2014 Nonprofit Technology Conference

#14NTC

If you're an NTC attendee looking to volunteer on March 12th for the Day of Service, it's easy!

All you need to do is:

Create a VolunteerMatch account - be sure to register as a volunteer (this is separate from your NTEN account).
Register for an opportunity - when you find a project you like, click on the project name, then the green signup button to register!

That's it! You'll get an email confirming your registration, then a representative from the organization you're volunteering with will be in touch to let you know how to get to the project.

Registration for the Day of Service ends March 10th, 2014

We're looking forward to a great Day of Service in Washington, D.C.

Wednesday March 12, 2014 10:00am - 4:00pm EDT
Various Locations

General, Day of Service

Hashtag #14NTC
Tags Advocacy, Policy, Program

1:00pm EDT

Half-Day Workshop: How to Succeed in Technology Failure without Really Leading (Pre-registration required)

#14NTCleadingtech

Register for this pre-conference workshop here.

Technology implementation is becoming more critical to nonprofit mission success every year. It's not just the nuts and bolts that keep your staff online, its the expansion of technology into mission, program, communications, development, and ultimately organizing that nonprofits seek to achieve. Using this broadened definition of 'technology,' we know that the failure rates of these implementations are extremely high - but why? These sessions will explore at both the strategic and tactical levels the constraints under which nonprofits must implement technology, the role strong internal leadership and understanding plays in their success, and ultimately, how to both succeed and to learn from inevitable failure to position your organization to fail in small, non-disruptive ways, learn from mistakes, and iterate for long term tech - and tech leadership - success. Class limited to 50 people. Pre-Registration Required

Speakers

Rose de Fremery

lower case d

Rose de Fremery is the founder of lower case d, a social media strategy and services consultancy based in New York. Prior to that, she was Managing Editor of The Social Media Monthly, the world’s first and only social media print magazine. Rose also served as Director of Information... Read More →

Dahna Goldstein

Director, Philanthropy Solutions, Altum

Dahna Goldstein, Founder and CEO of PhilanTech, develops web-based applications for the nonprofit sector, and has worked for venture philanthropies, including Ashoka and Blue Ridge Foundation New York. Dahna also produced interactive eLearning programs, including the award-winning... Read More →

Steve Heye

Principal Solutions Consultant, NetSuite(Oracle)

Steve Heye is a Principal Solutions Consultant at NetSuite (Oracle) where he acts as a technical expert on the Social Impact team which donates the NetSuite solution to nonprofits. He is the author of Chapter 1 on IT Alignment in the NTEN book, Managing Technology to Meet Your Mission... Read More →

Tracy Kronzak

Co-Founder, BrightStep Partners

Tracy is a CRM implementation strategy, change management, and organizational leadership and technology adoption expert. She has more than 15 years of experience in the nonprofit sector and its related industries, including philanthropy, activism, research, technology management... Read More →

Robert Weiner

President, Robert L. Weiner Consulting

Robert Weiner is an independent consultant specializing in helping nonprofits make informed, strategic decisions about the use of technology for fundraising. He has helped a wide variety of organizations choose donor management, member management, and CRM systems, and improve back-office... Read More →

Wednesday March 12, 2014 1:00pm - 4:00pm EDT
Roosevelt 2

Strategy, Workshop

Hashtag #14NTCleadingtech
Tags Change Management, Leadership, Organizational Culture

1:00pm EDT

Half-Day Workshop: How to Turn the Data Dream into Reality (Pre-registration required)

#14NTCdatadream

Register for this pre-conference workshop here.

Collecting data is no longer enough. Today you must find the information that lies within your data, and make it meaningful to others. Colleagues, funders, accreditors, and clients can all benefit from what you have gathered, but how can you get the message across? Join us for a 3 hour session that will look at how to approach data projects to further your mission. We have assembled a panel of experts who will share stories of successes & failures and help you prepare to take the next step in mastering your organization’s data. Registration is limited to 50 people. Register today.

Speakers

Michelle Chaplin

Senior Manager, Online Fundraising, PBS

Michelle Chaplin is the Senior Manager of Online Fundraising at PBS, where she manages the fundraising initiatives at PBS.org; manages the Best of PBS monthly newsletter, which has grown to more than 1M subscribers; and supports PBS member stations to improve their online and overall... Read More →

Mark Mathyer

Development & Membership Services Manager, Museum of Science & Industry

I have been gathering, analysing, using, abusing and manipulating data for over 30 years. My data adventures have spanned the worlds of Education, Retail, HealthCare, Consulting, Theater and Museums. I love solving problems, discovering hidden information, and teaching others how... Read More →

Jason Shim

Director, Digital Strategy, Pathways to Education Canada

How can we harness technology to make a difference in the world? That’s the question I love to answer for organizations. With over 10 years of experience spanning the nonprofit and academic sectors both as an employee and a consultant, I have consistently helped organizations stay... Read More →

Wednesday March 12, 2014 1:00pm - 4:00pm EDT
Roosevelt 3

Strategy, Workshop

Hashtag #14NTCdatadream
Tags Data, Leadership, Strategy

1:00pm EDT

Half-Day Workshop: IT Leaders Roundtable (Pre-registration required)

#14NTCIT

Fill in the blank: "the toughest job an IT person can do is ______________." You might guess "program a Cisco router" or "design a SQL database". But let's face it -- the hardest thing is gaining the trust and camaraderie of the non-technical staff who depend on our competence and, often, have little understanding of what the tech department (or person) does. Join us to share our challenges, tips and success stories about integrating IT into the organization. Making it work. If you manage technology (as an accidental techie, a CIO, or anything in-between) or you depend on it (as a CEO, data entry clerk, or anything in-between), we'll use this time to share our best ideas about how technology and staff successfully integrate to support an organization's mission.

Registration for this pre-conference workshop is limited to 50 people. Register today.

Speakers

Peter Campbell

Chief Information Officer, Legal Services Corporation

Peter Campbell is currently the Chief Information Officer at Legal Services Corporation, America's partner for equal justice. Prior to serving at LSC, Peter spent five years as IT Director at Earthjustice, a non-profit law firm dedicated to defending the earth, and seven years serving... Read More →

Katie Fritz

Principal, Katie M Fritz, LLC

I help nonprofits understand and improve their business systems.

Richard Wollenberger

IT Director (@RichatPAT), Parents as Teachers

Experienced technology leader has worked with several small to medium sized organizations to integrate IT into the strategic plan and business processes.

Wednesday March 12, 2014 1:00pm - 4:00pm EDT
Roosevelt 1

Strategy, Workshop

Hashtag #14NTCIT
Tags IT Staff, Network

5:00pm EDT

Registration

Wednesday March 12, 2014 5:00pm - 7:00pm EDT
NTC Built in Reg Desk

7:00pm EDT

#NTCBeer

Celebrate the 6th annual #ntcbeer, the pre-conference party known for good refreshments and better conversation. Catch up with nptech friends old and new over a few brews or whatever.

The Black Squirrel has three floors, 80 microbrews, and 15 minutes walking time from the Marriott in the trendy Adams Morgan district of DC.

Join hosts Peter Campbell, Eva Penar, Jenn Johnson (in absentia), David Krumlauf, Carie Lewis Carlson and our requisite rapscallion Steve Heye, along with our new sponsors, Blackbaud and CommunityIT!

Location:
The Black Squirrel, 2427 18th Street NW
Washington, D.C. 20009
(202) 232-1011
http://www.blacksquirreldc.com

Wednesday March 12, 2014 7:00pm - 11:00pm EDT
The Black Squirrel 2427 18th Street NW, Washington, D.C. 20009

Hashtag #NTCBeer
Tags Community

7:00am EDT

Friends of Bill W.

Connect with fellow NTENners who are friends with Bill W.

Thursday March 13, 2014 7:00am - 8:00am EDT
8210

General, Breakout

Tags Community, Connect, Network

7:00am EDT

Coffee and Breakfast

Thursday March 13, 2014 7:00am - 8:30am EDT
Marriott Foyer

Tags Connect

7:00am EDT

Registration

Thursday March 13, 2014 7:00am - 3:30pm EDT
NTC Built in Reg Desk

8:00am EDT

Attendee Lounges

You’re the real stars of the NTC. Connect with colleagues or just stop by anytime to relax. Comfy couches and Wi-Fi make this the perfect place to sit down to chat with a colleague or two. Details on activities and events taking place inside specific lounges will be listed online at http://myntc.nten.org/home.

The Attendee Lounges are brought to you by:

DonorPerfect Fundraising Software (Room: Jefferson)
Phase2 (Room: Jackson)
TechSoup Global (Room: Johnson)

TechSoup Global Lounge activities
10am-3pm - IT Office Hours: Get Office365 and Expert Technology Advice
3pm-4pm - NetSuite.org Opportunities for Consultants: Learn how to access hundreds of NetSuite grantees needing change management, accounting, ERP, CRM, website and other services.

Phase 2: The Open Atrium Collaboration Lounge
The collaboration lounge is all about just that, collaboration for nonprofits! Come learn how Open Atrium, the powerful and flexible open source collaboration software can help make collaboration easier and more effective for board meetings, volunteer management, events, and even community engagement!

Come to the collaboration lounge for: Open Atrium demos; collaboration resources tailored to your organization; expert advice on how to organize your teams, knowledge and assets to improve your organizations collaboration efforts; discuss collaboration challenges and needs with representatives from similar organizations; and grab some sweet Open Atrium swag!

DonorPerfect Fundraising Software Lounge

Stop by and learn the benefits of having all your constituent data organized into one unified and easy to use donor database.

Learn more about how nonprofits can use donor management & fundraising software
Talk to other attendees about their experience with fundraising software and get answers to your questions
Speak with our expert to see how software can help your nonprofit get organized
Learn how to use one database as a platform to integrate a complete fundraising solution
View our two demonstrations to help you decide if DonorPerfect is right for you
- Why Nonprofits Need Fundraising Software – 1:00 PM, Thursday, March 13

Thursday March 13, 2014 8:00am - 5:30pm EDT
Jefferson, Johnson & Jackson

Tags Connect

8:30am EDT

Day 1 Plenary: Ignite with Ideas

#14NTCignite

Watch Recording

Thursday Awards

Before we begin, we'll announce the winner of the 2014 DoGooder Video Awards (presented by See3 Communications, YouTube, the Nonprofit Technology Network, The National Youth Media Network and National Alliance for Media and Culture, and sponsored by Cisco).

Thursday Plenary

Join Amy Sample Ward and start your conference off with a bang! This morning will feature the DoGooder Video Awards as well as 6 special Ignite presentations chosen from our community.

Online Fundraising Lessons Learned from 80's TV Shows
Speaker: Rich Dietz, Founder, Nonprofit R+D
I watched WAY too much TV in the 80's. For years I thought it was a total waste of time, but now I realize there were some very valuable fundraising lessons to be learned in those cheesy 80's sitcoms. (80’s attire optional but highly encouraged)

Bringin’ Techie Back
Speaker: Steve Heye, Manager of Technology, The Cara Program
The world of technology has changed and continues to rapidly change. In fact, it even seems the very definition of technology has changed. Today's techie is a reflection of this, but it seems we may have lost sight of what makes a techie a techie. So I am bringin’ techie back.

What we've learned in 6 months of "When You Work At A Nonprofit"
Speaker: Leanne Pittsford, CEO & Founder, Start Somewhere
In August 2013, we created "When You Work At A Nonprofit", which catalogs daily life working in the nonprofit sector. Since its explosion, we've learned a ton about the amazing people who work for social good. In this session, Leanne Pittsford will walk through what we've learned and what it means for the sector, as told through the top 10 Gifs on "When You Work At A Nonprofit".

Community Media: Empowering Community Technologists
Speaker: Craig Sinclair, Digital Media Manager, Manhattan Neighborhood Network
For over 35 years, Community Media has empowered media makers across the US, providing audio/ video training and distribution. Now both our individual and non-profit community producers are also community technologists, mastering new digital skills, and creating new technologies.

From Pessimist to World-Changing Optimist: The Five-Year Plan
Speaker: Sue Anne Reed, Account Manager, The Engage Group
In 1994, I dropped out of college and couldn’t keep a job because I was depressed and couldn’t manage my chronic pain. I hated the world, and I thought the world hated me back. How did I go from depressed pessimist to world-changing optimist? It wasn’t easy.

7 Sexy Secrets of Highly Successful Campaigns
Speaker: Cheryl Contee, CEO, Fission Strategy
Some campaigns are more awesomely impactful & inspiring than others. We've all stood back in amazement at some of our favorites. Cheryl will enlighten you on the secrets you can use to make your next campaign sparkle!

Speakers

Cheryl Contee

CEO & Co-Founder, Fission Strategy

Cheryl Contee is the award-winning CEO and co-founder of Fission Strategy, which helps the world’s leading non-profits, foundations and social enterprises design digital ecosystems that create change globally. She is also the co-founder of groundbreaking social marketing software Attentive.ly... Read More →

Rich Dietz

Founder, Nonprofit R+D

Rich Dietz began his nonprofit career when he was the director of a mentoring organization in college. He has spent the last 20+ years working both in and with a wide variety of nonprofit, political, and government organizations as well as technology companies focused on the nonprofit... Read More →

Steve Heye

Principal Solutions Consultant, NetSuite(Oracle)

Leanne Pittsford

CEO & Founder, Start Somewhere

Sue Anne Reed

Project/Production Manager, The Engage Group

Craig Sinclair

Digital Media Manager, Manhattan Neighborhood Network

Craig has worked in multimedia IT and Humanities academia since the late 90s, harmoniously integrating the two worlds in his myriad pursuits. He connects people and technologies, translating theorists and developer speak for end users (and vice versa), as an academic, designer, editor... Read More →

Thursday March 13, 2014 8:30am - 10:00am EDT
Salon 1

Plenary, Plenary

Hashtag #14NTCignite
Tags Connect, Online NTC

10:00am EDT

Morning Break

Thursday March 13, 2014 10:00am - 10:30am EDT
Various Locations

Tags Connect

10:30am EDT

Build Your Own BYOD

#14NTCBYOD
This will be a hands-on, practical session for nonprofit managers (tech or otherwise) who are interested in developing an effective BYOD (bring your own device) strategy for their organization. There is no one-size-fits-all approach to BYOD, and each attendee will walk away with a starting point for building their own.

Speakers

Johan Hammerstrom

CEO & President, Community IT

I have always been interested in using technology as a force for good that can improve our world. In college, I pursued this interest through science, first studying Chemistry, Physics and Biology at Stanford University where I graduated with Honors with a BS in Chemistry. I went... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Harding

Hashtag #14NTCBYOD
Tags Infrastructure, IT Staff, Mobile

10:30am EDT

I Emailed my Legislator, but do They Care? Getting Real Impact from Online Advocacy

#14NTCcare
Is online advocacy in a rut? Many of us have mastered the art of flooding Congress with emails, but studies suggest that legislators don't care. Digital organizers are trying new ideas and new tactics to generate powerful engagement that makes a difference. Hear stories of challenges and triumphs from veteran online campaigners as we tackle the big question: how do we use technology to give our activists real, meaningful ways to create change in the world?

Attendees will walk away with: 1) An understanding of the limitations and shortcomings of traditional online advocacy; 2) Examples of campaigns that have used online to create real-world impact; 3) Exciting ideas for where the future of online advocacy might be going, and new tactics to try.

Speakers

Jesse Bacon

Environmental Action

father of a 3 year old. Contrary to rumors I am not a rabbi. I grew up in a town of 1000 people in Wisconsin, and before that I was born in the same town as First Dude Todd Palin. I have also lived in Chicago and Seattle.

Michael Grenetz

Director of Digital Innovation, Sierra Club

Katy Kiefer

Activist Network Coordinator, Food & Water Watch

http://www.youtube.com/watch?v=cIwTYL1fwJk

Jo Miles

Online Engagement Strategist, Food & Water Watch

Thursday March 13, 2014 10:30am - 12:00pm EDT
Wilson C

Hashtag #14NTCcare
Tags Advocacy, Community, Policy

10:30am EDT

#NTCJews: Jewish Professionals at NTC

NTC attendees working for or with Jewish organizations, and those who are interested in the use of technology in the Jewish community, are invited to join our annual #NTCjews gathering. Together we explore how we can advance the Jewish community, and support each other as professionals and organizational leaders. All are welcome! Follow #NTCjews for more info.

Speakers

Lisa Colton

Chief Learning Officer, See3 Communications

Lisa Colton is passionate about helping nonprofit organizations and their leaders embrace the tools and strategy that will help them succeed in our networked world. Lisa was the founder and president of Darim Online, a nonprofit dedicated to helping Jewish organizations thrive in... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Madison B

Hashtag #NTCjews
Tags Community

10:30am EDT

50 Shades of Social Media: Navigating Policies, Laws, and Ethics

#14NTCshades

Watch Recording

As the manager of your nonprofit’s social media presence, knowing what you (and your colleagues) can say or how you should respond gets tricky. Establishing solid social media governance policies and understanding your legal and compliance obligations are both important aspects of your overall social media strategy. But, where do you turn when you encounter a dilemma that isn’t easily solved by turning to the law or an existing policy? In this highly interactive session, we’ll discuss real-world situations, explore using ethical frameworks to resolve social media conundrums, and integrating ethical considerations into your social media policies, training, and practices.

