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Friday, March 14 • 10:30am - 12:00pm
Online Testing – Practical Insights & Lessons Learned

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Are you a Nonprofit professional looking to enhance your programs and campaign pieces based on experiential data? Then it’s time to dive deep into putting your online presence to the test.

In this session, industry experts will walk through setting up rigorous testing procedures, and share their findings on what is and isn't working in the online space.  Attendees are encouraged to bring their own campaign pages and emails to brainstorm potential tests with the experts.

What you’ll walk away with: 1) Practical data on what has worked for nonprofits online; 2) Take-home tools to get started testing; 3) Optimization tests to implement right away.


Matt Burghdoff

Senior Account Executive, Donordigital

Susan Iovenitti

User Experience Analyst, The Nature Conservancy

BJ McHugh

Director, Online Fundraising, Sierra Club
avatar for Cameron Robbins

Cameron Robbins

Interactive Marketing Manager, Easter Seals

Friday March 14, 2014 10:30am - 12:00pm EDT
Delaware B
  Tactics, Breakout

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