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Friday, March 14 • 1:30pm - 3:00pm
Strategy is not a 4-letter word: How setting a plan for your online approach reaps rewards

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If you want to reach and engage your audiences – you gotta drop the s-bomb with confidence.  Audience targeting, surveying, and social monitoring should inform how you move forward as an org, whether it be with your site, with your social content, or with your online marketing. Don’t think like an org. Think like your constituents.
Attendees will walk away with: 1) Tips to work across departments to gain consensus; 2) Case studies of how orgs have used online strategies to their advantage; 3) An opportunity to share terrifying tales, success stories, or current conundrums and get your questions answered.

avatar for Tulani Elisa

Tulani Elisa

Social Media Manager, Threespot
I'm passionate about helping non-profits and NGOs use social media effectively. Understanding how to create meaningful relationships with fans and followers through strong content and planning is valuable to all organizations and will truly help create a lasting brand. Bio: Tulani... Read More →
avatar for Dottie Hodges

Dottie Hodges

President, Hodges Consulting
A near 20-year veteran of the nonprofit technology space, Dottie Hodges formed Hodges Consulting in early 2011 to provide unique high-touch service to carefully selected nonprofit clients. Specializing in strategic leadership and analysis, user experience development, and client communications... Read More →

Amanda Thacker-Heidtke

Director of Online Operations, Trout Unlimited
Amanda Thacker-Heidtke leads the online efforts for Trout Unlimited (TU), a non-profit conservation group dedicated to conserving, protecting and restoring North America’s coldwater fisheries and their watersheds. In this role, Amanda manages the day-to-day operations, implementation... Read More →

Friday March 14, 2014 1:30pm - 3:00pm EDT
Delaware B
  Strategy, Breakout

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