2014 Nonprofit Technology Conference

#socialCRM

You’ve seen the flood of social engagement technology available and want to bring it into your organization. But how? The key to achieving results with social media is having a complete strategy defining what aspects of your mission will be achieved when incorporating these tools. Without a strategy, Social Media can create useless data siloes that burden staff more than create opportunities. Nonprofits that integrate social media strategy with their CRM system will be stronger and more responsive, build deeper and broader connections with their constituents leading to rich, rewarding relationships for both sides.

Key topics covered in this session will address the following questions: 1) What are the benefits of integrating Social Media and CRM data?; 2) How do you develop a strategy to USE Social Media information?; 3) What are the crucial Social Media data to store, measure, and integrate into your CRM?; 4) What are some practical approaches to integrating Social Media data into a CRM based strategy?; 5) Where should one start? Where is the low-hanging, highest-yielding fruit?