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Thursday, March 13 • 1:30pm - 3:00pm
Small Nonprofits, Big Data: Leveraging Data to Optimize Your Digital, Media and Communications Activities

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‘Big data’ has become a catchphrase. But in practical terms, how can small nonprofit organizations harness data and use it effectively? The Ad Council leads approximately 50 public service communications campaigns, all of which include extensive digital and social media components. That means we are sitting on a lot of data!

This session will describe our sometimes painful, but often rewarding process over the past year to do a better job of collecting, analyzing and acting on our data, for use in both strategic planning and evaluation.  In this set of multimedia presentations, we will focus on practical recommendations that attendees can apply to their own organizations.This session is for nonprofit professionals that are interested in leveraging data to inform their digital and social communications activities.   


Tony Foleno

SVP, Research & Evaluation, The Advertising Council
avatar for Anastasia Goodstein

Anastasia Goodstein

VP, Digital, The Advertising Council
Anastasia serves as Vice President of the Ad Council’s Digital group, where she manages online strategy for all of the Ad Council’s campaigns and the Ad Council brand. She is also the co-editor of the Ad Council blog AdLibbing.org, one of the leading resources for social marketers... Read More →

Ben Poltarak

Director, Digital Insights, The Advertising Council
Ben Poltarak manages the measurement practice across the Ad Council’s digital and social media platforms. Prior to joining the Advertising Council, Ben spent 3 years at NM Incite, a Nielsen and McKinsey joint venture, as an account manager for the firms self-service social listening... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Maryland B&C
  Strategy, Breakout

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