Attendees will walk away with: 1) new ideas for how to set and manage the tone of your organization's social media community; 2) a better understanding of the legal implications of your social media policies and practices; and 3) ways to balance the ethics and opportunities of social media.

Speakers

Debra Askanase

Digital Engagement Strategist, Community Organizer 2.0

Debra is the Director of Outreach at the National Brain Tumor Society, and as such thinks a lot about how to create meaningful relationships with online stakeholders. Debra also founded Community Organizer 2.0, a digital media strategic consulting firm to nonprofit organizations and... Read More →

Carly Leinheiser

Associate, Perlman & Perlman

Carly Leinheiser is an attorney with Perlman & Perlman, where she advises nonprofits and social ventures on a wide range of matters including corporate formation, governance, contracts, intellectual property, open licensing, and privacy issues. She is a member of the New York... Read More →

Ashley Lusk

Social Media Manager, Threespot

As a Social Media Manager at Threespot, Ashley develops social strategies for clients such as the Peace Corps and The Pew Charitable Trusts. Previously, she spent years working on social media campaigns for various nonprofits, including the National 4-H Council, the American Educational... Read More →

Farra Trompeter

Vice President, Big Duck

Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Salon 2

Hashtag #14NTCshades
Tags Online NTC, Organizational Culture, Policy, social media

10:30am EDT

Breakthrough Trends & Strategies for Online Peer-to-Peer Campaigns

#14NTCP2P
This session is for fundraising teams, event managers, development officers looking to expand and grow the impact of their peer-to-peer programs. Join this session for an intensive look at what's new and innovative in peer-to-peer fundraising. We will take you beyond the basics to give you the collected best practices you need to plan and manage successful peer-driven (or crowdsourced) campaigns. We’ll explore the latest strategies for web, social and mobile channels, giving you data-driven insights to help you understand donors and participants in your online programs.

What participants will walk away with: 1) Take-home tactics to apply to their own campaigns; 2) New research on donor & supporter behavior in peer-driven campaigns; 3) Innovative strategies to take peer-to-peer tools beyond the "-athon".

Speakers

Mark Becker

Founding Partner, Cathexis Partners

Mark Becker is the founding partner of Cathexis Partners providing consulting, project management and technical support to nonprofit clients' websites and CRMs. Mark has more than 15 years of IT experience in both the non-profit and for-profit sectors.

Matt Burghdoff

Senior Account Executive, Donordigital

Claire Kerr

Director of Digital Philanthropy, Artez Interactive

As Director of Digital Philanthropy at Artez Interactive, Claire works with charities as they fundraise through web, social & mobile channels. She writes about issues related to digital media and the civil sector for international marketing blog Osocio.org, charitable sector hub CharityVillage.com... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Thurgood East

Hashtag #14NTCP2P
Tags Fundraising

10:30am EDT

DataViz! Tips, Tools, and How-tos for Visualizing Your Data

#14NTCdataviz
The goal is this session is to give nonprofit leaders the tips and tools they need to apply dataviz principles to their everyday work. We’ll inspire participants by sharing a plethora of awesome dataviz examples. During this rapid-fire presentation, we’ll share 50+ dataviz examples and showcase the best and brightest dataviz leaders by sharing examples from nonprofits and funders throughout the nonprofit community. We’ll also discuss tips for sharing visuals during staff meetings (with scratch-off graphs) and during Board meetings (through the slow reveal technique). Examples will cover all aspects of nonprofit management: fundraising, social media metrics, evaluation, HR, IT, and more. We'll share handouts during the session and post resources online.

Speakers

Ann Emery

Associate, Innovation Network

Andrew Means

Founder, Big Elephant Studios

Andrew Means is a serial social entrepreneur leading organizations that drive the social sector’s use of data and technology. He is co-founder of BrightHive and founder of Big Elephant Studios and Data Analysts for Social Good. He has previously held leadership positions at Uptake.org... Read More →

Johanna Morariu

Director, Innovation Network

Johanna Morariu is a Director of Innovation Network, an evaluation consulting firm based in Washington, D.C. Johanna directs consulting projects with foundations and nonprofit organizations, specializing in influence/advocacy evaluation, and data/information visualization for decision... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Delaware B

Hashtag #14NTCdataviz
Tags Communications, Data, Fundraising

10:30am EDT

Go Fund Yourself: Everything You Need to Start Today with Crowdfunding

#14NTCCrowdFund
Interested in using crowdfunding to fundraise for your nonprofit? This is the session to attend if you are looking to learn more about effectively deploying a successful crowdfunding campaign! The panel will feature perspectives from crowdfunding experts and will highlight planning strategies, trends, and practical content marketing tips that will help you build a successful campaign.

Attendees will learn how to: 1) How to plan and execute an effective crowdfunding strategy; 2) Develop an effective content marketing strategy to support your crowdfunding campaign; 3) How to leverage your existing supporters to take part in your crowdfunding campaign.

Speakers

Jason Shim

Director, Digital Strategy, Pathways to Education Canada

Ghazal Vaghedi

Director, Nonprofit Partnerships, Razoo

In role as Director of Nonprofit Partnerships I work every to help nonprofits realize their potential in the digital space to more effectively recruit, engage, and cultivate donors by using technology effectively.I have been working with nonprofits my entire career, helping them... Read More →

Rob Wu

CEO, CauseVox

Rob is the CEO of CauseVox, a crowdfunding and peer-to-peer fundraising platform for nonprofits and social good projects. In 2011, he launched a crowdfunding campaign that raised over $120,000 in 10 days for disaster relief. His work has been recognized by the Mayor of Austin... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Maryland A

Hashtag #14NTCCrowdFund
Tags Fundraising

10:30am EDT

Handing over the keys: empowering and supporting volunteer leaders

#14NTVolun

Does your organization systematically identify, support and reward volunteer leaders? Do you feel like you provide the tools and training volunteers need to be effective? Do you entrust mission-critical work to volunteers? Are you ready to hand over the keys? This session is for people with big ambitions for their volunteer programs. It will show you how to empower volunteers to take on leadership roles, and the challenges, rewards and systems that make it possible.

Attendees will walk away with: 1) Real-life examples of rockstar volunteer programs (how they got to where they are and descriptions of pitfalls along the way; 2) Tactics and tools for identifying your best volunteer recruits; 3) 10 Rules for keeping your volunteers happy and engaged.

Speakers

Jerusha Klemperer

Communications Director, FoodCorps

Prior to working for FoodCorps, I was an Associate Program Director at Slow Food USA, where I helped design and implement national lifestyle and advocacy campaigns that sought to transform food policy as well as individuals' relationships to food. I'm passionate about food and... Read More →

Eric Linxweiler

Board Member, The Mountaineers

Chris McCullough

Principal, Percolator Consulting

Karen Uffelman

Principal, Percolator Consulting

Thursday March 13, 2014 10:30am - 12:00pm EDT
Delaware A

Hashtag #14NTVolun
Tags Leadership, Program Staff, Strategy

10:30am EDT

Online Marketing for Consultants: How to Build Your Tribe and Fill Your Client Pipeline

#14NTCBiz
Being a consultant is great as long as you have clients. Without a steady stream of work, you’ll find yourself frustrated, exhausted and looking for a j-o-b. In this session, you'll learn how to use the internet to create pull marketing systems that literally attract ideal clients to you. You’ll learn how to use a 1-to-many business model to create a tribe of followers, and you’ll learn how to use a Marketing Funnel to plan your marketing activities.

Speakers

Sandy Rees

Get Fully Funded

Thursday March 13, 2014 10:30am - 12:00pm EDT
Wilson A

Hashtag #14NTCBiz
Tags Connect

10:30am EDT

Real Talk on Technology and Organizing

#14NTCRealTalk

New technologies have transformed how individuals and organizations build power and create change - and as much as it gets hyped, not always for the better. In this session we will get real about the challenges that new digital tools create for organizing, proven strategies for overcoming them, and ideas for how campaigns must adapt to a new landscape for social change. Panelists will share their experiences working with 350.org, Advocates for Youth, The Sierra Club, MoveOn, and more! This session is for nonprofit staff and campaigners looking to implement successful advocacy campaigns that can scale.

Takeaways: 1) Proven strategies for overcoming the challenges new technologies create for organizing; 2) Examples of when new digital tools will and won’t support your advocacy campaigns; 3) Ideas for how to undertake effective long term organizing in this new world of organizing.

Speakers

Rachel Rye Butler

Campaign Representative, Beyond Oil, Sierra Club

The short version: Organizing, campaigning, social justice, climate, bikes. The long version: Rachel Rye Butler is an organizer standing on the shoulders of giants to fight for a world where communities come before corporate greed, energy is clean, and there really is justice... Read More →

Rosy Kalfus

Strategic Partnerships Manager, MoveOn.org

Rosy Kalfus leads MoveOn’s Progressive Partnerships program, bringing MoveOn’s newly relaunched online petitions platform to hundreds of progressive allies, and developing and leading innovative digital campaigns. Prior to her work with MoveOn, Rosy consulted for Grassroots Solutions... Read More →

Austen Levihn-Coon

Chief Innovation Officer, Fission Strategy

Austen specializes in leveraging technology for social impact for nonprofits and foundations. He has a background in grassroots campaigns and social movement theory, both of which contribute to his current work at Fission Strategy overseeing the strategic design, development, and... Read More →

Thao Nguyen

Director of Outreach, National Women’s Law CenterThao Nguyen is the Director of Outreach for Health and Reproductive Rights. She oversees the outreach efforts for the Center's work on health care, reproductive rights, and judicial nominations. She helped manage the successful health... Read More →

Hemly Ordonez

State Strategies Manager, Advocates for Youth

Hemly Ordόñez is the State Strategies Manager at Advocates for Youth. She works with local and state-based organizations and youth activists across the country to advocate for cultural and policy changes that improve and value young people's sexual and reproductive health and rights... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Madison A

Hashtag #14NTCRealTalk
Tags Advocacy, Tools

10:30am EDT

What’s your Board’s IT IQ?: Why Does it Matter?

#14NTCboardIT

Most nonprofit board members are illiterate about technology at their nonprofit. With only 1% of board members having any technology background, IT is rarely discussed at board meetings. Yet, these are the very stakeholders who have influence on whether or not technology is viewed as a strategic advantage or simply operational overhead. This talk provides tips and ideas for increasing your board’s IT IQ in order to view technology as a strategic tool to enhance your organization's capacity.

Speakers

Leon Wilson

Senior Director, Technology and Data Engagement, Michigan Nonprofit Association

Thursday March 13, 2014 10:30am - 12:00pm EDT
Virginia A

Hashtag #14NTCboardIT
Tags Leadership, Strategy

10:30am EDT

[CANCELLED] Playing it Safe (and Smart): Secure your network with the 20 Security Controls

Update: This session has been cancelled as of March 9, 2014. Our apologies for any inconvenience.

#14NTCInfoSec
Security isn’t just a state of mind; it’s a rigorous, ongoing practice. Here’s where the SANS Institute’s 20 Critical Security Controls come into play. The controls that improve network security surprisingly easy to understand and implement represent an extremely focused, metrics-based strategy for protecting your organization against the most likely security risks.

Attend this session and start implementing them today. This session is for network administrators and IT Directors concerned with information security, and protecting their environment from intrusions, breaches, malware and worse. Attendees will leave with a detailed approach to protecting their environment, end-users, and organization’s reputation and the resources to implement it.

Speakers

Roger Hagedorn

Technology Consultant, MAP for Nonprofits

Thursday March 13, 2014 10:30am - 12:00pm EDT
Virginia B&C

Hashtag #14NTCInfoSec
Tags cloud, Data, Infrastructure

10:30am EDT

Head in the Clouds: Real-world experiences and recommendations for moving technology infrastructure to the cloud

#14NTCclouds

Watch Recording

Whether you’re working with a provider or building your own, moving to the cloud is an important step that takes planning, staff and dollars. This panel discussion looks at the whys and hows of moving to the cloud, as well as how two organizations approached their moves to the cloud. Session specifics will include strategic planning, cost-benefit analysis, infrastructure planning, migration paths, best practices and more. The organizations sharing their experiences (successes and challenges) are Hadassah and the Second Harvest Food Bank.

Attendees will walk away with:
1) A solid understanding of the process of undertaking a cloud project, big or small
2) A view into how real-world organizations successfully approached and implemented their moves
3) Ideas for how to move forward with their own cloud projects

Speakers

Steve Birnbaum

Vice President of Client Solutions, SofTrek

Steve Birnbaum has more than 15 years’ experience in nonprofit management, with expertise in organizational planning, technology implementation and change management. He previously was associated with Jacobson Consulting Applications, helping nonprofits use technology effectively... Read More →

Lynn Blackwell

Director of IT Applications, Hadassah

Lynn Blackwell manages Hadassah’s IT effort, including infrastructure, for its New York City headquarters and 45 field offices in places worldwide. Lynn specializes in donor database management with a focus on donor relationships from the qualifying and identifying stage to stewardship... Read More →

Michael Enos

Chief Technology Officer, Second Harvest Food Bank of Santa Clara and San Mateo Counties

Michael Enos's professional career began in social work after graduating from University of California, Santa Cruz. A native of Orange County, Michael stayed in the Santa Cruz area and worked in the social services profession as first a provider of direct care for persons with developmental... Read More →

Matt Eshleman

Chief Technology Officer, Community IT Innovators

Matt provides a wide range of services to social mission organizations in the areas of technology planning, network engineering, installing and maintaining servers and ongoing support. He is has a special interest in the strategic use of technology and implementing innovative solutions... Read More →

Tal Frankfurt

Founder/CEO, Cloud for Good

Salesforce.com MVP | Consultant | Cloud Technology for Social Change I have an active fan page: http://www.facebook.com/cloudforgood Twitter: https://twitter.com/@cloud4good While working as the Spokesperson and Director of Resource Development of a nonprofit organization... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Thurgood West

Hashtag #14NTCclouds
Tags cloud, IT Staff, Online NTC

10:30am EDT

Online Testing to Drive Organization-Wide Change: 5 Steps to Validate Your Value Proposition

#14NTCdrive

The value of an online test can (and should) reach beyond the immediate results. In this session, we will discuss tactics for allowing online testing to impact more than just online response.

Attendees will learn how to: 1) Outline methods for brainstorming an organization’s value proposition to their donor; 2) Evaluate the appeal and exclusivity of the value proposition; 3) Define easy areas of testing to validate the value proposition; and 4) Discuss approaches for applying results across the entire organization.

Speakers

Kelley Stewart

Vice President, Client Solutions, Pursuant Ketchum

Thursday March 13, 2014 10:30am - 12:00pm EDT
Wilson B

Hashtag #14NTCdrive
Tags Data, Organizational Culture

10:30am EDT

DIY: Blueprints for Building Your Best Multichannel Fundraising Campaigns

#14NTCDIY

This session is for nonprofit professionals that are looking to integrate and optimize their fundraising across all channels. It is filled with tips, tricks and tools to help you jumpstart, enhance and refine your multichannel fundraising program. This hands-on session is for nonprofit fundraising professionals that want to use multichannel tactics to find new donors, retain the ones you have and grow your revenue. In this session you'll learn how a nonprofit collaborated internally to integrate the direct mail and online fundraising program; easy things you can do right now to integrate your program; and proven tactics to increase online giving by integrating social channels and behavioral psychology into your donation flow.

Speakers

Sarah Alexander

Deputy Organizing Director, Food & Water Watch

Kevin Conroy

Chief Product Officer, GlobalGiving

Kevin leads GlobalGiving's Product team - a talented group of programmers, system adminsitrators, unmarketers, and champions for customer bliss that work tirelessly to improve our site so that donors can support more projects and projects can get more donors. Previously, Kevin designed... Read More →

Mwosi Swenson

Vice President, Donordigital

Mwosi has worked in direct response fundraising for the past 20 years. She began her career at Mal Warwick Associates, where she managed the direct mail and telemarketing programs for some of the nation's most respected environmental, advocacy and political organizations including... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Thurgood South

Hashtag #14NTCDIY
Tags Communications, Fundraising

11:00am EDT

Advocacy Lounge [Thursday and Friday Hours]

Wish you were doing more—as an individual or a team—to advocate for the issues your organization addresses or others dear to your heart? Stop by the Advocacy Lounge, hosted by the New Organizing Institute, during the Science Fair hours to get informed, equipped, and energized.

Jamie McGonnigal, Community Director at New Organizing Institute, and Sean Carlson, Senior Digital Director at FitzGibbon Media, will host along with others working at the intersections of tech, nonprofits, and advocacy in Washington, DC and around the country.

Advocacy Lounge Hours:
Thursday, March 13, 11:00am - 6:30pm
Friday, March 14, 10:00am - 3:30pm

Follow the signs in the Science Fair.

Designer

Sean Carlson

Senior Digital Director, FitzGibbon Media

Sean Carlson is the Senior Digital Director for FitzGibbon Media. Sean’s career started at the grassroots level working for LGBT equality, organizing events and demonstrations. Most recently serving as the Digital Communications Manager at Family Equality Council, Sean ran the... Read More →

Jamie McGonnigal

Jamie McGonnigal is the Community Director for the New Organizing Institute. At NOI, Jamie leads the RootsCamp team, bringing more than 2,000 progressive organizers to DC annually to debrief and share best practices, making our work better every year. Among his most exciting accomplishments... Read More →

Thursday March 13, 2014 11:00am - 6:30pm EDT
Hall B & C

Hashtag #14NTCadvocacy
Tags Advocacy, Community, Connect, Policy, Strategy

11:00am EDT

Science Fair

The Science Fair is NTEN’s two-day exhibit show and the opportunity for NTC attendees to meet directly with service providers and view all the latest tools, systems, and solutions. Over 150 companies and organizations will share a huge variety of resources, from CRMs to website design expertise, that nonprofits can put to use to achieve their missions. The event features demos, presentations, and giveaways, and plays host to the Opening Reception.

