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Thursday, March 13 • 10:30am - 12:00pm
50 Shades of Social Media: Navigating Policies, Laws, and Ethics

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As the manager of your nonprofit’s social media presence, knowing what you (and your colleagues) can say or how you should respond gets tricky. Establishing solid social media governance policies and understanding your legal and compliance obligations are both important aspects of your overall social media strategy. But, where do you turn when you encounter a dilemma that isn’t easily solved by turning to the law or an existing policy? In this highly interactive session, we’ll discuss real-world situations, explore using ethical frameworks to resolve social media conundrums, and integrating ethical considerations into your social media policies, training, and practices.

Attendees will walk away with: 1) new ideas for how to set and manage the tone of your organization's social media community; 2) a better understanding of the legal implications of your social media policies and practices; and 3) ways to balance the ethics and opportunities of social media.

avatar for Debra Askanase

Debra Askanase

Digital Engagement Strategist, Community Organizer 2.0
Debra is the Director of Outreach at the National Brain Tumor Society, and as such thinks a lot about how to create meaningful relationships with online stakeholders. Debra also founded Community Organizer 2.0, a digital media strategic consulting firm to nonprofit organizations and... Read More →
avatar for Carly Leinheiser

Carly Leinheiser

Associate, Perlman & Perlman
Carly Leinheiser is an attorney with Perlman & Perlman, where she advises nonprofits and social ventures on a wide range of matters including corporate formation, governance, contracts, intellectual property, open licensing, and privacy issues. She is a member of the New York... Read More →
avatar for Ashley Lusk

Ashley Lusk

Social Media Manager, Threespot
As a Social Media Manager at Threespot, Ashley develops social strategies for clients such as the Peace Corps and The Pew Charitable Trusts. Previously, she spent years working on social media campaigns for various nonprofits, including the National 4-H Council, the American Educational... Read More →
avatar for Farra Trompeter

Farra Trompeter

Vice President, Big Duck
Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Salon 2

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