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Thursday, March 13 • 10:30am - 12:00pm
DIY: Blueprints for Building Your Best Multichannel Fundraising Campaigns

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This session is for nonprofit professionals that are looking to integrate and optimize their fundraising across all channels. It is filled with tips, tricks and tools to help you jumpstart, enhance and refine your multichannel fundraising program. This hands-on session is for nonprofit fundraising professionals that want to use multichannel tactics to find new donors, retain the ones you have and grow your revenue. In this session you'll learn how a nonprofit collaborated internally to integrate the direct mail and online fundraising program; easy things you can do right now to integrate your program; and proven tactics to increase online giving by integrating social channels and behavioral psychology into your donation flow.
Speakers
avatar for Sarah Alexander

Sarah Alexander

Deputy Organizing Director, Food & Water Watch
avatar for Kevin Conroy

Kevin Conroy

Chief Product Officer, GlobalGiving
Kevin leads GlobalGiving's Product team - a talented group of programmers, system adminsitrators, unmarketers, and champions for customer bliss that work tirelessly to improve our site so that donors can support more projects and projects can get more donors. Previously, Kevin designed... Read More →
avatar for Mwosi Swenson

Mwosi Swenson

Vice President, Donordigital
Mwosi has worked in direct response fundraising for the past 20 years. She began her career at Mal Warwick Associates, where she managed the direct mail and telemarketing programs for some of the nation's most respected environmental, advocacy and political organizations including... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Thurgood South
  Tools, Breakout

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