The value of an online test can (and should) reach beyond the immediate results. In this session, we will discuss tactics for allowing online testing to impact more than just online response.
Attendees will learn how to: 1) Outline methods for brainstorming an organization’s value proposition to their donor; 2) Evaluate the appeal and exclusivity of the value proposition; 3) Define easy areas of testing to validate the value proposition; and 4) Discuss approaches for applying results across the entire organization.
