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Saturday, March 15 • 1:30pm - 3:00pm
Social Media Superpower: Tapping Creativity to Mobilize your Community

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In this session, we will examine how organizations are leveraging their creative superpowers, measuring results, and learning from experience to win - from day-to-day engagement to major campaigns for fundraising and advocacy. How do you succeed in this changing ecosystem? What does your community expect? What separates the heroes from the zeroes? It comes down to creativity and managing your community channels.

Attendees will walk away with: 1) insight into how fostering and encouraging creativity can grow your community; 2) creative strategies for using different communications channels to inspire action; 3) strategies for measuring results on multiple channels and optimizing from what works; 4) examples of what early adopter nonprofits are doing and achieving.

avatar for Hilary Doe

Hilary Doe

Director of Business Development, NationBuilder
Hilary Doe is a nonprofit leader, committed to civic engagement and leadership development. She is currently the Director of Business Development at NationBuilder focusing on the nonprofit and foundation sectors. Prior to joining NationBuilder, Hilary served as the Senior Advisor... Read More →
avatar for Avi Kaplan

Avi Kaplan

Director of Online Strategy, Rad Campaign
Avi advises nonprofits on social media best practices and how to maximize their return on impact. At Rad Campaign Avi works with clients such as the Sunlight Foundation, American Rivers, Hillel International, and more. Before joining Rad Campaign he was the Director of Online Community... Read More →
avatar for Michael Wilson

Michael Wilson

CEO, Small World Labs
Hi, I'm the founder and CEO of Small World Labs. Small World Labs Community is an online community platform that provides nonprofits with tools to engage and collaborate with their supporters in new ways. Small World Labs Community powers the fundraising community for American... Read More →

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Virginia A

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