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Thursday, March 13 • 1:30pm - 3:00pm
How Red Changed Everything: Social Media and Marriage Equality

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#14NTCRed

From the red marriage equality logo to grassroots support, momentum for same-sex marriage equality is at all-time high. Hear first-hand from three of the organizations that helped transform how America thinks about marriage for gay and lesbian couples through social media. We're lifting the veil on the digital strategies that helped to turn marriage equality into a winnable issue. This session is for nonprofit professionals interested in making their campaign message go viral.

Attendees will learn: 1) strategies for building online support; 2) strategies for using social media to generate earned media; 3) strategies for changing losing narratives to winning narratives.

Speakers
MC

Michael Crawford

Director of Online Programs, Freedom To Marry
Michael Crawford is Director of Online Programs at Freedom to Marry, the campaign to win marriage for same-sex couples nationwide. He leads the Freedom to Marry’s digital strategy in communications, organizing and fundraising and manages the team responsible for the organization’s social media, email, web, online advertising, online organizing, design, and online video presences. Before joining Freedom to Marry, he was a... Read More →
SM

Shumway Marshall

Online Director, American Foundation for Equal Rights
Shumway Marshall develops AFER’s strategies online. Prior to joining the team, Marshall headed the online efforts at Equality California, the state’s largest lesbian, gay, bisexual and transgender advocacy organization. There, his efforts helped pass scores of legislation for the LGBT community, including domestic partner rights, the Harvey Milk Day bill, and gender identity protections. During the No on Proposition 8 campaign, Marshall... Read More →
MM

Maureen McCarty

Senior Digital Strategist, Human Rights Campaign
Maureen McCarty is the senior digital strategist for the Human Rights Campaign, the nation's largest lesbian, gay, bisexual and transgender civil rights organization. She is a key player on the HRC marketing team, serving as both the blog editor and lead on special social media campaigns. Maureen was instrumental in the creation and execution of the 2013 Supreme Court strategy that launched the viral red equality logo.


Thursday March 13, 2014 1:30pm - 3:00pm
Wilson B

Attendees (67)