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Friday, March 14 • 1:30pm - 3:00pm
Tech Talk with the IMAB: Building the Tech Foundation for Integrated Marketing and Fundraising

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As a nonprofit leader, choosing the best mix of infrastructure and technology to support your integrated marketing, fundraising and program operations can be a big challenge. How do you balance the need to operate efficiently with tracking data points from marketing and programmatic efforts — all while effectively managing your staffing and budgetary resources? In this panel session, members of the Integrated Marketing Advisory Board (the IMAB) will discuss various perspectives and approaches to technology and systems, and how to choose the best mix to support your nonprofit’s efforts.

Attendees will learn more about topics related to: 1) Size and scope; 2) budget and staffing resources; 3) complexity and diversity of marketing efforts; 4) ability to act and utilize advanced technology.


Katy Jordan

Director, Digital Media, CDR Fundraising Group

Christopher McKinley

Vice President of Strategy, Grizzard Communications Group
Chris McKinley is the Vice President of Strategy at Grizzard Communications Group. He has over 18 years of experience in integrated marketing and development across a variety of media. He works with clients to strategize, plan and execute programs to optimize marketing and brand performance, improve results and increase revenue. | | Chris’s expertise spans across a variety of non-profit verticals including animal welfare, health, human... Read More →
avatar for Sheetal Persaud

Sheetal Persaud

Operations Manager, hjc
I am passionate about making the world a better place! I love working in fundraising so that I can help non-profits fulfill their vital missions. | | I have created digital fundraising plans for organizations such as the Canadian Cancer Society, Christian Children's Fund of Canada and the Humane Society International. I have helped dozens of non-profits increase their fundraising revenue by focusing on integrated marketing, innovation and... Read More →

Friday March 14, 2014 1:30pm - 3:00pm

Attendees (28)