2014 Nonprofit Technology Conference

#14NTCLightning


Your fans, followers, subscribers, and members are on the rise, and you’re eager for your growing network to engage more meaningfully with your cause and with each other. To do so, you need to determine what meaningful engagement looks like, behaviors that indicate engagement and ways to benchmark and measure those behaviors. Learn how to set a communications strategy that can harness the energy of your network, motivate them toward meaningful engagement and measure what matters along the way. This session is for communications professionals seeking higher levels of engagement with supporters and members.

Attendees will walk away with: 1) Ways to make communications strategy more meaningful by connecting strategy to implementation; 2) A worksheet for planning your ladder of engagement to keep supporters moving to higher levels of engagement; 3) Suggestions of what to measure to know if your communications are successfully engaging your network.