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Friday, March 14 • 1:30pm - 3:00pm
SEO: Nailing the Basics and How to Build From There

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Even the most intricate and advanced SEO campaigns begin with a solid foundation, which is the focus of this discussion. The goal is to not to provide attendees with a complete understanding of SEO, but 15 things that every website should do (and can do easily) to promote online discoverability and audience expansion. Marketers, online community managers, webmasters and IT leaders are especially encouraged to attend. A FAQ and interactive question-and-answer session will be held at the end.

Attendees will learn: 1) How to solve the 3 SEO crimes that nearly every organization commits; 2) Steps required for a redesign, re-platform, or domain name change; and 3) Important social media and content marketing tactics to excel in a competitive environment. 
Speakers
avatar for Andrew Garberson

Andrew Garberson

SEO Lead, Lunametrics, LLC
Andrew Garberson is the SEO Department Coordinator at LunaMetrics. His inbound marketing and public relations background includes experience in entrepreneurial, nonprofit and agency environments. Andrew spends much of his free time as a pro bono communications consultant for international... Read More →
avatar for Eric Werner

Eric Werner

Search Marketing Manager, The Home Depot
Eric Werner is an interactive marketing consultant specializing in Search Engine Marketing, Social Media, and all things web traffic. With innovative approaches, expert content marketing and blogger relations, Eric has left a trail of success stories while assisting organizations... Read More →

Friday March 14, 2014 1:30pm - 3:00pm EDT
Virginia B&C
  Tactics, Breakout

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