Activities in the Science Fair:

Tool & Demo Showcase: 12:00pm - 1:30pm & 3:00pm - 6:00pm

Headshots 10:00am - 3:30pm (Sponsored by Wire Media)

Photobooth: 10:00am - 3:30pm (Sponsored by Cathexis Partners)

Advocacy Lounge: 11:00am - 6:00pm (Hosted by New Organizing Institute)

Please see the full exhibitor descriptions in the Science Fair section of this program guide, and online at http://myntc.nten.org/sponsorsexhibitors.

Thursday March 13, 2014 11:00am - 6:30pm EDT
Hall B & C

Tags Connect

12:00pm EDT

Lunch Break & Birds of a Feather

Please take this time to enjoy your buffet lunch (Hall A), network with old and new colleagues, meet up with like-minded individuals at the Birds of a Feather tables (Hall A), or walk through the Science Fair (Hall B & C).

About the Birds of a Feather lunch: Share insights with a group of fellow attendees of a similar background or interest. These groups happen organically, so either start a group by writing it down on a table tent, or look for the table tent that best fits your interest.

Thursday March 13, 2014 12:00pm - 1:30pm EDT
Hall A

Tags Connect

1:30pm EDT

The Power of Technology: Big Ideas Around Change

#14NTCchange

Watch Recording

If you’re at this conference, you’re a tech champion – or you’re on your way. Join us for a big-picture conversation about what that really means. How will you take what you’ve learned this week back to your office and actually do something with it? What language choices and workplace habits set us up to succeed or to fail as we try to empower our colleagues to be tech champions – or at least tech-comfortable? What does it mean that every organization, large and small, is now expected to have some fluency with technology? Why is change management so daunting, in the nonprofit sector and in others?

Speakers

Marilyn Cox

Marketing Principal - Industry Practices, Oracle

Marilyn Cox is the Marketing Principal, focused on Industry Practices, at Oracle, Eloqua. She researches, strategizes, provides guidance and delivers marketing expertise to Eloqua customers by way of embedding industry-specific best practices as an integral part of marketing automation... Read More →

Rebecca Masisak

CEO, TechSoup

Rebecca Masisak is the CEO of TechSoup Global, an award-winning nonprofit organization and social enterprise, supporting social benefit organizations and initiatives in 80 countries.Ms. Masisak joined the organization in 2001 to launch and chart the growth of TechSoup Global's technology... Read More →

Michael Reardon

Sr. Change Management Consultant, Blackbaud

Michael Reardon is Senior Change Management Consultant for Blackbaud with more than 15 years experience in organizational communication, change management, virtual work, and corporate identification. Prior to joining the Blackbaud team, Michael worked as an Assistant Professor in... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Salon 2

Hashtag #14NTCchange
Tags Leadership, Online NTC

1:30pm EDT

Going Global: Online Organizing in the Emerging World

#14NTCGlobal

This session is for nonprofit strategists who want to broaden their perspective on how online organizing is flourishing in countries in Africa, China, the Middle East and beyond. It will look at the five similarities and five differences to digital organizing in the U.S. versus other regions of the world. Attendees will walk away with: 1) New strategies and tools/tactics that are having a huge impact internationally and can be directly applied to campaigns you are working on; and 2) The Golden List of Best Practices - those that have proven to be universal in digital organizing, regardless of geography.

Speakers

Jesse Danzig

Principal, Global Wave Digital

Eno Isong

Associate Director of Communications, Campaign for Tobacco Free Kids

Joshua Peck

Principal, For Good Strategies

Josh is an expert in using emerging technology to facilitate mass participation in issue advocacy and elections. He has played a leading role in many of the largest organizing and electoral efforts to date, and has applied his experience to enhance individual participation across... Read More →

Michael Silberman

Global Director, Mobilisation Lab at Greenpeace

Michael Silberman is the Global Director of the Digital Mobilisation Lab at Greenpeace. The "MobLab" exists to transform how campaigns are fought and won, pioneering a powerful new era of people-powered strategies that amplify campaign impact and create positive change. Silberman... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Maryland A

Hashtag #14NTCGlobal
Tags Advocacy

1:30pm EDT

Grow Your Nonprofit With Email and Social Media

#14NTCctct

Many nonprofits find themselves seeking the right strategies, tools and tactics to make their marketing efforts as effective as possible. Between Facebook and Twitter, email and mobile, deals and whatever new social network is rolling out that month, thereÍs a lot to keep up with. This seminar will teach attendees how to make the most of online marketing channels for their organization, leaving them with a prepared framework to run their next great marketing campaign.

Speakers

Alec Stern

Founding Team, Vice President Strategic Market Development, Constant Contact

Alec Stern, Vice President of Strategic Market Development for Constant Contact (Nasdaq: CTCT), is a primary member of Constant Contact's founding team as one of the original 3 in an attic. His wide range of responsibilities have included senior roles in sales, strategic partnerships... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Virginia A

Hashtag #14NTCctct
Tags Advocacy, social media, Tools

1:30pm EDT

Marriage Counseling for IT and Communications: Get Better Results Together

#14NTCcounsel
Nonprofit communications/fundraising and technology professionals interested in creating a more collaborative, integrated approach (including effective planning and implementation) for leveraging technology to improve business results. We're past the days when technology was solely the province of IT. Nonprofits are struggling to work out the governance of web and data systems, and integration of digital communication strategies. From strategy planning to case studies following implementation, gain insight into how a strong partnership between IT and Communications can create a smarter, more sophisticated approach to your communications. We’ll also hit on The Real World behind building better relationships and institutionalizing a work process that supports a harmonious IT and communications marriage.

Attendees will: 1) get strategic advice on how to integrate your IT and Communications teams; 2) learn how to begin analyzing your technology opportunities and needs for communications; 3) utilize work processes and worksheets to help guide strategic implementation of work; 4) take away tools, tips and tricks to build relationships and improve culture between IT and communications.

Speakers

Melissa Bear

Manager, Customer Relationship Marketing, CaringBridge

Melissa Bear is a senior level marketing professional with over 13 years of experience in the nonprofit, NGO and corporate digital marketing landscape. She specializes in strategic digital marketing initiatives that support multi-channel and multi-platform conversions. She is currently... Read More →

Peter Campbell

Chief Information Officer, Legal Services Corporation

Brad Grochowski

Support Developer, PICnet, Inc.

As the lead client support liaison for PICnet's clientele, Brad has spent a lot of time thinking about how to create a positive, responsive communication structure between clients and the PICnet team. His overarching strategy has been to implement an approach that he refers to as... Read More →

Andrew Kandels

CaringBridge

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Thurgood South

Hashtag #14NTCcounsel
Tags Infrastructure, Leadership, Organizational Culture

1:30pm EDT

Measuring the Success of Your Blog Through Content, Social Media, and Analytics

#14ntcnpblogs

This session is for nonprofit bloggers who are interested in improving their blog's content. Join for an interactive discussion about nonprofit blogs. Discussion topics include measuring success, understanding web analytics, content ideas, and promoting your blog. Come prepared to share your successes and challenges with your blog!

What participants will learn: 1) how to use analytics and social media to help with content ideas; 2) ways to promote blog entries; 3) learn what other nonprofits are doing with their blogs.

Speakers

Emily Weinberg

N/A

Emily Weinberg is a nonprofit blogger who leads NTEN’s Nonprofit Blogging Community of Practice. Her blog, The Nonprofit Blog Exchange, is a resource for nonprofits where she writes monthly roundups linking to nonprofit blog articles. It has been recognized as one of the top 150... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Thurgood East

Hashtag #14ntcnpblogs
Tags Communications, Data, social media

1:30pm EDT

Small Nonprofits, Big Data: Leveraging Data to Optimize Your Digital, Media and Communications Activities

#14NTCacbigdata

‘Big data’ has become a catchphrase. But in practical terms, how can small nonprofit organizations harness data and use it effectively? The Ad Council leads approximately 50 public service communications campaigns, all of which include extensive digital and social media components. That means we are sitting on a lot of data!

This session will describe our sometimes painful, but often rewarding process over the past year to do a better job of collecting, analyzing and acting on our data, for use in both strategic planning and evaluation. In this set of multimedia presentations, we will focus on practical recommendations that attendees can apply to their own organizations.This session is for nonprofit professionals that are interested in leveraging data to inform their digital and social communications activities.

Speakers

Tony Foleno

SVP, Research & Evaluation, The Advertising Council

Anastasia Goodstein

VP, Digital, The Advertising Council

Anastasia serves as Vice President of the Ad Council’s Digital group, where she manages online strategy for all of the Ad Council’s campaigns and the Ad Council brand. She is also the co-editor of the Ad Council blog AdLibbing.org, one of the leading resources for social marketers... Read More →

Ben Poltarak

Director, Digital Insights, The Advertising Council

Ben Poltarak manages the measurement practice across the Ad Council’s digital and social media platforms. Prior to joining the Advertising Council, Ben spent 3 years at NM Incite, a Nielsen and McKinsey joint venture, as an account manager for the firms self-service social listening... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Maryland B&C

Hashtag #14NTCacbigdata
Tags Communications, Data, IT Staff

1:30pm EDT

Unlocking Hidden Gems: Tales of Social Intelligence Wizardry and ROI of Supporter Acquisition

#14NTCGems

Swimming in data, but confused about what you can really use to inform decisions? Data needs to be actionable. Learn how to identify the sources and data points that will advance your strategy. Attendees will: 1) hear some examples and methodologies, including real data on ROI of acquisition sources; 2) learn how organizations are adding new data sources to the mix.

Speakers

Sarah DiJulio

Principal, M+R

Sarah DiJulio, Principal, launched M+R’s online advocacy and fundraising division in 2001, when a big chunk of her job consisted of explaining what she did since most people had never heard of either thing. In addition to leading M+R's online division and providing strategic direction... Read More →

Casey Golden

El Capitan, Small Act

A lifetime entrepreneur, Casey started his first business at the age of 11 and has since started many successful companies, including the most recent, Parature, a Customer Relationship Management software company which grew to over 120 employees. His current venture, Small Act, develops... Read More →

Mason Weintraub

Director, Digital Engagement, Oxfam America

Mason Weintraub serves as Director, Digital Engagement at Oxfam America providing digital strategy leadership in national and global advocacy and fundraising campaigns.

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Virginia B&C

Hashtag #14NTCGems
Tags Data, IT Staff, social media

1:30pm EDT

User Personas: It's Not About You. It's About Them.

#14NTCpersonas

A lot of organizations start a website re-do by looking at what they want to say and what’s important to them. But if your audience doesn’t come first, results may not be what you want. User Personas enable you to go beyond general audience segmentation to define your users’ online behaviors and anticipate needs and expectations. They'll drive your content strategy. Your user experience. And a road map to measure the effectiveness of your overall strategy. All so that the experience you're creating really matches not just the needs of your organization, but of the people you're hoping to support you.

Join us in a conversation on what is a persona, the process to building one, and why they are an important investment to help define your audience and a great user experience online. Attendees will learn the steps to effectively building a persona and how to define specific user scenarios for an optimal experience on your website.

Speakers

Brenda Miele

Creative Director, Charity Dynamics

With over ten years of creative thinking for companies and organizations, Brenda brings her passion for nonprofits, design and web development to Charity Dynamics as creative director. Her career has lead her up and down the crazy, winding road of .com start ups and has given her... Read More →

Debra Sharp

Digital Director, Manifest

Debra began advertising life as a writer in agencies such as Cossette and Y&R, moving to Associate Creative Director at TBWA/Toronto where she co-led the digital and direct division of the agency. Five years ago she joined Manifest, trading in her skills for promoting consumer... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Wilson A

Hashtag #14NTCpersonas
Tags Advocacy, Communications

1:30pm EDT

Youth Media and Community Media

#14NTCMedia

The year is 2014. Two community media centers, one from the east coast, one from the west embark on a journey to: youth learning media skills; online citizen journalism and community storytelling platforms; production grants for local filmmakers; free community film screenings; and collaborations with high schools, non-profits and government agencies.

Hear about youth projects in the small, rural towns of Gilroy and Hollister, CA who learned critical thinking, media arts, & advocacy through entering a national Dr. Phil anti-dating violence PSA contest, and about teen moms who wanted to share their controversial “safe sex” message via media. Inmates in Northampton, MA are documented constructing the first labyrinth inside the walls of a U.S. prison. And much more! Then we’ll engage you to tell your stories and create a dialogue about challenges, questions and winning strategies.

Speakers

Kathy Bisbee

Executive Director, CMAPTV & CTV

Kathy Bisbee has a successful track record of over twenty years in empowering communities and individuals through the innovative use of media, civic engagement, digital storytelling, and technology training. As Executive Director of CMAP.TV, Kathy has increased fee-based services... Read More →

Al Williams

Executive Director, Northampton Open Media

P. Al Williams works at the intersection of community, art, and technology as Executive Director of Northampton Community Television - www.northamptontv.org - a forward-seeking community media organization whose projects include Paradise CIty Press, a community journalism and storytelling... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Wilson C

Hashtag #14NTCMedia
Tags Advocacy, Community, Policy

1:30pm EDT

Mashing up mobile for making money and making friends

#14NTCMobile

Session is for: Fundraisers who want to figure out how to use mobile to engage new and existing supporters and raise money What is session about: This session will look at what’s been working with SMS, apps, one-click giving, and other techniques in the U.S., and what we can learn from organizations such as UNICEF in Spain and the UK who are adding tens of thousands of monthly donors thanks to mobile. We’ll show you how to develop a strategic roadmap for maximizing mobile now -- and for getting ready for mobile wallets, virtual reality from Google Glass, and much more.

What participants will walk away with: new knowledge of what's working in mobile in the U.S. and outside, and an planning roadmap for their organizations

Speakers

Nick Allen

Partner, See3 Communications

Nick Allen is a partner at See3 Communications, where he helps nonprofits raise money and raise hell. He has worked with with UNICEF, UNHCR, World Vision, Amnesty International, WSPA UK, UNAIDS, and many other U.S. and international organizations. Before See3, Nick was founder and... Read More →

PayPal

Nonprofit Engagment Manager, PayPal

PayPal is the faster, safer way to accept donations online. The service allows donations to be made without revealing a donor’s financial information and provides donors the flexibility to give with PayPal account balances, bank accounts, debit or credit cards.

Jessica Sotelo

Deputy Director, Online Marketing, World Wildlife Fund

Jessica Fraser Sotelo is the Deputy Director of Online Marketing at World Wildlife Fund. She oversees the email marketing campaigns for the membership and marketing department, heads up SMS efforts and text-to-give, and manages the online components of the Holiday Gift Catal... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Harding

Hashtag #14NTCMobile
Tags Communications, website

1:30pm EDT

Networking for #nptech Consultants

#14NTCconsult
This salon is for experienced consultants and those just thinking of going out on their own. Come meet and learn from other nonprofit tech consultants.

Speakers

Robert Weiner

President, Robert L. Weiner Consulting

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Delaware B

Hashtag #14NTCconsult
Tags Connect

1:30pm EDT

The Proof is in the Program Evaluation: Applying the Idealware Program Evaluation Pyramid

#14NTCprogeval

Watch Recording

Funders need evaluations that demonstrate how you're meeting your stated outcomes, but gathering the proper data can be complicated. We'll help you evaluate your programs by showing what data might already "live" in your systems, presenting a practical approach to measure outcomes, and giving you strategies to grasp the effectiveness of your organization's programs. Idealware will present our innovative evaluation pyramid, which challenges current thinking about how nonprofits should conduct evaluation.

Attendees will walk away with: 1) an understanding of what program evaluation-related data already "lives" in your system; 2) a new take on how the language of program evaluation can be contextualized within your current measurement strategy; 3) a practical map of the ways in which your organization's software relates to program evaluation.

Speakers

Elizabeth Pope

Director of Research and Operations, Idealware

Elizabeth Pope directs Idealware’s software research projects, conducting interviews and product demos, writing articles and reports, and helping to design project methodology. She earned an M.S. in Library and Information Science from the University of Illinois at Champaign-Urbana... Read More →

Laura Quinn

Idealware, Director of Partnerships and Knowledge

Laura has been working in the software sector for nearly 20 years. As Idealware’s Director of Partnerships and Knowledge, she works with nonprofit leaders to guide the creation of research based information to help nonprofits make smart technology decisions. Prior to founding Idealware, Laura... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Thurgood West

Hashtag #14NTCprogeval
Tags Data, Online NTC, Program Staff

1:30pm EDT

What CiviCRM can do for Nonprofits

#14NTCCivi
This session provides an overview of how CiviCRM can be used by nonprofits to manage the core data and business processes of their organizations. CiviCRM is the largest, nonprofit-focused free and open source CRM system in the world. It was built specifically for nonprofits with modules for membership, donations, events, case management, volunteers, contact management and more. CiviCRM is special in its deployment as an integral part of other popular open source CMS systems (WordPress, Drupal or Joomla). You'll learn: 1. When CiviCRM may present a good CRM option for you 2. How it works at a high level 3. What is looks like through simple demonstrations

Speakers

Brian Dombrowski

Lead Software Developer, Confluence

Brian is Lead Software Developer at Confluence (www.confluencecorp.com), a woman-owned software, design and consulting firm created specifically to assist nonprofits, foundations and associations with creative services, software, websites and consulting. Brian is obsessed with all... Read More →

Lisa Rau

CEO, Confluence

Dedicated to the nonprofit sector.

