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Friday, March 14 • 1:30pm - 3:00pm
Understanding & Maximizing the Lifetime Value of Your Supporters

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#14NTCROI

Finding new supporters is hard, converting them into advocates & donors is challenging, and tracking the ROI on your supporter acquisition investment is extremely important. Do you know how to track, measure, and analyze the lifetime value of your supporter acquisition? And what’s your strategy for getting the most out your donors in the long term? In this session, Cardinal Path will share their donor revenue model that uses custom user segmentation, predictive modelling and statistical analysis to uncover the true lifetime value of not-for-profit supporters. Change.org will discuss some of the different strategies organizations use to keep their donors engaged over the long haul and maximize their lifetime value.

Speakers
avatar for Alan Amerault

Alan Amerault

Associate Director of Digital Marketing, Cardinal Path
avatar for Lawrence Grodeska

Lawrence Grodeska

Director, Nonprofit Community, Change.org


Friday March 14, 2014 1:30pm - 3:00pm
Thurgood North