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Friday, March 14 • 10:30am - 12:00pm
Bridging the Gap Between Social Media & CRM

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You’ve seen the flood of social engagement technology available and want to bring it into your organization. But how? The key to achieving results with social media is having a complete strategy defining what aspects of your mission will be achieved when incorporating these tools. Without a strategy, Social Media can create useless data siloes that burden staff more than create opportunities. Nonprofits that integrate social media strategy with their CRM system will be stronger and more responsive, build deeper and broader connections with their constituents leading to rich, rewarding relationships for both sides.

Key topics covered in this session will address the following questions: 1) What are the benefits of integrating Social Media and CRM data?; 2) How do you develop a strategy to USE Social Media information?; 3) What are the crucial Social Media data to store, measure, and integrate into your CRM?; 4) What are some practical approaches to integrating Social Media data into a CRM based strategy?; 5) Where should one start? Where is the low-hanging, highest-yielding fruit?

avatar for Danielle Brigida

Danielle Brigida

Sr. Manager of Social Strategy and Integration, National Wildlife Federation
I'm passionate about using technology to connect people to wildlife and nature.
avatar for Bryan Giese

Bryan Giese

Director of Marketing, Heller Consulting
CRM Technology has arrived for nonprofits like never before. The challenge now is developing a strategy that utilizes those great tools to benefit the whole organization. No matter the technology, it's still about the experience and journey.

Jenn Smith

VP, Digital Agency, Heller Consulting
something about yourself.

Friday March 14, 2014 10:30am - 12:00pm EDT
Thurgood East
  Strategy, Breakout

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