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Thursday, March 13 • 1:30pm - 3:00pm
You CAN capture lightning in a bottle: Motivating and measuring engagement

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Your fans, followers, subscribers, and members are on the rise, and you’re eager for your growing network to engage more meaningfully with your cause and with each other. To do so, you need to determine what meaningful engagement looks like, behaviors that indicate engagement and ways to benchmark and measure those behaviors. Learn how to set a communications strategy that can harness the energy of your network, motivate them toward meaningful engagement and measure what matters along the way. This session is for communications professionals seeking higher levels of engagement with supporters and members.

Attendees will walk away with: 1) Ways to make communications strategy more meaningful by connecting strategy to implementation; 2) A worksheet for planning your ladder of engagement to keep supporters moving to higher levels of engagement; 3) Suggestions of what to measure to know if your communications are successfully engaging your network.

avatar for Lauren Girardin

Lauren Girardin

Marketing and Communications Strategist, Lauren Girardin Consulting
Lauren Girardin uses her creative chutzpah to help nonprofits and foundations engage their communities and share their stories. She specializes in moving marketing and communications projects from strategy through implementation, applying her planning foresight to right-size the work... Read More →
avatar for Shari Ilsen

Shari Ilsen

Director, Engagement, VolunteerMatch
Shari joined the Communications team at VolunteerMatch in August 2010, and is now responsible for communications and business development at the organization. A writer who's passionate about nonprofit capacity building, she's hard at work reaching out to nonprofits, socially responsible... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Delaware A
  Tactics, Breakout

Attendees (0)