Anastasia serves as Vice President of the Ad Council’s Digital group, where she manages online strategy for all of the Ad Council’s campaigns and the Ad Council brand. She is also the co-editor of the Ad Council blog AdLibbing.org, one of the leading resources for social marketers.

Prior to joining the Ad Council, she led the product development and marketing for ReachOut.com, a digital space for teens struggling with depression or other mental health issues. She has over 15 years of experience in media and has helped to launch youth-oriented web and television properties for brands like Oxygen, AOL and Current TV before founding the influential youth marketing site Ypulse.com.

Anastasia was one of the first graduates of the Medill School of Journalism’s new media program at Northwestern University, where she earned an MSJ in 1999. Her first book about teens and technology called Totally Wired: What Teens & Tweens Are Really Doing Online was published by St. Martin’s Press. She lives in the Greater New York City area with her husband and daughter.