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Thursday, March 13 • 1:30pm - 3:00pm
Unlocking Hidden Gems: Tales of Social Intelligence Wizardry and ROI of Supporter Acquisition

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Swimming in data, but confused about what you can really use to inform decisions? Data needs to be actionable. Learn how to identify the sources and data points that will advance your strategy. Attendees will: 1) hear some examples and methodologies, including real data on ROI of acquisition sources; 2) learn how organizations are adding new data sources to the mix.
Speakers
avatar for Sarah DiJulio

Sarah DiJulio

Principal, M+R
Sarah DiJulio, Principal, launched M+R’s online advocacy and fundraising division in 2001, when a big chunk of her job consisted of explaining what she did since most people had never heard of either thing. In addition to leading M+R's online division and providing strategic direction... Read More →
CG

Casey Golden

El Capitan, Small Act
A lifetime entrepreneur, Casey started his first business at the age of 11 and has since started many successful companies, including the most recent, Parature, a Customer Relationship Management software company which grew to over 120 employees. His current venture, Small Act, develops... Read More →
avatar for Mason Weintraub

Mason Weintraub

Director, Digital Engagement, Oxfam America
Mason Weintraub serves as Director, Digital Engagement at Oxfam America providing digital strategy leadership in national and global advocacy and fundraising campaigns.

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Virginia B&C
  Strategy, Breakout

Attendees (0)