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Friday, March 14 • 1:30pm - 3:00pm
Top 5 uX-Rated Secrets Revealed

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Digital staff that within nonprofits that  manage websites and digital campaigns, and need to make the case to higher ups for an investment in UX. This session will explore the hidden secrets of user experience strategy and design. User experience is about more than design, it incorporates both marketing and psychology. Our panel will discuss how user experience should be incorporated into all points along the engagement funnel, and how data and analytics help to  understand user needs and behavior, and prove ROI.

Session attendees will leave with a changed perspective on users’ experience and design, and how understanding user behavior and needs impacts the results of your digital campaigns.


Lisa Kaneff

Sr. Marketing Consultant, Beaconfire Consulting

Jared Schwartz

Senior Consultant, Beaconfire Consulting

Brian Verhoeven

Managing Director, User Experience, Forum One Communications
avatar for Riche Zamor

Riche Zamor

Director of Digital Strategy, 4Site Interactive Studios

Friday March 14, 2014 1:30pm - 3:00pm EDT
Madison A

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