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Madison A

Hashtag #14NTCCivi
Tags Connect

1:30pm EDT

You CAN capture lightning in a bottle: Motivating and measuring engagement

#14NTCLightning

Your fans, followers, subscribers, and members are on the rise, and you’re eager for your growing network to engage more meaningfully with your cause and with each other. To do so, you need to determine what meaningful engagement looks like, behaviors that indicate engagement and ways to benchmark and measure those behaviors. Learn how to set a communications strategy that can harness the energy of your network, motivate them toward meaningful engagement and measure what matters along the way. This session is for communications professionals seeking higher levels of engagement with supporters and members.

Attendees will walk away with: 1) Ways to make communications strategy more meaningful by connecting strategy to implementation; 2) A worksheet for planning your ladder of engagement to keep supporters moving to higher levels of engagement; 3) Suggestions of what to measure to know if your communications are successfully engaging your network.

Speakers

Lauren Girardin

Marketing and Communications Strategist, Lauren Girardin Consulting

Lauren Girardin uses her creative chutzpah to help nonprofits and foundations engage their communities and share their stories. She specializes in moving marketing and communications projects from strategy through implementation, applying her planning foresight to right-size the work... Read More →

Shari Ilsen

Director, Engagement, VolunteerMatch

Shari joined the Communications team at VolunteerMatch in August 2010, and is now responsible for communications and business development at the organization. A writer who's passionate about nonprofit capacity building, she's hard at work reaching out to nonprofits, socially responsible... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Delaware A

Hashtag #14NTCLightning
Tags Communications, Data, Fundraising

1:30pm EDT

How Red Changed Everything: Social Media and Marriage Equality

#14NTCRed

From the red marriage equality logo to grassroots support, momentum for same-sex marriage equality is at all-time high. Hear first-hand from three of the organizations that helped transform how America thinks about marriage for gay and lesbian couples through social media. We're lifting the veil on the digital strategies that helped to turn marriage equality into a winnable issue. This session is for nonprofit professionals interested in making their campaign message go viral.

Attendees will learn: 1) strategies for building online support; 2) strategies for using social media to generate earned media; 3) strategies for changing losing narratives to winning narratives.

Speakers

Michael Crawford

Director of Online Programs, Freedom To Marry

Michael Crawford is Director of Online Programs at Freedom to Marry, the campaign to win marriage for same-sex couples nationwide. He leads the Freedom to Marry’s digital strategy in communications, organizing and fundraising and manages the team responsible for the organization’s... Read More →

Shumway Marshall

Online Director, American Foundation for Equal Rights

Shumway Marshall develops AFER’s strategies online. Prior to joining the team, Marshall headed the online efforts at Equality California, the state’s largest lesbian, gay, bisexual and transgender advocacy organization. There, his efforts helped pass scores of legislation for... Read More →

Maureen McCarty

Senior Digital Strategist, Human Rights Campaign

Maureen McCarty is the senior digital strategist for the Human Rights Campaign, the nation's largest lesbian, gay, bisexual and transgender civil rights organization. She is a key player on the HRC marketing team, serving as both the blog editor and lead on special social media... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Wilson B

Hashtag #14NTCRed
Tags Advocacy

3:00pm EDT

Afternoon Break

Thursday March 13, 2014 3:00pm - 3:30pm EDT
Various Locations

Tags Connect

4:30pm EDT

Microsoft Reception

Thursday March 13, 2014 4:30pm - 6:00pm EDT
Hall A

Tags Connect

5:00pm EDT

501 Tech Club Happy Hour

You've made it through day one of the conference! Now it's time to kick back and socialize and start thinking about how you'll sustain the momentum after you head back to your city.

This happy hour is an opportunity for 501 Tech Club organizers—you know who you are—to get together and swap ideas, stories about your local meetups, and jokes.

It's also a chance for anyone who's a Tech Club member in ANY city, or any wannabes, or anyone who's curious about what Tech Clubs are, to come together and learn more.

Big thanks to Farra Trompeter and Jereme Bivins, two of our 501 Tech NYC leaders, for hosting.

(Note that this social opportunity is also a great warmup for the NTC breakout session about Tech Clubs led by Julie Dennis, Craig Grella, Paula Jones, and Julia Smith taking place the following morning.)

Designer

Jereme Bivins

Digital Media Manager, The Rockefeller Foundation

Jereme Bivins is the digital media manager at The Rockefeller Foundation, a co-organizer of NYC's 501 Tech Club, a board member of NTEN: The Nonprofit Technology Network, and a speaker and contributor to various conferences and media outlets.

Farra Trompeter

Vice President, Big Duck

Thursday March 13, 2014 5:00pm - 7:00pm EDT
Bar near Hotel Lobby Marriott Wardman Park

Hashtag #14NTCtechclub

8:00pm EDT

NPO Engagement Party

Idealist Consulting is hosting the NPO Engagement Party Thursday 3/13 at 8pm and all NTC registrants are invited! You’ll have the opportunity to mingle with other nonprofit leaders about the why and the how of engagement. And, they're going to party down. Tickets are free but space is limited and filling fast so please RSVP here: http://idealistconsulting.com/npo-engagement-party

Location:
New Heights Restaurant
2317 Calvert St NW
Washington D.C., 20008

Sponsors

Idealist Consulting

Idealist Consulting is dedicated to providing nonprofits with advanced technical solutions that help them run more effectively. Whether it is Salesforce database development, website integration, or technical training, we make every effort to provide thoughtful, ethical and approachable... Read More →

Thursday March 13, 2014 8:00pm - 11:00pm EDT
New Heights Restaurant 2317 Calvert St NW Washington D.C., 20008

7:00am EDT

Friends of Bill W.

Connect with fellow NTENners who are friends with Bill W.

Friday March 14, 2014 7:00am - 8:00am EDT
8210

General, Breakout

Tags Community, Connect, Network

7:00am EDT

Coffee and Breakfast

Friday March 14, 2014 7:00am - 8:30am EDT
Marriott Foyer

Tags Connect

7:00am EDT

Registration

Friday March 14, 2014 7:00am - 3:30pm EDT
NTC Built in Reg Desk

8:00am EDT

Attendee Lounges

DonorPerfect Fundraising Software (Room: Jefferson)
Phase2 (Room: Jackson)
TechSoup Global (Room: Johnson)

TechSoup Global lounge activities
7am-8:30am - IT Office Hours: Get Office365 and Expert Technology Advice
10am-11am - Nonprofit Leader Forum: Help influence consulting services to better serve nonprofit needs
11:30am-12:30pm - SAP Nonprofit Forum: Share your technology requirements to influence SAP technology donations and accelerate impact
12:30pm-1:30pm - Mobile Impact Forum: Come hear how BetterWorld Wireless will serve nonprofits & transform the mobile industry
1:30pm-2:30pm - NetSuite Grantee Panel: Find out how NetSuite helps fast-growing, top tier nonprofits like TechSoup & Ashoka achieve operational excellence.
2:30pm-3:30pm - IT Office Hours: Office365 and Expert Technology Advice

Phase 2: The Open Atrium Collaboration Lounge
The collaboration lounge is all about just that, collaboration for nonprofits! Come learn how Open Atrium, the powerful and flexible open source collaboration software can help make collaboration easier and more effective for board meetings, volunteer management, events, and even community engagement!

Come to the collaboration lounge for: Open Atrium demos; collaboration resources tailored to your organization; expert advice on how to organize your teams, knowledge and assets to improve your organizations collaboration efforts; discuss collaboration challenges and needs with representatives from similar organizations; and grab some sweet Open Atrium swag!

DonorPerfect Fundraising Software Lounge

Stop by and learn the benefits of having all your constituent data organized into one unified and easy to use donor database.

Learn more about how nonprofits can use donor management & fundraising software
Talk to other attendees about their experience with fundraising software and get answers to your questions
Speak with our expert to see how software can help your nonprofit get organized
Learn how to use one database as a platform to integrate a complete fundraising solution
View our two demonstrations to help you decide if DonorPerfect is right for you
- Strong Integrations with DonorPerfect – 2:00 PM Friday, March 14

Friday March 14, 2014 8:00am - 5:30pm EDT
Jefferson, Johnson & Jackson

Tags Connect

8:30am EDT

Day 2 Plenary: Where Does Tech Belong and Who's in Charge?

#14NTC

Watch Recording

Friday Award Presentations

Before the plenary, we'll present two awards:

The Care2 Impact Prize recognizes individuals in the nonprofit sector who have made an outstanding impact on the field of online advocacy, online fundraising or both.

The 2014 IMAB Integrated Marketing Awards recognize the results of innovative integrated, multi-channel marketing campaigns or programs in each of three core pillars of integrated marketing as defined by the IMAB.

Friday Plenary

Join a roundtable of experts to take a deep look at where technology belongs and who exactly is in charge. Following a point-counterpoint tradition, NTEN's CEO Amy Sample Ward will facilitate a conversation with panelists Michael Enos, CTO, of the Second Harvest Food Bank, Gouri Sadhwani, CEO of the Akanksha Fund, and Rick Cohen, Director of Communications and Operations at the National Council of Nonprofits.

Speakers

Rick Cohen

Director of Communications and Operations, National Council of Nonprofits

Rick brings wide-ranging expertise to his role as Director of Communications & Operations for the National Council of Nonprofits. In managing the communications and internal operations of the Council of Nonprofits, his areas of responsibility span media relations, finance, compliance... Read More →

Michael Enos

Chief Technology Officer, Second Harvest Food Bank of Santa Clara and San Mateo Counties

Gouri Sadhwani

Executive Director, The Akanksha Fund

Gouri Sadhwani is an experienced leader in human, labor and women’s rights. She is the Executive Director for the Akanksha Fund Inc. where she leads their efforts to raise awareness and support for the Akanksha Foundation - a nonprofit organization in India that provides children... Read More →

Friday March 14, 2014 8:30am - 10:00am EDT
Salon 1

Plenary, Plenary

Hashtag #14NTC
Tags Connect, Online NTC

10:00am EDT

Morning Break

Friday March 14, 2014 10:00am - 10:30am EDT
Various Locations

Tags Connect

10:00am EDT

Science Fair

Tool & Demo Showcase: 12:00pm - 1:30pm & 3:00pm - 6:00pm

Headshots 10:00am - 3:30pm (Sponsored by Wire Media)

Photobooth: 10:00am - 3:30pm (Sponsored by Cathexis Partners)

Please see the full exhibitor descriptions in the Science Fair section of this program guide, and online at http://myntc.nten.org/sponsorsexhibitors.

Friday March 14, 2014 10:00am - 3:30pm EDT
Hall B & C

Tags Connect

10:30am EDT

And The Survey Says...: What The Into Focus Nonprofit Video Report Can Do For Your Org

#14NTCintofocus

After conducting the in-depth Into Focus Nonprofit Video Survey (the first of its kind,) See3 will dissect and discuss the detailed findings at 14NTC. In short, we'll help outline what your org can do to create and distribute effective online video.

Participants will walk away with an understanding of how the nonprofit sector is using video, how to prepare and distribute wisely what metrics really matter, and what winning orgs are putting into their video effort.

Speakers

Michael Hoffman

CEO, See3 Communications

Michael Hoffman is the CEO of See3 Communications. He cares about using digital strategies for social impact.

Friday March 14, 2014 10:30am - 12:00pm EDT
Maryland A

Hashtag #14NTCintofocus
Tags Advocacy, Communications

10:30am EDT

Bridging the Gap Between Social Media & CRM

#socialCRM

You’ve seen the flood of social engagement technology available and want to bring it into your organization. But how? The key to achieving results with social media is having a complete strategy defining what aspects of your mission will be achieved when incorporating these tools. Without a strategy, Social Media can create useless data siloes that burden staff more than create opportunities. Nonprofits that integrate social media strategy with their CRM system will be stronger and more responsive, build deeper and broader connections with their constituents leading to rich, rewarding relationships for both sides.

Key topics covered in this session will address the following questions: 1) What are the benefits of integrating Social Media and CRM data?; 2) How do you develop a strategy to USE Social Media information?; 3) What are the crucial Social Media data to store, measure, and integrate into your CRM?; 4) What are some practical approaches to integrating Social Media data into a CRM based strategy?; 5) Where should one start? Where is the low-hanging, highest-yielding fruit?

Speakers

Danielle Brigida

Sr. Manager of Social Strategy and Integration, National Wildlife Federation

I'm passionate about using technology to connect people to wildlife and nature.

Bryan Giese

Director of Marketing, Heller Consulting

CRM Technology has arrived for nonprofits like never before. The challenge now is developing a strategy that utilizes those great tools to benefit the whole organization. No matter the technology, it's still about the experience and journey.

Jenn Smith

VP, Digital Agency, Heller Consulting

something about yourself.

Friday March 14, 2014 10:30am - 12:00pm EDT
Thurgood East

Hashtag #socialCRM
Tags IT Staff, social media

10:30am EDT

Cultivating a Culture of Storytelling at Your Organization

#14NTCstory

How do you mobilize support for your cause in a noisy world? It comes down to storytelling. We aren't talking about expensive, one-off marketing campaigns. No - nonprofits need to embrace a culture of storytelling to break out of their silos and focus on communicating value to key stakeholders, 24/7, 365 days a year. We'll share a number of case studies from organizations of all sizes, and explore how storytelling involves just as much listening as it does talking. You'll leave this session armed with tips, inspiring patterns of engagement for your base and recommended resources for increasing your nonprofit's power.

Speakers

Gregory Foster

Product Manager, Consumers Union

Building @stori_es @ConsumersUnion; digital civil liberties @EFFaustin @TxEPC; researching quotations @entersection; #privacy #cryptocurrency #drones #cyberwar

Amanda Hirsch

Founder/President, Good Things Consulting

I'm a strategy consultant and writer based in Brooklyn. Keywords from client testimonials include: Humor. Integrity. Enthusiastic. Collaborator. Creative. Smart. Learn more at goodthingsconsulting.com... Read More →

Friday March 14, 2014 10:30am - 12:00pm EDT
Virginia B&C

Hashtag #14NTCstory
Tags Communications

10:30am EDT

Data Organization

#14NTCdataorg
This session will help you decide how to best organize your data, whether you should have a multi-channel appeal and advanced techniques to understand your constituents. With takeaways for all levels of database expertise, this session is for all non-profits looking for an overview of best practices for recording and reporting on data.

Speakers

Mark Becker

Founding Partner, Cathexis Partners

Friday March 14, 2014 10:30am - 12:00pm EDT
Wilson B

Hashtag #14NTCdataorg
Tags Data, Leadership, Strategy

10:30am EDT

Getting Started with Mobile: Tools, testing and tips for building text message campaigns from the ground up

#14NTCtexts

Nonprofits of various sizes and missions are learning that text messaging is one of the most effective ways to fulfill your organization's most critical programmatic goals. But there are plenty of burning questions for organizations that are new to or have yet to adopt mobile. How do I build a list? What do I say in 160 characters? What can my supporters expect? You'll hear from a panel of nonprofits with tips drawn from testing and analytics to build your mobile list, integrate mobile into your broader strategy, optimize messaging and maximize results using this powerful tool.

Speakers

Meredith Begin

Education & Outreach Organizer, Food & Water Watch

Building and demonstrating power through digital engagement in order to create progressive change that has positive impacts in the lives of everyday people. This mostly involves protecting our essential resources so that we have access to safe food, clean water and active transpo... Read More →

Sam McKelvie

Account Manager, Mobile Commons

Jason Wilson

Associate Director of Digital Communications, Share Our Strength

The resident web guru at Share Our Strength (a national nonprofit that is ending childhood hunger in America), working on the range of platform sites that help connect and build relationships with the organization's audience. A tech nerd at heart with 15 years experience, online fundraising... Read More →

Friday March 14, 2014 10:30am - 12:00pm EDT
Delaware A

Hashtag #14NTCtexts
Tags Infrastructure, IT Staff, Mobile

10:30am EDT

IT Certifications: How Important Are They and Which are Best?

#14NTCCert

The debate rages amongst IT professionals. Do IT Certifications benefit your career? Or are they a scam? If they are beneficial, which ones are best? Is the debate different amongst Nonprofit technologists? How does your organization feel about certifications when they are hiring or considering professional development? I’ll share some research to get the conversation started.

Speakers

Sadie Honey

VP, Operations & Agility, CivicActions

With 17 years of experience in all aspects of Web development Sadie is passionate about enabling self organizing teams to collaborate and solve problems together. She is currently the VP of Operations & Agility at CivicActions, a company that develops open source software for... Read More →

Friday March 14, 2014 10:30am - 12:00pm EDT
Harding

Hashtag #14NTCCert
Tags IT Staff

10:30am EDT

Salesforce Salon

#14NTCSalesforceSalon

NTC Salons are not your typical presentation but a peer-sharing session. Come prepared to circle the chairs, rock the flip charts, and meet your community. Rather than talk at you for 90 minutes, the moderator is going to talk with you, find some common themes, break folks up in to groups, and let you facilitate your own discussions about how you're using Salesforce, the lessons you've learned, the problems you have, and the dreams you hold. Bring a question. Bring a really cool thing you or your organization did. Bring yourself. And most of all, have fun!

