Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own
View analytic
Friday, March 14 • 3:30pm - 5:00pm
Email Matters – Two Case Studies from Acquisition to Conversion

Sign up or log in to save this to your schedule and see who's attending!

#14NTCemail

No matter the size of your fundraising shop (small, medium, or large), email levels the playing field. Email is a single touch point in your online program, and we're going to focus on what has worked (and failed to work) to build your new supporter pipeline and boost the conversion rate for each and every fundraising email you send. This is an interactive dialogue kicking off with two case studies of email programs in action from The UN Refugee Agency Canada and Cornell Lab of Ornithology.

What participants will learn:

1) How to use inbound marketing strategies such as organic search and google grant traffic to build your list (we increased our file by 56%).

2) How to grow an integrated email program with the goal of making it the biggest slice of your direct response pie (email revenue has increased by 50% in 2014

Speakers
NL

Nicola Leckie

Online Marketing Manager, Cornell Lab of Ornithology
Nicola Leckie is on the Online Marketing Manager at the Cornell Lab of Ornithology. Her professional passion is to drive business results by applying analytics to creative marketing initiatives. She has direct mail and CRM experience with several Fortune 500 companies in the consumer packaged goods and retail industries. She now applies her “for profit” experience on the nonprofit side. The Cornell Lab’s online fundraising doubled... Read More →
avatar for Holly Wagg

Holly Wagg

Philanthropic Counsel, Good Works
Holly Wagg (CFRE) is a consultant at Good Works - a Canadian fundraising and communications agency that builds human connections between donors, causes and charities. | | Although she had an 8-track player in her childhood bedroom, she doesn't consciously remember a time where you couldn't fundraise without the internet. Given her involvement in start-up and grassroots organizing, the digital realm has always been a part of her efforts... Read More →


Friday March 14, 2014 3:30pm - 5:00pm
Delaware B

Attendees (130)