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Thursday, March 13 • 1:30pm - 3:00pm
Marriage Counseling for IT and Communications: Get Better Results Together

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Nonprofit communications/fundraising and technology professionals interested in creating a more collaborative, integrated approach (including effective planning and implementation) for leveraging technology to improve business results. We're past the days when technology was solely the province of IT. Nonprofits are struggling to work out the governance of web and data systems, and integration of digital communication strategies. From strategy planning to case studies following implementation, gain insight into how a strong partnership between IT and Communications can create a smarter, more sophisticated approach to your communications. We’ll also hit on The Real World behind building better relationships and institutionalizing a work process that supports a harmonious IT and communications marriage.

Attendees will: 1) get strategic advice on how to integrate your IT and Communications teams; 2) learn how to begin analyzing your technology opportunities and needs for communications; 3) utilize work processes and worksheets to help guide strategic implementation of work; 4) take away tools, tips and tricks to build relationships and improve culture between IT and communications. 

avatar for Melissa Bear

Melissa Bear

Manager, Customer Relationship Marketing, CaringBridge
Melissa Bear is a senior level marketing professional with over 13 years of experience in the nonprofit, NGO and corporate digital marketing landscape. She specializes in strategic digital marketing initiatives that support multi-channel and multi-platform conversions. She is currently... Read More →
avatar for Peter Campbell

Peter Campbell

Chief Information Officer, Legal Services Corporation
Peter Campbell is currently the Chief Information Officer at Legal Services Corporation, America's partner for equal justice. Prior to serving at LSC, Peter spent five years as IT Director at Earthjustice, a non-profit law firm dedicated to defending the earth, and seven years serving... Read More →
avatar for Brad Grochowski

Brad Grochowski

Support Developer, PICnet, Inc.
As the lead client support liaison for PICnet's clientele, Brad has spent a lot of time thinking about how to create a positive, responsive communication structure between clients and the PICnet team. His overarching strategy has been to implement an approach that he refers to as... Read More →

Andrew Kandels


Thursday March 13, 2014 1:30pm - 3:00pm EDT
Thurgood South

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