Attendees will: 1) Learn something new, or the satisfaction that you've helped someone else learn something new; 2) Discuss best practices for Salesforce at organizations of many sizes and needs; 3) Discover commonalities, and understand how to best use Salesforce across the nonprofit sector.

Speakers

Ken Lewis

Consultant, Heller Consulting

Before joining Heller Consulting in June of 2012, I spent more than 3 years working in Development and as the CRM Administrator at Green For All, a national nonprofit organization. I started with the organization as a volunteer before joining the staff to support all fundraising efforts... Read More →

Matthew Nelson

Director of Consulting Services, Idealist Consulting

After over 6 years of working with HandsOn Network & Points of Light I am excited to be working where I can continue helping nonprofits leverage technology to be more effective at changing the world. Idealist Consulting is a B Corporation that over the past 7 years has helped over... Read More →

Friday March 14, 2014 10:30am - 12:00pm EDT
Thurgood North

Hashtag #14NTCSalesforceSalon
Tags Connect

10:30am EDT

'Innovation Sherpa,' Your New Job Title?

#14NTCinnovationsherpa

Big ideas, light-bulb moments, we all have them. We know our colleagues do too. Rarely though, do those light-bulb moments translate into successful innovation using technology. This presentation looks at how you can guide your organization from bottom-up, bright idea to successful implementation. Using the framework for innovation developed by Idealware and MAP for Nonprofits, we’ll look at how you can collect light-bulb ideas (and even enhance your orgs ability to produce them.) Then through guided discussion and activities, we’ll help you understand what bright ideas to select, and how you can smooth the path to translating those ideas into reality. This session is for any nonprofit professional who would like to discover ways that technology can increase their organization's impact .

Attendees will walk away with: 1) A new definition of innovation for your organization, and the understanding that innovation is within your reach, regardless of budget or org size; 2) Field-tested tips and tools from Exponent Partners on how to position your organization to implement new technology and ensure its adoption; 3) A tool set that you can use to select which bright ideas are worth pursuing.

Speakers

Tucker MacLean

VP Sales & Marketing, Exponent Partners

Tucker MacLean oversees Exponent Partners' Sales and Marketing team and spearheads business development as Vice President of Sales and Marketing. He brings with him deep experience in cloud computing and the nonprofit sector -- as one of the pioneers of Salesforce.com’s nonprofit... Read More →

Colleen McCarthy

Director of Marketing, Exponent Partners

I'm the Director of Marketing at Exponent Partners. We're a mission-based software consulting firm that helps nonprofits use technology to build capacity, improve reporting, further missions, and increase impact. Exclusively focused on nonprofits, we build cost-effective solutions... Read More →

Cary Walski

Technology Education & Outreach Coordinator, MAP for Nonprofits

Cary Walski is the MAP TechWorks (http://maptechworks.org) coordinator at MAP for Nonprofits (http://mapfornonprofits.org) and owner of Copilot (http://mycopilot.co), a web development company specializing in nonprofits. With a background in psychology and nearly 10 years’ experience in the technology and online communications field, Cary takes a novel approach to her work. Focusing on human strengths (and foibles) she finds ways to leverage... Read More →

Friday March 14, 2014 10:30am - 12:00pm EDT
Wilson A

Hashtag #14NTCinnovationsherpa
Tags IT Staff, Organizational Culture

10:30am EDT

Disrupting the Nonprofit Sector

#14NTCDisrupt

Watch Recording

In the last 10 years, the nonprofit sector has grown more than 60 percent in the United States to an estimated 1.5 million organizations. In every vertical, ranging from the environment to public health, there are hundreds if not thousands of organizations with similar names and missions competing for advocacy, donor, and foundation support. No wonder our constituents’ inboxes and mailboxes are stuffed with action alerts, Direct Mail appeals, and e-newsletters with similar messaging from several nonprofits vying for attention. If we are going to truly solve the world’s toughest social problems and obtain the necessary resources to do it right, we need to examine how the nonprofit sector can evolve to create more innovative and efficient organizations. This involves disrupting the nonprofit sector as we know it today.

Drawing from Allyson Kapin and Amy Sample Ward’s book Social Change Anytime, Everywhere, topics will range from “Thinking Like A Start-Up” to exploring “Reducing Competition and Consolidating Resources.”

Speakers

Allyson Kapin

Founding Partner, Rad Campaign

Allyson has been named one of Top Tech Titans' by the Washingtonian, one of the Most Influential Women In Tech by Fast Company and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad... Read More →

Sheila Katz

Vice President for Social Entrepreneurship, Hillel International

Sheila Katz was named as one of five women to watch in 2015 by Craigslist Founder, Craig Newmark. She is an expert in facilitating reflective conversations and creating multi-channel technology campaigns that lead to in person action. Sheila is Hillel International's first Vice President... Read More →

Amy Sample Ward

CEO, NTEN

Amy is driven by a belief that the nonprofit technology community can be a movement-based force for positive change. Their prior experience in direct service, policy, philanthropy, and capacity-building organizations has fueled Amy's work to create meaningful, inclusive, and compassionate... Read More →

Friday March 14, 2014 10:30am - 12:00pm EDT
Thurgood West

Hashtag #14NTCDisrupt
Tags Leadership, Online NTC

10:30am EDT

Learn, You Will: Interactive Tech Training Tips from Jedi Masters

#14NTCTRAIN

Watch Recording

Hands down the most interactive session you will attend at 14NTC! Our session will change the way you design and deliver technology trainings. Whether you are facilitating a session with your board, staff or hundreds of folks in a room, you’ll find ways to design instructional content that interests, engages and inspires action. This is one session where you’ll be an active participant in your learning and will leave ready to apply lots of practical tips and techniques that will give your trainings more impact. Your learnings from this session will be with you, always.

Takeaways: 1) Understand the ways adults learn; 2) Learn how to apply learning theory to your trainings; 3) Discover new ways to design and deliver instruction.

Lesson Plan & Resources

Speakers

Andrea Berry

Director of Partnerships and Learning, Idealware

Andrea oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health... Read More →

Beth Kanter

Author, The Happy Healthy Nonprofit

Beth Kanter is an author, virtual facilitator and trainer and is internationally recognized thought-leader in digital transformation and well-being in the workplace with over 35 years of providing capacity building for nonprofits and foundations. She named one of the most influential women... Read More →

John Kenyon

Technology Educator & Strategist, John Kenyon Technology Consulting

Internationally recognized authority on nonprofit technology strategy. An educator and strategist who’s worked exclusively with nonprofits for over 25 years providing advice, teaching seminars and writing articles. I help nonprofits make good decisions about where to apply their... Read More →

Cindy Leonard

Consulting Team Leader, Bayer Center for Nonprofit Management

Cindy Leonard is the Consulting Team Leader at the Bayer Center for Nonprofit Management at Robert Morris University. She works with the consulting team to maximize client satisfaction and identify areas for growth. Additionally, she creates and teaches a variety of Bayer Center classes... Read More →

Friday March 14, 2014 10:30am - 12:00pm EDT
Salon 2

Hashtag #14NTCTRAIN
Tags Infrastructure, Leadership, Online NTC, Organizational Culture

10:30am EDT

Making our Garden Grow: How to Help NTEN Communities Achieve Their Full Potential

#14NTCgrow

This session is for anyone who'd like to be more involved in the NTEN community. We'll be hearing from a panel of community organizers who can help you join or start a local group dedicated to nonprofit technology. They’ll share best practices and encourage small-group discussion to better understand how these groups can serve you.

Speakers

Julie Dennis

Office Manager/Intake Specialist, PICnet, Inc.

Julie is the Office Manager and Intake Specialist at PICnet, a website development and design company that provides affordable and user-friendly Web development services, including Non-Profit Soapbox (www.nonprofitsoapbox.com), an on-demand delivery of the Joomla content management... Read More →

Craig Grella

Co-Founder, OrgSpring

Founder and executive director of OrgSpring.com, a nonprofit with a goal to ensure every other nonprofit has a great website that helps the organization fulfill its mission online. www.OrgSpring.com.

Paula Jones

Director of Technology, N.C. Center for Nonprofits

Paula Jones is director of technology at the N.C. Center for Nonprofits. She interned at the Center while she attended NCSU, where she graduated cum laude and received a BS in biological sciences and science education. Paula taught high school in Raleigh for three years before returning... Read More →

Julia Smith

Education Manager, Nonprofit Technology Network

Julia Smith is NTEN's Education Manager. Previously she served as NTEN's Community Development Manager, and she continues to work closely with all of NTEN's 501 Tech Club leaders, supporting local organizing efforts to connect and energize #nptechies across the U.S., Canada, and beyond... Read More →

Friday March 14, 2014 10:30am - 12:00pm EDT
Virginia A

Hashtag #14NTCgrow
Tags Community, Connect

10:30am EDT

Online Testing – Practical Insights & Lessons Learned

#14NTCTest

Are you a Nonprofit professional looking to enhance your programs and campaign pieces based on experiential data? Then it’s time to dive deep into putting your online presence to the test.

In this session, industry experts will walk through setting up rigorous testing procedures, and share their findings on what is and isn't working in the online space. Attendees are encouraged to bring their own campaign pages and emails to brainstorm potential tests with the experts.

What you’ll walk away with: 1) Practical data on what has worked for nonprofits online; 2) Take-home tools to get started testing; 3) Optimization tests to implement right away.

Speakers

Matt Burghdoff

Senior Account Executive, Donordigital

Susan Iovenitti

User Experience Analyst, The Nature Conservancy

BJ McHugh

Director, Online Fundraising, Sierra Club

Cameron Robbins

Interactive Marketing Manager, Easter Seals

Friday March 14, 2014 10:30am - 12:00pm EDT
Delaware B

Hashtag #14NTCTest
Tags cloud, Data, Infrastructure

10:30am EDT

Tactics for Painless Public Technology Training

#14NTCtechtrain

You may find it hard to believe that there are STILL people out there who don’t use the Internet. While providing public access to computers and the internet may seem pretty straight forward, there are many challenges when it comes to providing technology training. This session is about utilizing community of practice (CoP) forums to share information amongst a group of colleagues that share similar professional interests, both within a single organization and regionally. Attend this session and learn about two CoP platforms built to support this work. This session is for nonprofit professionals who are interested in improving their public technology access and training programs, and learning about how a CoP might benefit their delivery of services.

Attendees will walk away with: 1) An understanding of how a community of practice can benefit their programs; 2) Examples of two CoP platforms related to public technology training that they will be able to access and use; 3) Connections to other nonprofits who are doing similar work, through a facilitated group exercise; 4) An action plan for how to implement the use of a CoP in their organization, or to develop a CoP specific to their needs.

Speakers

Crystal Schimpf

Program Manager, Community Technology Network

Crystal Schimpf is the Program Manager for Community Technology Network, where she manages digital literacy training at 30 partner sites in the San Francisco Bay Area. She is also a contributor and planning committee member for DigitalLearn.org, a digital literacy tutorial website... Read More →

Friday March 14, 2014 10:30am - 12:00pm EDT
Wilson C

Hashtag #14NTCtechtrain
Tags Community, Network

10:30am EDT

Tech Tools for NPTechies

#14NTCnptech

This session is for small (<75 staff) np's and is for the IT (accidental or purposeful) staff. We'll discuss discuss specific tech tools (some free or low cost) to help you make support users, run a network, and manage IT staff. Explore tools for managing hw/sw on a network, with examples appropriate to different sized organizations and skill sets. We will discuss cloud technology and how it's worked for us so you can draw your own conclusions. Attendees will receive a flash drive preloaded with some of the tools!

Speakers

Imtiaz Haiyoom

Asst. VP, Operations, CitySquare

Richard Wollenberger

IT Director (@RichatPAT), Parents as Teachers

Experienced technology leader has worked with several small to medium sized organizations to integrate IT into the strategic plan and business processes.

Friday March 14, 2014 10:30am - 12:00pm EDT
Thurgood South

Hashtag #14NTCnptech
Tags Infrastructure, IT Staff, Tools

10:30am EDT

The Amazing Data Show: How Donors Are Giving and How Nonprofits Are Investing in Our Growing Digital Landscape

#14NTCData

Join this session for a wealth of information and real data on the trends in digital fundraising. Charity Dynamics surveyed organizations large and small to understand where investments are being made to grow digital fundraising. You’ll learn where your peers are investing in technology, staff, design, SEO, ads, list building, and other areas from the highlights of Charity Dynamic’s Digital Fundraising Investment Survey. Network for Good’s Digital Giving Index compiles donor data across all online platforms to provide insights into the results nonprofits are seeing. You’ll learn which techniques are driving the most donations and how new trends are affecting donor behavior. These reports come together to give nonprofit professionals a strong foundation for planning and executing fundraising campaigns that get results.

Attendees will walk away with: 1) Key benchmarks for organizations’ investments in digital fundraising; 2) Actionable insight on donor behavior and how to raise more online; 3) The best ways to combine digital investment with giving trends for strategic resource planning and fundraising success.

Speakers

Matthew Mielcarek

Vice President, Strategy & UX Design, Charity Dynamics

Leads the consulting and user experience team to deliver best practice solutions to nonprofits. Works to meet the online and integrated strategy needs of Charity Dynamics clients across all nonprofit verticals from the smallest regional organizations to the largest multi-chapter... Read More →

Caryn Stein

VP, Communications and Content, Network for Good

Caryn leads the marketing team for Network for Good, a social enterprise that provides easy and innovative online giving and peer fundraising software to help nonprofits advance good causes. Caryn oversees the development and distribution of Network for Good's wealth of content and... Read More →

Friday March 14, 2014 10:30am - 12:00pm EDT
Maryland B&C

Hashtag #14NTCData
Tags Communications, Data, Fundraising

12:00pm EDT

Lunch Break

Please take this time to enjoy your buffet lunch (Hall A), network with old and new colleagues, or walk through the Science Fair (Hall B&C).

Friday March 14, 2014 12:00pm - 1:30pm EDT
Hall A

12:00pm EDT

Science Fair

The Science Fair is NTEN’s two-day exhibit show and the opportunity for NTC attendees to meet directly with service providers and view all the latest tools, systems, and solutions. This year, over 150 companies and organizations will share a huge variety of resources, from CRMs to website design expertise, that nonprofits can put to use to achieve their missions. The event features demos, presentations, and giveaways, and plays host to the Opening Reception.

Activities in the Science Fair:

Tool & Demo Showcase: 12:00pm - 1:30pm

Headshots 10:00am - 3:30pm (Sponsored by Wire Media)

Photobooth: 10:00am - 3:30pm (Sponsored by Cathexis Partners)

Advocacy Lounge: 10:00am - 3:30pm (Hosted by New Organizing Institute)

Please see the full exhibitor descriptions in the Science Fair section of this program guide, and online at http://myntc.nten.org/sponsorsexhibitors.

Friday March 14, 2014 12:00pm - 3:30pm EDT
Hall B & C

1:30pm EDT

In Sickness and in Health: Choosing and Living with Your CRM

#14NTCchoices

Watch Recording

New conversations happening around how technology is really the main part of your strategy in what you do. Choosing a CRM is not just a choosing a tool. From the beginning stages of need for a CRM all the way through courtship and choice, to living with your adoption and commitment, join experts who'll talk about the big ideas of how to stay together for better or for worse, and knowing when to say to say goodbye. This session is for all audiences. Whether you're just starting out or long time wedded, attendees will walk away with a packet of expert tips.

Speakers

Sarah Bonvallet

Database Setup and Training Specialist, The Databank

Sarah's passion for the nonprofit world began when she was program manager for a nonprofit that focused on engaging kids with Science and Technology. She then began working at thedatabank where she is able to help many nonprofits with their technology and database needs. As the Database... Read More →

Sean Larkin

Director of Strategy, ThinkShout, Inc.

Sean's goal in co-founding ThinkShout, Inc. was to make life easier on his colleagues in the nonprofit sector who were responsible for advocacy campaigns. He has been working with the best and brightest software engineers and designers in nonprofit tech for the past eight years. He... Read More →

Matthew Nelson

Director of Consulting Services, Idealist Consulting

Lisa Rau

CEO, Confluence

Dedicated to the nonprofit sector.

Tim Sarrantonio

Account Consultant, Z2 Systems

Tim Sarrantonio has over ten years of experience working for and volunteering with nonprofits. After obtaining degrees from Plattsburgh State University, the National University of Ireland at Galway, and Teachers College – Columbia University he moved to Chicago and began closely... Read More →

Almin Surani

CIO, Canadian Red Cross

Almin is the CIO of @redcrosscanada and Board of Director @NTENorg Passionate about technology, strategy & design.

