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Friday, March 14 • 1:30pm - 3:00pm
Can’t we all just get along? Building online coalitions with like-minded organizations

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Birds of a feather don’t always flock together (nicely). Similar nonprofits are in competition: for donors, media attention, and more. But in the end, we all have the same goal, right? By building coalitions online, social media professionals can use each other to grow their online reach and shine and even brighter light on their common issues. Panelists will discuss their real-life successes and challenges building online alliances in the LGBT rights and healthcare industries and present tactics to get leadership and other organizations on board.


Michael Crawford

Director of Online Programs, Freedom To Marry
Michael Crawford is Director of Online Programs at Freedom to Marry, the campaign to win marriage for same-sex couples nationwide. He leads the Freedom to Marry’s digital strategy in communications, organizing and fundraising and manages the team responsible for the organization’s... Read More →

Shumway Marshall

Online Director, American Foundation for Equal Rights
Shumway Marshall develops AFER’s strategies online. Prior to joining the team, Marshall headed the online efforts at Equality California, the state’s largest lesbian, gay, bisexual and transgender advocacy organization. There, his efforts helped pass scores of legislation for... Read More →
avatar for Jess Morales

Jess Morales

Senior Digital Strategist, AFL-CIO
Rabblerousing senior digital strategist & community organizer who finds innovative ways to bridge the gap between online and on the ground organizing, dynamic and highly sought after trainer and speaker, advocate for women's rights in the workplace and building power for people of... Read More →

Chris Thomas

Director, Digital Strategies, The Sierra CLub

Friday March 14, 2014 1:30pm - 3:00pm EDT
Thurgood South
  Fundamentals, Breakout

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