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Friday, March 14 • 3:30pm - 5:00pm
Future-proofing Your Content (or, Death to the WYSIWYG Editor)

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It’s become all too common a practice to create web pages by entering text, images, video, and more into a single text area, creating what’s affectionately known as a blob, that will really only work on desktop computers. In this session, we’ll cover how you can structure your content so that it can be served up on any device, wrapped in any design. We’ll explore how content chunks can be used across your web properties and discuss how this approach fits with your broader content strategy. This session is for nonprofit communications and IT staff responsible for their organizations' content.

Attendees will walk away with: 1) An understanding of why structured content is important; 2) Strategies, tactics, and tools they can use to structure content; 3) Talking points to convince the rest of their organization that structured content is a good idea.

Speakers
avatar for Brett Meyer

Brett Meyer

Director of Strategy, ThinkShout
Brett built his first website in 1996 and has been actively involved in Internet development ever since, with particular focus on project management, user experience, and analytics. A stint in the Peace Corps, working at a radio station in rural West Africa, brought him into the nonprofit world. Prior to ThinkShout, Brett spent 6 years at the Nonprofit Technology Network (NTEN), serving as its Communications Director; while there, he helped... Read More →


Friday March 14, 2014 3:30pm - 5:00pm
Maryland A

Attendees (106)