Bill Walsh

Manager of Technical Sales, Blackbaud

Friday March 14, 2014 1:30pm - 3:00pm EDT
Salon 2

Hashtag #14NTCchoices
Tags IT Staff, Leadership, Online NTC, Strategy

1:30pm EDT

Can’t we all just get along? Building online coalitions with like-minded organizations

#14NTCCoalitions

Birds of a feather don’t always flock together (nicely). Similar nonprofits are in competition: for donors, media attention, and more. But in the end, we all have the same goal, right? By building coalitions online, social media professionals can use each other to grow their online reach and shine and even brighter light on their common issues. Panelists will discuss their real-life successes and challenges building online alliances in the LGBT rights and healthcare industries and present tactics to get leadership and other organizations on board.

Speakers

Michael Crawford

Director of Online Programs, Freedom To Marry

Shumway Marshall

Online Director, American Foundation for Equal Rights

Jess Morales

Senior Digital Strategist, AFL-CIO

Rabblerousing senior digital strategist & community organizer who finds innovative ways to bridge the gap between online and on the ground organizing, dynamic and highly sought after trainer and speaker, advocate for women's rights in the workplace and building power for people of... Read More →

Chris Thomas

Director, Digital Strategies, The Sierra CLub

Friday March 14, 2014 1:30pm - 3:00pm EDT
Thurgood South

Hashtag #14NTCCoalitions
Tags Communications, Community, social media

1:30pm EDT

Engage All The Things: Rethinking Online Engagement

#14ntcengage

Do your communications feel trapped in Dark Ages or are they community-centric and campaign-oriented? What does fostering online engagement really mean? Which social channels should you be on and how does your website and email fit in? Oh yeah, and what about your mission? Throughout the discussion, we’ll include examples of nonprofits that are leading the way and help you assess, prioritize, and implement new strategies to foster more meaningful online engagement.

Attendees with walk away with: 1) Resources for assessing your online presence; 2) Lessons learned from case studies; 3) Example frameworks to help guide your process

Speakers

Ash Shepherd

Education Director, NTEN

Ash has been in love with the nonprofit sector for nearly two decades, where he has worked in the areas of conservation, environmental education, social work, youth program development, and technology consulting. He has been an active member of the NTEN Community, serving as a co-organizer... Read More →

Farra Trompeter

Vice President, Big Duck

Friday March 14, 2014 1:30pm - 3:00pm EDT
Maryland B&C

Hashtag #14ntcengage
Tags Communications, Fundraising, Leadership

1:30pm EDT

Diversity, accountability and empowerment in nonprofits and the tech community

#14NTCdiv

Watch Recording

We create nonprofits, and nonprofit technology, to right injustices, empower communities and inspire social change. But do we reflect the people we serve? Sexism and racism continue to be played out in tech communities, while nonprofits, though better than other industries remain overwhelmingly white, male and college-educated. An honest assessment of where we're falling short and strategies for moving forward will help us build welcoming, sustainable communities for social change. This session is for nonprofit staff who are committed to social justice inside of our organizations as well as in the wider world.

Attendees will walk away with: 1) Strategies for building more inclusive, accountable and effective organizations -- because nonprofits committed to diversity and empowerment will be better at what they do; 2) How in particular to avoid nonprofit tech hardening privilege and perpetuating discrimination in your organization; 3) Ways to be an effective ally to those who are marginalized in your organization; 4) Where to look for allies outside of your organization if you can't find any within.

Speakers

Johanna Bates

Front-End Developer, Nonprofit Tech Strategist, Drupalist, DevCollaborative

Front-end web development. An open and accessible web. Being outside. Feminism. Open source software. Diversity in the tech field. Disparate songs next to each other on mix tapes.

Ivan Boothe

Creative Director, Rootwork.org

Working with nonprofits and social change groups on web + online strategy. Into creative social protest and radical nonviolent praxis. #nptech #Drupal #4change ↵ Ivan is the creative director of Rootwork.org, working with nonprofits and community groups as a Drupal developer an... Read More →

Sloane Davidson

“I'm always doing things I can't do. That's how I get to do them. ~ Pablo Picasso. I like to be inspired and be an inspiration. I love people, what they're about, what makes them tick - I have an amazing family and friends that help to keep me grounded and in check. I try to... Read More →

Shireen Mitchell

Aliya Rahman

Friday March 14, 2014 1:30pm - 3:00pm EDT
Thurgood West

Hashtag #14NTCdiv
Tags Online NTC, Organizational Culture, Staffing

1:30pm EDT

Facebook Strategies: Finding Your Supporters Among Your Fans

#14NTCFB

Facebook has become one of the most important channels for engaging supporters online. Learn about specific tools, strategies and tactics to reach new supporters, deepen relationships with existing fans, and capture data so you can engage people off Facebook as well. This session is for the Facebook and social media page manager interested in list growth, supporter engagement and online funder cultivation.

Attendees will walk away with: 1) Strategies for list building and supporter engagement on Facebook; 2) Access to free tools for assessing the performance of your Facebook page; 3) Recommendations for improvement based on your page’s current size and engagement score; 4) Insights into which of Facebook advertising options have been proving most cost effective.

**Special Bonus - All organizations that attend will be given free use of ActionSprout for 60-days

Speakers

Drew Bernard

CEO, ActionSprout

Friday March 14, 2014 1:30pm - 3:00pm EDT
Wilson C

Tags Communications, Community, social media

1:30pm EDT

From Street Cred to Tweet Cred: Leveraging Social Media to Build a Statewide Youth Network

#14NTCZDHALF

In this session, we will share community organizing principals, youth development strategies and tech tools that are supporting the historic buildout of a statewide youth advocacy network in 14 urban and rural communities throughout California. ZeroDivide project staff, a youth leader, and a TCE representative will lead a multimedia discussion about multiple campaigns undertaken to improve health and well-being outcomes in under-resourced communities.

Speakers

Deonna Anderson

Senior Editor, GreenBiz

Deonna Anderson is an award-winning journalist and senior editor at GreenBiz, where she covers the circular economy. Her work has also appeared in Atmos, Grist and YES! Magazine.

Albert Maldonado

Program Manager, Youth Development, The California Endowment

Mike Rubio

Program Director, Zero Divide

Aurora Saldivar

Health Action Leadership Fellow, ZeroDivide

Aurora is a youth journalist from the Eastern Coachella Valley. An active social justice enthusiast thriving to promote community voice, via available technology.

Friday March 14, 2014 1:30pm - 3:00pm EDT
Thurgood East

Hashtag #14NTCZDHALF
Tags Advocacy, Community, Tools

1:30pm EDT

Lost in the Clouds: Introduction to Cloud Brokering and Data Governance

#14NTCdatagov
With the rapid expansion of 'cloud'-based information systems, managing, securing and leveraging your organization's data is more challenging than ever. In this session we will explore both overall strategies for effective data governance, as well as emerging tools able to help with the task.

Speakers

Cathy Folkes

President, Data Best Practices

Creating social impact by making data actionable and measurable

Johan Hammerstrom

CEO & President, Community IT

Michael McCarn

Director of IT, American Institute for Cancer Research

Helping people use technology to solve problems for way too long...

Friday March 14, 2014 1:30pm - 3:00pm EDT
Virginia A

Hashtag #14NTCdatagov
Tags cloud, Data, Infrastructure

1:30pm EDT

Network Security for the Non-Profit: Beyond PCI Compliance

#14NTCnetsec

PCI security requirements help guide an organization toward compliance, but given the broad options available and nature of today's network threats, any organization with a security program should consider them simply a foundational starting point. Integration of a strategic security vision with a limited budget is no easy task. This session is for nonprofit tech professionals who have an interest in network security. Learn about various security options that scale keeping in mind limited time, expertise and budget.

Attendees will learn: 1) Options on available low/no cost tools to enhance network security; 2) Ideas on strategic planning and "selling" change to leadership; 3) Implementation considerations for introducing a vulnerability analysis and security tools to the enterprise.

Speakers

Ken Kurz

Director, Information Services, US Naval Academy Alumni Assoc & Foundation

Friday March 14, 2014 1:30pm - 3:00pm EDT
Delaware A

Hashtag #14NTCnetsec
Tags Infrastructure, IT Staff, Leadership

1:30pm EDT

Strategy is not a 4-letter word: How setting a plan for your online approach reaps rewards

#14NTCsbomb

If you want to reach and engage your audiences – you gotta drop the s-bomb with confidence. Audience targeting, surveying, and social monitoring should inform how you move forward as an org, whether it be with your site, with your social content, or with your online marketing. Don’t think like an org. Think like your constituents.
Attendees will walk away with: 1) Tips to work across departments to gain consensus; 2) Case studies of how orgs have used online strategies to their advantage; 3) An opportunity to share terrifying tales, success stories, or current conundrums and get your questions answered.

Speakers

Tulani Elisa

Social Media Manager, Threespot

I'm passionate about helping non-profits and NGOs use social media effectively. Understanding how to create meaningful relationships with fans and followers through strong content and planning is valuable to all organizations and will truly help create a lasting brand. Bio: Tulani... Read More →

Dottie Hodges

President, Hodges Consulting

A near 20-year veteran of the nonprofit technology space, Dottie Hodges formed Hodges Consulting in early 2011 to provide unique high-touch service to carefully selected nonprofit clients. Specializing in strategic leadership and analysis, user experience development, and client communications... Read More →

Amanda Thacker-Heidtke

Director of Online Operations, Trout Unlimited

Amanda Thacker-Heidtke leads the online efforts for Trout Unlimited (TU), a non-profit conservation group dedicated to conserving, protecting and restoring North America’s coldwater fisheries and their watersheds. In this role, Amanda manages the day-to-day operations, implementation... Read More →

Friday March 14, 2014 1:30pm - 3:00pm EDT
Delaware B

Hashtag #14ntcsbomb
Tags Leadership, Strategy

1:30pm EDT

Tech Talk with the IMAB: Building the Tech Foundation for Integrated Marketing and Fundraising

#14NTCIMAB

As a nonprofit leader, choosing the best mix of infrastructure and technology to support your integrated marketing, fundraising and program operations can be a big challenge. How do you balance the need to operate efficiently with tracking data points from marketing and programmatic efforts — all while effectively managing your staffing and budgetary resources? In this panel session, members of the Integrated Marketing Advisory Board (the IMAB) will discuss various perspectives and approaches to technology and systems, and how to choose the best mix to support your nonprofit’s efforts.

Attendees will learn more about topics related to: 1) Size and scope; 2) budget and staffing resources; 3) complexity and diversity of marketing efforts; 4) ability to act and utilize advanced technology.

Speakers

Katy Jordan

Director, Digital Media, CDR Fundraising Group

Christopher McKinley

Vice President of Strategy, Grizzard Communications Group

Chris McKinley is the Vice President of Strategy at Grizzard Communications Group. He has over 18 years of experience in integrated marketing and development across a variety of media. He works with clients to strategize, plan and execute programs to optimize marketing and brand performance... Read More →

Sheetal Persaud

Operations Manager, hjc

I am passionate about making the world a better place! I love working in fundraising so that I can help non-profits fulfill their vital missions. I have created digital fundraising plans for organizations such as the Canadian Cancer Society, Christian Children's Fund of Canada... Read More →

Friday March 14, 2014 1:30pm - 3:00pm EDT
Harding

Hashtag #14NTCIMAB
Tags Communications, Staffing

1:30pm EDT

Understanding & Maximizing the Lifetime Value of Your Supporters

#14NTCROI

Finding new supporters is hard, converting them into advocates & donors is challenging, and tracking the ROI on your supporter acquisition investment is extremely important. Do you know how to track, measure, and analyze the lifetime value of your supporter acquisition? And what’s your strategy for getting the most out your donors in the long term? In this session, Cardinal Path will share their donor revenue model that uses custom user segmentation, predictive modelling and statistical analysis to uncover the true lifetime value of not-for-profit supporters. Change.org will discuss some of the different strategies organizations use to keep their donors engaged over the long haul and maximize their lifetime value.

Speakers

Alan Amerault

Associate Director of Digital Marketing, Cardinal Path

Lawrence Grodeska

Director, Nonprofit Community, Change.org

Morgane Palomares

Change.org

Friday March 14, 2014 1:30pm - 3:00pm EDT
Thurgood North

Hashtag #14NTCROI
Tags Data, Fundraising, Strategy

1:30pm EDT

Go from Wing It to Win It! - Case Studies on Taking Online Communications to the Next Level

#14NTCWinIt

Join Share Our Strength, Communicate and Howe, and Kiva as they explore what it takes to go from a digital upstart to a digital leader as a nonprofit. Learn about tools that help with project management, discuss strategies for growing your base and maximizing online revenue, track milestones to focus on as you grow your organization’s digital presence, and take away practical know-how for getting the resources you need without breaking the budget. Learn what pitfalls to avoid as you go from planning to implementation, and connect with other nonprofits that are experiencing similar challenges and successes.

Speakers

James Howe

Chief Idea Guy!, Communicate & Howe!

I'm passionate about using communications to make the world better especially through: nonprofit communications strategies social media integrated marketing campaigns I'm committed to building healthy communities that benefit all.

Kate Kleinschmidt

Sr. Manager of Online Marketing, Kiva

Jason Wilson

Associate Director of Digital Communications, Share Our Strength

Friday March 14, 2014 1:30pm - 3:00pm EDT
Maryland A

Hashtag #14NTCWinIt
Tags Communications, Strategy

1:30pm EDT

SEO: Nailing the Basics and How to Build From There

#14NTCSEO

Even the most intricate and advanced SEO campaigns begin with a solid foundation, which is the focus of this discussion. The goal is to not to provide attendees with a complete understanding of SEO, but 15 things that every website should do (and can do easily) to promote online discoverability and audience expansion. Marketers, online community managers, webmasters and IT leaders are especially encouraged to attend. A FAQ and interactive question-and-answer session will be held at the end.

Attendees will learn: 1) How to solve the 3 SEO crimes that nearly every organization commits; 2) Steps required for a redesign, re-platform, or domain name change; and 3) Important social media and content marketing tactics to excel in a competitive environment.

Speakers

Andrew Garberson

SEO Lead, Lunametrics, LLC

Andrew Garberson is the SEO Department Coordinator at LunaMetrics. His inbound marketing and public relations background includes experience in entrepreneurial, nonprofit and agency environments. Andrew spends much of his free time as a pro bono communications consultant for international... Read More →

Eric Werner

Search Marketing Manager, The Home Depot

Eric Werner is an interactive marketing consultant specializing in Search Engine Marketing, Social Media, and all things web traffic. With innovative approaches, expert content marketing and blogger relations, Eric has left a trail of success stories while assisting organizations... Read More →

Friday March 14, 2014 1:30pm - 3:00pm EDT
Virginia B&C

Hashtag #14NTCSEO
Tags IT Staff, Planning, website

1:30pm EDT

Start at the Start: Using Storyboards, Wireframes, and Mood Boards

#14NTCStartAtTheStart

If you’re new to web design, you may find yourself intimidated how complex it can be creating assets for the online paradigm. We will explore how to use storyboards to plan animated functionality, how to use wireframes to create mobile-friendly designs and help guide and inform your final design, and how to use mood boards to help determine color, texture, and the overall look and feel of online communications. We’ll discuss how to properly start an online design project to help give you a launching point and to help save valuable time and resources by nailing down the basic elements of your assets before you even begin initial design comps.

Speakers

Anthony Blair-Borders

Senior Web Designer, Donordigital

I am an award-winning creative with a passion for producing clean, intuitive, and cutting edge design. I have over two decades of experience working as an art director, designer, and creative for both commercial and non-profit sectors with over half of that time devoted strictly to... Read More →

Allyson Kapin

Founding Partner, Rad Campaign

Rob Manix

Rob Manix is the Rad Campaign’s Senior Web Director. He has nearly two decades of hands-on experience in all aspects of online strategic planning and website development. Having worked as both a project manager for website agencies and an online professional with a multitude... Read More →

Jared Seltzer

Partner/CTO, Rad Campaign

Jared is the co-founder of Rad Campaign and serves as the firms Chief Information Architect and Lead Programmer. Jared's background in web development and web centric applications is extensive and includes network architecture and management, web design, web development and building... Read More →

Friday March 14, 2014 1:30pm - 3:00pm EDT
Wilson A

Hashtag #14NTCStartAtTheStart
Tags Communications, Community, Data

1:30pm EDT

The Craft: IT Consulting Best Practices

Consulting, at its best, can be transformative. But no matter how much technical expertise you have, sometimes a project can fall flat. What makes the difference? In this session, panelists representing independent consulting, a nonprofit management support organization, and an agency will share their best advice on the craft of IT consulting. Topics include techniques for scoping and proposal writing, negotiating a successful relationship with your client, troubleshooting problems like scope creep and disengagement, and ensuring your recommendations get implemented. Unlike other intro to consulting workshops, this is not about running your business, but rather about soft skills that make you more effective and improve the quality of your work. The intended audience is external consultants, but IT directors may also find this valuable in their role as an internal consultant.

Speakers

Deborah Elizabeth Finn

Senior Strategist, Tech Networks of Boston

I live to bring resources and needs together seamlessly for nonprofits and philanthropies, mostly through strategic use of information and communication technologies. I focus first of all on fulfilling your organization’s mission. Building collaborative relationships is my second... Read More →

Karen Graham

Technology Strategist, Smart Girl Consulting

Karen Graham is a nonprofit leader and technology strategist who loves helping people solve problems – from making their work easier and more enjoyable, to enabling their organization to more effectively achieve its mission. She is a frequent writer and speaker on database selection... Read More →

Cindy Leonard

Consulting Team Leader, Bayer Center for Nonprofit Management

Robert Weiner

President, Robert L. Weiner Consulting

Friday March 14, 2014 1:30pm - 3:00pm EDT
Wilson B

Tags Community, Connect, IT Staff

1:30pm EDT

Top 5 uX-Rated Secrets Revealed

#14NTCUX

Digital staff that within nonprofits that manage websites and digital campaigns, and need to make the case to higher ups for an investment in UX. This session will explore the hidden secrets of user experience strategy and design. User experience is about more than design, it incorporates both marketing and psychology. Our panel will discuss how user experience should be incorporated into all points along the engagement funnel, and how data and analytics help to understand user needs and behavior, and prove ROI.

