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Thursday, March 13 • 10:30am - 12:00pm
Online Testing to Drive Organization-Wide Change: 5 Steps to Validate Your Value Proposition

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The value of an online test can (and should) reach beyond the immediate results. In this session, we will discuss tactics for allowing online testing to impact more than just online response.

Attendees will learn how to: 1) Outline methods for brainstorming an organization’s value proposition to their donor; 2) Evaluate the appeal and exclusivity of the value proposition; 3) Define easy areas of testing to validate the value proposition; and 4) Discuss approaches for applying results across the entire organization.


Kelley Stewart

Vice President, Client Solutions, Pursuant Ketchum

Thursday March 13, 2014 10:30am - 12:00pm EDT
Wilson B
  Tactics, Breakout

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