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Friday, March 14 • 3:30pm - 5:00pm
Better User Experiences: From Brand Strategy to Online Execution

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Brand strategy built on the values that drive your nonprofit is essential to making sure everyone on the inside is communicating effectively. But how do you translate your ideals into a powerful user experience that connects people on the outside to your cause? And what about designing technical solutions that not only power your site, but also support and strengthen your organization's culture and operations? In this panel discussion, experts from Big Duck and Matthew Schwartz Design Studio will show you how to create a connective thread, from brand strategy to online execution, by building a brand from within, and designing interactive experiences that turn users into advocates.


Sarah Durham

Principal, Big Duck
Sarah Durham founded Big Duck in 1994 with the belief that nonprofits would benefit from the for-profit sector’s best branding and marketing strategies. Today, Big Duck is the leading communications firm in New York that works exclusively with nonprofits to help them raise money... Read More →

Niki Hammond

Technical Strategist, Project Manager, Perspective Project Management
Niki Hammond is a Technical Strategist and Project Manager with over 15 years of web application design and development experience. She’s worked in the publishing, financial services, retail, education, advocacy, and non­profit sectors with organizations like Union Bank of Switzerland... Read More →
avatar for Joleen Ong

Joleen Ong

Marketing & Publications Director, NTEN
Joleen is a strong advocate of the nonprofit sector's role in bringing about social change, and the power of smart communications and technology to make this happen. Prior to NTEN, she served as the Communications Manager at the human rights organization Social Accountability International... Read More →

Matt Schwartz

Chief Strategist, MSDS
For 18 years, Matt has helped nonprofit and academic clients create more valuable brand experiences by applying expertise in brand strategy, design, interactive and content strategy. Matt leads plays a hands-on role in all the work MSDS produces, concentrating on brand strategy, positioning... Read More →
avatar for Farra Trompeter

Farra Trompeter

Vice President, Big Duck
Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations... Read More →

Friday March 14, 2014 3:30pm - 5:00pm EDT
Delaware A
  Tactics, Breakout

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