Session attendees will leave with a changed perspective on users’ experience and design, and how understanding user behavior and needs impacts the results of your digital campaigns.

Speakers

Lisa Kaneff

Sr. Marketing Consultant, Beaconfire Consulting

Jared Schwartz

Senior Consultant, Beaconfire Consulting

Brian Verhoeven

Managing Director, User Experience, Forum One Communications

Riche Zamor

Director of Digital Strategy, 4Site Interactive Studios

Friday March 14, 2014 1:30pm - 3:00pm EDT
Madison A

Hashtag #14NTCUX
Tags Infrastructure, IT Staff, website

3:00pm EDT

Afternoon Break

Friday March 14, 2014 3:00pm - 3:30pm EDT
Various Locations

Tags Connect

3:30pm EDT

The Power of Technology and the Millennial Generation

#14NTCgenY

Watch Recording

Join our new generation experts as they explore big ideas around how to leverage, engage, and collaborate with the Millennial Generation (13-35). They will provide insight around why this group is important for organizations to understand and engage, so that they can best help further your organization's objectives. In addition to learning about how the Millennial Generation uses technology, you will walk away key strategies and practical tactics that you can use to engage them on your organization's behalf. What you'll leave with: Talk through big ideas around volunteer engagement, Strategies around strategic fundraising practices with a new generation network, Learn how to successfully experiment with technology to build your own youth/millennial network

Speakers

Todd Baylis

President, Qgiv, Inc.

Todd is President and a founder of Qgiv, a Lakeland based online giving platform which enables organizations throughout the country to quickly, securely and easily receive online, contextual and peer to peer donations, as well as to effectively accept event registrations. http://www.qgiv.com... Read More →

John Clese

Member of Chicago Leadership Council
Director of Product Marketing - Not for Profit, Avectra

jclese@avectra.com

Becky Leven

Strategic Development, Tendenci

Becky Leven works on strategic development at Tendenci, formerly Schipul, a company focused on providing Open Source CMS software for the nonprofit community. Becky is a local net2 organizer and a member of various arts organizations in the Houston community. She is a millennial... Read More →

Mike Rubio

Program Director, Zero Divide

Jason Shim

Director, Digital Strategy, Pathways to Education Canada

Caryn Stein

VP, Communications and Content, Network for Good

Friday March 14, 2014 3:30pm - 5:00pm EDT
Salon 2

Hashtag #14NTCgenY
Tags Fundraising, Online NTC, Program Staff, Strategy

3:30pm EDT

Female Technologists: Leading Technology, Leading Ourselves

#14NTCFemTech

This session will offer strategic guidance on the challenges and rewards of working as women in this sector, the skills required to survive and thrive as female professionals, and the generalized experiences shared by women nonprofit technologists as they relate to specific work experiences. We expect participation, but not a therapy session, to demonstrate how to help your career, how to help others help your career, how to help others behind you.

Attendees will learn: 1) How to position yourself as organization leaders to support women executives and managers; 2) Strategies for advancing your own careers, and learning to differentiate your own development challenges from external conditions as female technologists; 3) Leveraging your own initiative to develop role models, professional colleagues, and yes, friends!

Speakers

Rose de Fremery

lower case d

Dahna Goldstein

Director, Philanthropy Solutions, Altum

Tracy Kronzak

Co-Founder, BrightStep Partners

Friday March 14, 2014 3:30pm - 5:00pm EDT
Thurgood North

Hashtag #14NTCFemTech
Tags Connect, Leadership

3:30pm EDT

Navigating the World of Data

#14NTCdata

We will give attendees practical tools for understanding and navigating the world of data. We will present principles for understanding, visualizing, and implementing insights from data in the context of practical examples from our work.

Speakers

Jesse Littlewood

Strategist and Project Manager, EchoDitto

I’m a grassroots activist, digital strategist and online organizer. I’ve developed web, email, and social media strategies for some of the largest non-profit advocacy organizations in the U.S., including The Public Interest Network, the Sierra Club, America’s Promise Alliance... Read More →

John Mix

Director, Digital Fundraising and Marketing, International Rescue Committee

Matthew Scharpnick

Chief Strategy Officer, Elefint Designs

Matthew Scharpnick is the co-founder and chief strategy officer at Elefint Designs, a design and marketing firm that works with good causes. He founded Elefint Designs on the premise that organizations doing good for the world deserve great design. Matthew received his MBA from UC... Read More →

Randall Smith

Director, PowerLabs

Randall Smith is the founder of PowerLabs where he supports organizers to design and build people-powered campaigns.

Friday March 14, 2014 3:30pm - 5:00pm EDT
Harding

Hashtag #14NTCdata
Tags Data, Tools

3:30pm EDT

Next Generation Gift Catalogs - A Peek Inside a Few of the Most Innovative Fundraising Programs in the U.S.

Online Gift Catalog fundraising programs are driving nonprofit fundraising revenue up using innovative multi-channel programs leveraging print, web, mobile, social and other digital media along with innovative tactics from the commercial sector, especially e-commerce. Save the Children shares their program highlighting their success with digital acquisition and mobile including their mobile gift catalog. Eve Smith from Merkle shares insights on other gift catalog programs that are bringing in new donors and new revenue.

Attendees will walk away with: 1) Understanding how gift catalogs can improve your fundraising program and grow your donor base; 2) Strategies for tuning up a gift catalog program across channels; 3) Key metrics for evaluating success.

Speakers

Rick Gentry

Eve Smith

Director Digital Strategy, Merkle

Eve Smith is an experienced digital strategist and fundraiser with over 15 years of nonprofit expertise. She brings extensive knowledge and practice in the digital fundraising world including strategy, creative development, production, and analysis. Before joining Merkle, Eve was... Read More →

Friday March 14, 2014 3:30pm - 5:00pm EDT
Wilson C

Hashtag #14NTCgiftc
Tags Communications, Fundraising, website

3:30pm EDT

Salesforce 101: What it is and is it right for your organization?

#14NTCSalesforce101

Salesforce is emerging as the #1 platform for nonprofits. Learn more about this platform and why over 15,000 NPOs are using it to manage their mission. See Salesforce in action in a variety of contexts and learn the myriad ways it can be helpful to you and your work.

Attendees will 1) See a variety of Salesforce implementations and learn what kinds of nonprofits use it; 2) Learn if Salesforce is appropriate for your organization; and 3) Discover how to go about implementing Salesforce for your organization.

Speakers

Tara Guastella

Program Administrator, Hearing Health Foundation

Tara joined Hearing Health Foundation (HHF), the largest private funder of hearing research in the US, in May of 2012. In her role as Program Administrator, Tara oversees all grants management operations for two funding programs and marketing/communications. Prior to joining HHF... Read More →

Kristi Phillips

Account Manager, Education, Exponent Partners

Kristi is an Account Manager at Exponent Partners. She comes to Exponent from from Teach For All, where she served as their Director of Data Management. There, she supported 30+ international organizations with their design, configuration, and implementation of Salesforce. Before... Read More →

Karen Price

Director of Development, SCAN of Northern Virginia

I am passionate about fundraising for small non-profits working on women's and children' isses. I have a Bachelor’s Degree in Finance and Multinational Business from Florida State University, but have worked in non-profits since graduation. I joined SCAN’s staff in August after... Read More →

Gorav Seth

Senior Institution Builder, Ashoka

Friday March 14, 2014 3:30pm - 5:00pm EDT
Virginia B&C

Hashtag #14NTCSalesforce101
Tags Fundraising, Tools

3:30pm EDT

Translation and Beyond: Making your Program’s Content Friendly and Accessible to All

UPDATE, 25 FEB 2014: We are sorry to inform you that this session has been cancelled. -NTEN

Friday March 14, 2014 3:30pm - 5:00pm EDT
Wilson A

Hashtag #14NTCBeyondTranslation
Tags Data, Program Staff

3:30pm EDT

Using Drupal for Multiple Websites

#14NTCDrupal4Multisite

This session is about strategies for building multiple websites with Drupal that can be used by nonprofits to make the most of their IT and communications investments. Speakers will provide first-hand experience using these methods, including a deep dive into the development of OpenAid (openaiddistro.org), a Drupal distribution build through a USAID-funding project. This session is for nonprofit professionals tasked with creating and managing online communication assets, especially websites built with open source technologies, like Drupal.

Attendees will walk away with an understanding of: 1) The many effective ways organizations can build a family of websites using Drupal, and the pros and cons associated with each; 2) The management and maintenance capabilities and limitations of leading multi-site approaches; 3) The large and growing collection of Drupal distributions, their advantages and limitations, and strategies for effectively using them; 4) How organizations have built custom distributions to serve their own needs, and also deliver a useful starting point for others in the open-source project.

Speakers

Jon Clark

VP of Business Development, Partner, Aten Design Group

Jon was a co-founder of the company, and since 2000, he has contributed to all stages of web projects—from conception to production. He leads the company’s new business development efforts, while managing ongoing client relationships. Jon’s experience and understanding of the... Read More →

Kurt Voelker

VP, Business Strategy & Growth, Forum One

Kurt Voelker is the CTO of Forum One Communications, a web strategy and web development consultancy based in Alexandria, VA. He has 13 years of experience helping some of the worlds largest largest (and smallest!) nonprofit organizations conceive, build,

Friday March 14, 2014 3:30pm - 5:00pm EDT
Thurgood South

Tags cloud, IT Staff, website

3:30pm EDT

2014 M+R Benchmarks Study

#14NTCbench

Get ready for your annual dose of awesome: the 2014 M+R Benchmarks Study, which crunches numbers from 50 leading nonprofits to define this year's industry standards for online fundraising, advocacy, and list building. Join us for a lively discussion about how you can use this data to transform your organization's work in 2014 and beyond. Visit mrbenchmarks.com for more information.

Attendees will walk away with a guide to the key metrics compiled from over 50 nonprofits -- and the skills to establish your OWN internal benchmarks for your organization to determine what's working, what's not, and what the biggest opportunities are for your organization.

Speakers

Steve Daigneault

Sr. Vice President, M+R Strategic Services

Sarah DiJulio

Principal, M+R

Madeline Stanionis

Creative Director, M+R

Madeline Stanionis, M+R Principal and Creative Director, has been raising money and organizing for 25 years, and figuring out creative ways to do it for most of that time. She has led internet strategies, written copy, produced videos, schemed, planned, dreamed, and laughed with many... Read More →

Friday March 14, 2014 3:30pm - 5:00pm EDT
Thurgood East

Hashtag #14NTCbench
Tags Communications, Community, Strategy

3:30pm EDT

Email Matters – Two Case Studies from Acquisition to Conversion

#14NTCemail

No matter the size of your fundraising shop (small, medium, or large), email levels the playing field. Email is a single touch point in your online program, and we're going to focus on what has worked (and failed to work) to build your new supporter pipeline and boost the conversion rate for each and every fundraising email you send. This is an interactive dialogue kicking off with two case studies of email programs in action from The UN Refugee Agency Canada and Cornell Lab of Ornithology.

What participants will learn:

1) How to use inbound marketing strategies such as organic search and google grant traffic to build your list (we increased our file by 56%).

2) How to grow an integrated email program with the goal of making it the biggest slice of your direct response pie (email revenue has increased by 50% in 2014

Speakers

Nicola Leckie

Online Marketing Manager, Cornell Lab of Ornithology

Nicola Leckie is on the Online Marketing Manager at the Cornell Lab of Ornithology. Her professional passion is to drive business results by applying analytics to creative marketing initiatives. She has direct mail and CRM experience with several Fortune 500 companies in the... Read More →

Holly Wagg

Head of Donor Digital Experiences, Goodworks

Holly Wagg (CFRE) is a consultant at Good Works - a Canadian fundraising and communications agency that builds human connections between donors, causes and charities. Although she had an 8-track player in her childhood bedroom, she doesn't consciously remember a time where you... Read More →

Friday March 14, 2014 3:30pm - 5:00pm EDT
Delaware B

Hashtag #14NTCemail
Tags Communications

3:30pm EDT

Future-proofing Your Content (or, Death to the WYSIWYG Editor)

#14NTCwysiwyg

It’s become all too common a practice to create web pages by entering text, images, video, and more into a single text area, creating what’s affectionately known as a blob, that will really only work on desktop computers. In this session, we’ll cover how you can structure your content so that it can be served up on any device, wrapped in any design. We’ll explore how content chunks can be used across your web properties and discuss how this approach fits with your broader content strategy. This session is for nonprofit communications and IT staff responsible for their organizations' content.

Attendees will walk away with: 1) An understanding of why structured content is important; 2) Strategies, tactics, and tools they can use to structure content; 3) Talking points to convince the rest of their organization that structured content is a good idea.

Speakers

Brett Meyer

Director of Strategy, ThinkShout

Brett built his first website in 1996 and has been actively involved in Internet development ever since, with particular focus on project management, user experience, and analytics. A stint in the Peace Corps, working at a radio station in rural West Africa, brought him into the nonprofit... Read More →

Friday March 14, 2014 3:30pm - 5:00pm EDT
Maryland A

Hashtag #14NTCwysiwyg
Tags Communications, IT Staff, Program

3:30pm EDT

Leading Change: Your Part Matters

#14NTCLead

It has become fairly trite to say that the pace of change has never been more rapid than it is now. From trends in giving, to shifts in organization structure, to the dizzying array of tools, tactics and technologies available to help us reach our goals, to attitudes about our work and the impact we make on the world, change greets us at every corner. The great news is that with every opportunity for change comes exactly that: opportunity. But to get there, change requires a clear vision, a plan to support that vision and the willingness and ability to lead in every direction.

Attendees will learn: 1) The vision for change and the plan to get there; 2) The real-world, real-life personalities, processes, policies and politics that have the potential to derail or slow us down; and how to lead and navigate change in our increasingly complex world.

Speakers

Jeff Shuck

CEO, Plenty

I'm passionate about the courage to create a better world.

Friday March 14, 2014 3:30pm - 5:00pm EDT
Wilson B

Hashtag #14NTCLead
Tags Change Management, Planning

3:30pm EDT

Welcome to the Website Emergency Room: Find and Pinpoint Problems When Everything Falls Apart

#14NTCwebtriage

Watch Recording

You have a shiny new website that's misbehaving - your homepage isn’t rendering properly on your executive director's mobile phone and the market source data for your last big email campaign has gone missing. Your phone is ringing and you want to hide under your desk. Learn how to triage site problems, test for other issues on an ongoing basis, and get tips for avoiding disasters moving forward. Walk out with tools to make sure your next website emergency doesn't result in a trip to the real ER. Attendees will hear from a panel of Jackson River clients and the Jackson River professional services team.

Attendees will: 1) Find out what tests you should do on your site after making any big changes; 2) Learn how to triage a support issue and make sure that the right person is contacted; 3) Get concrete tips for having a stable site in the future; 4) Walk through useful tools for website debugging.

Speakers

Heidi Blobaum

Digital Product Officer, International Rescue Committee

Heidi Blobaum averts website disasters daily as Digital Product Officer at the International Rescue Committee, where she manages web product development of the Drupal- and Springboard-based rescue.org and gifts.rescue.org. Prior to the IRC, Heidi has worked in digital product... Read More →

Megan Farrington

Deputy Director, Internet Communications, Drug Policy Alliance

Julia Kulla-Mader

Project Manager, Jackson River

Jenn Olivia

Project Manager, Jackson River

Jenn brings 17 years of project management and leadership experience to her work at Jackson River, as well as a passion for technology and social justice. She has over five years of nonprofit administration experience, most recently serving as the Director of Technology and Operations... Read More →

Friday March 14, 2014 3:30pm - 5:00pm EDT
Thurgood West

Hashtag #14NTCwebtriage
Tags Infrastructure, Online NTC, website

3:30pm EDT

Better User Experiences: From Brand Strategy to Online Execution

#14NTCbrand

Brand strategy built on the values that drive your nonprofit is essential to making sure everyone on the inside is communicating effectively. But how do you translate your ideals into a powerful user experience that connects people on the outside to your cause? And what about designing technical solutions that not only power your site, but also support and strengthen your organization's culture and operations? In this panel discussion, experts from Big Duck and Matthew Schwartz Design Studio will show you how to create a connective thread, from brand strategy to online execution, by building a brand from within, and designing interactive experiences that turn users into advocates.

