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Friday, March 14 • 3:30pm - 5:00pm
Next Generation Gift Catalogs - A Peek Inside a Few of the Most Innovative Fundraising Programs in the U.S.

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Online Gift Catalog fundraising programs are driving nonprofit fundraising revenue up using innovative multi-channel programs leveraging print, web, mobile, social and other digital media along with innovative tactics from the commercial sector, especially e-commerce. Save the Children shares their program highlighting their success with digital acquisition and mobile including their mobile gift catalog. Eve Smith from Merkle shares insights on other gift catalog programs that are bringing in new donors and new revenue. 

Attendees will walk away with: 1) Understanding how gift catalogs can improve your fundraising program and grow your donor base; 2) Strategies for tuning up a gift catalog program across channels; 3) Key metrics for evaluating success.

avatar for Eve Smith

Eve Smith

Director Digital Strategy, Merkle
Eve Smith is an experienced digital strategist and fundraiser with over 15 years of nonprofit expertise. She brings extensive knowledge and practice in the digital fundraising world including strategy, creative development, production, and analysis. Before joining Merkle, Eve was... Read More →

Friday March 14, 2014 3:30pm - 5:00pm EDT
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