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Thursday, March 13 • 1:30pm - 3:00pm
User Personas: It's Not About You. It's About Them.

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A lot of organizations start a website re-do by looking at what they want to say and what’s important to them. But if your audience doesn’t come first, results may not be what you want. User Personas enable you to go beyond general audience segmentation to define your users’ online behaviors and anticipate needs and expectations. They'll drive your content strategy. Your user experience. And a road map to measure the effectiveness of your overall strategy. All so that the experience you're creating really matches not just the needs of your organization, but of the people you're hoping to support you. 

Join us in a conversation on what is a persona, the process to building one, and why they are an important investment to help define your audience and a great user experience online. Attendees will learn the steps to effectively building a persona and how to define specific user scenarios for an optimal experience on your website.
Speakers
avatar for Brenda Miele

Brenda Miele

Creative Director, Charity Dynamics
With over ten years of creative thinking for companies and organizations, Brenda brings her passion for nonprofits, design and web development to Charity Dynamics as creative director. Her career has lead her up and down the crazy, winding road of .com start ups and has given her great insight and experiences in the rapidly changing world of technology. Brenda has been extremely lucky to work with a number of great nonprofits such as American... Read More →
avatar for Debra Sharp

Debra Sharp

Digital Director, Manifest
Debra began advertising life as a writer in agencies such as Cossette and Y&R, moving to Associate Creative Director at TBWA/Toronto where she co-led the digital and direct division of the agency. Five years ago she joined Manifest, trading in her skills for promoting consumer products to changing attitudes and behavior on issues such as cancer, global warming and domestic violence. As Digital Director, Debra takes the lead role at... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm
Wilson A
  Strategy, Breakout

Attendees (110)