As the manager of your nonprofit’s social media presence, knowing what you (and your colleagues) can say or how you should respond gets tricky. Establishing solid social media governance policies and understanding your legal and compliance obligations are both important aspects of your overall social media strategy. But, where do you turn when you encounter a dilemma that isn’t easily solved by turning to the law or an existing policy? In this highly interactive session, we’ll discuss real-world situations, explore using ethical frameworks to resolve social media conundrums, and integrating ethical considerations into your social media policies, training, and practices.
Attendees will walk away with: 1) new ideas for how to set and manage the tone of your organization's social media community; 2) a better understanding of the legal implications of your social media policies and practices; and 3) ways to balance the ethics and opportunities of social media.