Veda Banerjee, Director of Communications for the Golden Gate National Parks Conservancy, has a graduate degree in journalism and public relations. Banerjee has been with the Conservancy since 2007, and currently manages the Conservancy’s media requests, press distributions, online and outdoor advertising, editorial calendar, and overall content strategy. Her personal interest in storytelling — both online and traditional — led her to help launch and develop the Conservancy’s social media channels and manage social media campaigns that raise awareness for the Conservancy’s work, brand, and membership.