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Thursday, March 13 • 10:30am - 12:00pm
Breakthrough Trends & Strategies for Online Peer-to-Peer Campaigns

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This session is for fundraising teams, event managers, development officers looking to expand and grow the impact of their peer-to-peer programs. Join this session for an intensive look at what's new and innovative in peer-to-peer fundraising. We will take you beyond the basics to give you the collected best practices you need to plan and manage successful peer-driven (or crowdsourced) campaigns. We’ll explore the latest strategies for web, social and mobile channels, giving you data-driven insights to help you understand donors and participants in your online programs.

What participants will walk away with: 1) Take-home tactics to apply to their own campaigns;  2) New research on donor & supporter behavior in peer-driven campaigns; 3) Innovative strategies to take peer-to-peer tools beyond the "-athon".  

avatar for Mark Becker

Mark Becker

Founding Partner, Cathexis Partners
Mark Becker is the founding partner of Cathexis Partners providing consulting, project management and technical support to nonprofit clients' websites and CRMs. Mark has more than 15 years of IT experience in both the non-profit and for-profit sectors.

Matt Burghdoff

Senior Account Executive, Donordigital
avatar for Claire Kerr

Claire Kerr

Director of Digital Philanthropy, Artez Interactive
As Director of Digital Philanthropy at Artez Interactive, Claire works with charities as they fundraise through web, social & mobile channels. She writes about issues related to digital media and the civil sector for international marketing blog Osocio.org, charitable sector hub CharityVillage.com... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Thurgood East
  Strategy, Breakout

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