Speakers

Sarah Durham

Principal, Big Duck

Sarah Durham founded Big Duck in 1994 with the belief that nonprofits would benefit from the for-profit sector’s best branding and marketing strategies. Today, Big Duck is the leading communications firm in New York that works exclusively with nonprofits to help them raise money... Read More →

Niki Hammond

Technical Strategist, Project Manager, Perspective Project Management

Niki Hammond is a Technical Strategist and Project Manager with over 15 years of web application design and development experience. She’s worked in the publishing, financial services, retail, education, advocacy, and nonprofit sectors with organizations like Union Bank of Switzerland... Read More →

Joleen Ong

Marketing & Publications Director, NTEN

Joleen is a strong advocate of the nonprofit sector's role in bringing about social change, and the power of smart communications and technology to make this happen. Prior to NTEN, she served as the Communications Manager at the human rights organization Social Accountability International... Read More →

Matt Schwartz

Chief Strategist, MSDS

For 18 years, Matt has helped nonprofit and academic clients create more valuable brand experiences by applying expertise in brand strategy, design, interactive and content strategy. Matt leads plays a hands-on role in all the work MSDS produces, concentrating on brand strategy, positioning... Read More →

Farra Trompeter

Vice President, Big Duck

Friday March 14, 2014 3:30pm - 5:00pm EDT
Delaware A

Hashtag #14NTCbrand
Tags Communications, Strategy, website

3:30pm EDT

Community Organizers Connect

#14NTCcomorg

This session is a facilitated discussion for community organizers, builders, and advocates. Attend this session to meet-up with fellow community organizers and discuss the struggles, challenges, and rewards of community organizing. In this audience-focused session, we discuss many of the challenges that community organizers face, including growing your community online and offline, the logistics of hosting events, creative formats for events, and more. Come prepared to discuss your successes and struggles with organizing your group! Let's use this opportunity create community and capacity around building communities.

Takeaways: 1) Meet other community organizers; 2) Learn about innovative community organizing techniques; 3) Share ways to connect with other community organizers and organizer resources.

Speakers

Kristin Antin

New Tactics in Human Rights Online Community Builder, Center for Victims of Torture

Kristin serves as the Online Community Builder for the New Tactics in Human Rights Project at the Center for Victims of Torture. Through the project’s interactive website, she works to disseminate New Tactics material and ideas to a large audience of human rights practitioners... Read More →

Elijah van der Giessen

NetSquared Community Manager, TechSoup Global

Eli strives to be a connector - the interstitial tissue that holds the muscle of a community together. He's been a volunteer manager, an event organizer and a digital campaigner. Basically he'll take any gig that allows him to enable a group of passionate people to create things they... Read More →

Bethany Lister

Bethany is the Community Program Manager at NTEN: The Nonprofit Technology Network, a membership organization which strives to help nonprofits use technology more effectively. She has the pleasure of working with NTEN’s in-person Nonprofit Tech Clubs, online Communities of Practice... Read More →

Friday March 14, 2014 3:30pm - 5:00pm EDT
Virginia A

Hashtag #14NTCcomorg
Tags Advocacy, Community, Planning

3:30pm EDT

Requests for Proposals: Making RFPs work for Nonprofits and Vendors

#14NTCRFP

This session is for people who either purchases software and services as well as people who provide such things. RFPs are controversial, with good reason: a poorly written RFP does little to help the buyer or seller forge a successful transaction or engagement. We'll discuss what type of RFP works in what type of circumstance, and how you can use this formalized information transfer to establish good vendor/customer relationships and get what you need.

Participants will walk away with: 1) A solid understanding of what a Request For Proposal is and what it should do; 2) Good tips on when to write questionnaires, how to gauge vendor expertise, etc; 3) Guidelines on when to and when not to request fixed bids for consultant work.

Speakers

Peter Campbell

Chief Information Officer, Legal Services Corporation

Friday March 14, 2014 3:30pm - 5:00pm EDT
Maryland B&C

Hashtag #14NTCRFP
Tags IT Staff, Leadership, website

5:00pm EDT

Friday Evening Reception

Friday March 14, 2014 5:00pm - 6:00pm EDT
Marriott Foyer

Tags Connect

6:30pm EDT

Progressive Parties

The Progressive Parties are a series of smaller parties, planned by NTEN Members and conference attendees, taking place at multiple locations that are near the 14NTC venue. With the same spirit of the traditional NTC after party–and even more excitement–we’re positive that the Progressive Parties will be a highlight of this year’s conference and a topic of conversation long after the events are over. This year, there are four different Progressive Parties to choose from. Check out the map in your print program guide, stop by NTC Customer Service for a map, or check out the map on your Smartphone: http://bit.ly/14NTCprogressiveparties

Sapient
6:30pm–9:00pm · Grand Central, 2447 18th St NW
Join Sapient’s Philanthro-Patrick’s Day Party! In the spirit of philanthropy and St.Patrick’s Day, Sapient is excited to invite you to join the festivities at GrandCentral in Adams Morgan. All aboard on the party train starting from 6:30-9pm on Friday, March 14. Stop by Sapient’s booth at the Science Fair to learn something new in digital, and pick up your wristband for free drinks at our Sapient Philanthro-Patrick’s Day Party. Sapient’s nonprofit experts know that a little digital do-gooding goes a long way.

Salsa Labs
7:00 pm–9:00 pm · Club Heaven & Hell, 2327 18th St NW
Join Salsa and Rad Campaign for one helluva 80’s dance party! They are bringing together nonprofits and do-gooders for some fun at this year’s NTC Progressive Parties. There will be music, food and drinks. Did we mention fun? How could it not be at a place called “Club Heaven and Hell”? It’s just a short walk from the NTC venue. Happy Hour (and dancing) starts here.

The Chronicle of Philanthropy
7:00pm–10:00pm · Petit Plats, 2653 Connecticut Ave NW
Make this year’s NTC one to remember. Join The Chronicle of Philanthropy for a fun night out with drinks, appetizers, and conversation, where you can meet their Editor, Stacy Palmer, and mingle with fellow nonprofit professionals. Open bar is from 7:00pm–10pm across the street at Petit Plats.

Network for Good
9:00pm–11:00pm · Living Social, 918 F St NW, 6th Floor
This year, Network for Good celebrates $1 billion in donations processed since their founding in 2001! Wrap up the conference with them at one of the top party venues in Washington, DC for food, drinks, and kickin’ it with your nonprofit peers. Let them show you how to put the fun in fundraising! Network for Good is thrilled to have such amazing organizations in their city and looks forward to hosting you at their #14NTC Progressive Party for Good.

Friday March 14, 2014 6:30pm - 11:59pm EDT
Various Locations

Tags Connect

7:00am EDT

Friends of Bill W.

Connect with fellow NTENners who are friends with Bill W.

Saturday March 15, 2014 7:00am - 8:00am EDT
8210

General, Breakout

Tags Community, Connect, Network

7:00am EDT

Coffee and Breakfast

Saturday March 15, 2014 7:00am - 8:30am EDT
Marriott Foyer

Tags Connect

7:00am EDT

Registration

Saturday March 15, 2014 7:00am - 12:00pm EDT
NTC Built in Reg Desk

8:00am EDT

Attendee Lounges

DonorPerfect Fundraising Software (Room: Jefferson)
Phase2 (Room: Jackson)
TechSoup Global (Room: Johnson)

TechSoup Global lounge activities
8am-10am - IT Office Hours: Get Office365 and Expert Technology Advice
10am-11am - New LightCMS and TribeHR NetSuite Donations at TechSoup: Find out how to get a discounted content management system, online store, HRIS, recruiting or performance management software
11am-12pm - Mobile Impact Forum: Come hear how BetterWorld Wireless will serve nonprofits & transform the mobile industry
12pm-1:30pm - IT Office Hours: Get Office365 and Expert Technology Advice

Phase 2: The Open Atrium Collaboration Lounge
The collaboration lounge is all about just that, collaboration for nonprofits! Come learn how Open Atrium, the powerful and flexible open source collaboration software can help make collaboration easier and more effective for board meetings, volunteer management, events, and even community engagement!

Come to the collaboration lounge for: Open Atrium demos; collaboration resources tailored to your organization; expert advice on how to organize your teams, knowledge and assets to improve your organizations collaboration efforts; discuss collaboration challenges and needs with representatives from similar organizations; and grab some sweet Open Atrium swag!

DonorPerfect Fundraising Software Lounge

Stop by and learn the benefits of having all your constituent data organized into one unified and easy to use donor database.

Learn more about how nonprofits can use donor management & fundraising software
Talk to other attendees about their experience with fundraising software and get answers to your questions
Speak with our expert to see how software can help your nonprofit get organized
Learn how to use one database as a platform to integrate a complete fundraising solution

Saturday March 15, 2014 8:00am - 5:30pm EDT
Jefferson, Johnson & Jackson

Tags Connect

8:30am EDT

Day 3 Plenary: The Future of Technology

#14NTC

Watch Recording

Saturday Award
Before today's plenary, we will announce the winner of the Tides Foundation 2014 Antonio Pizzigati Prize for Software in the Public Interest. The Pizzigati Prize recognizes one individual who has created or led an effort to create an open source software product of significant value to the nonprofit sector and movements for social change.

Saturday Plenary
Watching the signs. Join Willa Seldon, leading nonprofit expert and Partner at the Bridgespan Group, for a look at the big trends in nonprofits and philanthropy, and what that could mean for nonprofit technology.

Speakers

Willa Seldon

Partner, The Bridgespan Group

Saturday March 15, 2014 8:30am - 10:00am EDT
Salon 1

Plenary, Plenary

Hashtag #14NTC
Tags Connect, Online NTC

10:00am EDT

Morning Break

Saturday March 15, 2014 10:00am - 10:30am EDT
Various Locations

Tags Connect

10:30am EDT

Mark Your Calendars: How to Create Holiday Fundraising Digital Campaigns ... Not Just at Year-End

#14NTCholiday

Is your organization maximizing the potential of the seasons and other holidays throughout the year? Beyond year-end giving, what about #GivingTuesday, summer campaigns, veteran's day, Valentine's Day, Earth Day or even World Toilet Day. This session will not only get your organization thinking about how to establish new giving campaigns, but also how to implement these campaigns using innovative digital strategies like lightbox placement, strategic email conversion series and social media strategies. We'll share examples of winning campaigns and plenty of tips to implement right away.

Speakers

Kerri Karvetski

Company K Media

Hello NTEN colleague. I am a marketing communications consultant and owner of Company K Media, specializing in nonprofits, small businesses and government agencies. My services include: email and website copy writing; social media training and consulting; email marketing and list... Read More →

Sue Anne Reed

Project/Production Manager, The Engage Group

Matt Seney

Director of Digital Services, The Lukens Company

Saturday March 15, 2014 10:30am - 12:00pm EDT
Madison B

Hashtag #14NTCholiday
Tags Communications, Fundraising

10:30am EDT

Unconference: An Open Space for You to Shape

An unconference is a participant-driven meeting. There's no one in charge here, no lecture or slide deck. This is a big open space where you can break off into small groups and discuss whatever's on your mind.

Some "rules" typically laid out at an unconference include: (1) The people who come are the best people who could have come. (2) Whatever happens is the only thing that could have happened. (3) It starts when it starts. (4) It's over when it's over. (5) The Law of Two Feet: If you're not learning from or contributing to a conversation, it's up to you to walk away and find one where you can contribute or learn.

If your brain is overloaded after the past few days, or if you've realized you still haven't learned that one key thing you hoped to learn, stop by this open space anytime from 10:30-noon and see if there are others who want to reflect with you, teach you, or learn from you. Learn more about unconferences/open spaces at wikipedia.org/wiki/Unconference.

Saturday March 15, 2014 10:30am - 12:00pm EDT
McKinley

Hashtag #14NTCunconf
Tags Connect, Network

10:30am EDT

Agile for Organization Management - it's not just for software anymore

#14NTCAgile

In this interactive session experience first hand how to STOP endlessly planning and START innovating so that you can create change now, even when you can't see all the way to your final destination. Learn to: Use experimentation and the scientific method to validate new ideas quickly. Iteratively build an atmosphere of self-examination. Focus on the right priorities at the right time. Collaborate with stakeholders and think from their point of view. Uncover frequently occurring impediments and frustrations - and address the systemic issues causing them. Get practical tips for applying Agile and Lean principles. Learn faster, accomplish more, and realize your mission in exciting new ways!

Speakers

Colette Alexander

Engineering Manager, IBM Cloud, IBM

cello, wine, beer, food

Sadie Honey

VP, Operations & Agility, CivicActions

Elisa Miller-Out

CEO, Singlebrook Technology, Inc.

Elisa Miller-Out is CEO of Singlebrook, a web and mobile software company based in Ithaca, NY. Singlebrook is a certified B Corp with a strong emphasis on social and environmental responsibility and a mission of Tech for Change. Clients include the Environmental Defense Fund, Peeled... Read More →

Marah Rosenberg

Project Manager, MarahRosenberg.com

Marah Rosenberg is an experienced project manager and has an extensive track record standing up PMOs to implement new technology solutions. She has also led significant change management and process engineering initiatives.

Saturday March 15, 2014 10:30am - 12:00pm EDT
Virginia A

Hashtag #14NTCAgile
Tags Infrastructure, Leadership, Organizational Culture

10:30am EDT

Balancing Project Management and Business Process for Long Term Success

#14NTCPMO

Watch Recording

Project and Business Process Management are critical elements in the long term success of your technology and should not be reserved for large projects. A Project Management Office (PMO) and a Business Process Management (BPM) Strategy on an ongoing basis will reduce risk, improve effectiveness, spur innovation and improve technology alignment. In this session, we will walk through practical and achievable strategies to implement PMO and BPM in your organization.

After this session, attendees will learn: 1) the importance of PMO and BPM; 2) clear and achievable steps to implement with available resources; 3) methods to drive organization support and adoption of PMO and BPM.

Speakers

Betsy Ensley

Director of Professional Services, ThinkShout, Inc.

Steve Heye

Principal Solutions Consultant, NetSuite(Oracle)

Saturday March 15, 2014 10:30am - 12:00pm EDT
Thurgood West

Hashtag #14NTCPMO
Tags Infrastructure, IT Staff, Online NTC

10:30am EDT

Future-Proof Content Strategy for a Multi-Channel, Multi-Device World

#14NTCfocus

The ever-evolving, ever-increasing number of devices means people have so many ways to view content, no one can possibly prepare for each device. Instead we must focus on creating device-independent content that meets the needs of both the audience and the organization. This strategy results in future-proof content, allowing your audiences to connect with your organization in contextually sensitive ways.

Speakers

Nam-ho Park

Managing Director, West Coast, Forum One

Bridging of divides -- East and West, technology and users, nonprofit causes and for-profit enterprises, virtual and physical -- is what keeps Nam-ho constantly exploring. He has worked in Washington DC, Korea, Vietnam, and currently Seattle. Nam-ho has a passion for connecting nonprofits... Read More →

Marcy Rye

Principal, Wire Media

Marcy Rye is the founder of Wire Media. She provides creative and technical strategies that support specific business objectives for her clients. She is active in the nonprofit community, serving as board chair for Big Up Kidz, hosting monthly events that bring nonprofit and business... Read More →

Saturday March 15, 2014 10:30am - 12:00pm EDT
Maryland A

Hashtag #14NTCfocus
Tags Communications

10:30am EDT

Share, Use, Remix: An Introduction to Creative Commons

#14NTCCC

Creative Commons is a powerful resource for nonprofits, as it provides free access to creative and informational content, and a simple solution for anyone looking to widely distribute educational and creative works. This talk will introduce the basics of copyright law and the legal underpinnings of Creative Commons. Through case studies, we’ll explore how you can use Creative Commons to engage with your community and to disseminate videos, images, and publications in a way that raises your organization’s public profile.

You will learn about the various Creative Commons licenses, how to search for works by a particular license, how to distribute a work under a Creative Commons license, and why you should be cautious when using works licensed with a non-commercial restriction, even at a nonprofit.

Speakers

Carly Leinheiser

Associate, Perlman & Perlman

Saturday March 15, 2014 10:30am - 12:00pm EDT
Wilson C

Hashtag #14NTCCC
Tags Policy, social media, Strategy

10:30am EDT

Shelving Legacy, Sparking Innovation. Building Effective Technology for Philanthropy.

#14NTCgive

This session offers leaders, managers and program officers engaged in philanthropic initiatives a rare chance to hear and discuss these issues with other colleagues, facilitated by a experience panel from the philanthropy, nonprofit and technology sectors.

Attendees will learn: 1) Strategic approaches to adopting new systems and technology to support long range philanthropic goals 2) Real world experience from leaders in philanthropy, nonprofits and technology on successfully integrating technology within giving programs 3) Practical tips and resources for making smart and sustainable technology decisions.

Speakers

Jereme Bivins

Digital Media Manager, The Rockefeller Foundation

Catherine Eusebio

Communications & Membership Associate, AAPIP

David Krumlauf

Chief Technologist, Pierce Family Charitable Foundation

Pierce Family Charitable Foundation IT person. Foundation Fan Page http://is.gd/mUb6

Eric Leland

Principal, FivePaths

Eric Leland has spent the last 15 years working with progressive organizations tackling online and offline technology challenges both on staff and as a consultant. As a founding partner of FivePaths (fivepaths.com), Eric focuses on strategic technology planning, website and database... Read More →

Maureen O'Brien

Marketing Manager, The Philanthropic Initiative

Maureen O’Brien is Marketing Manager at The Philanthropic Initiative (TPI), a nonprofit consulting firm that helps corporations, foundations and families maximize the impact of their giving. She is responsible for TPI's marketing and communications and also assists with business... Read More →

Laura Quinn

Idealware, Director of Partnerships and Knowledge

Saturday March 15, 2014 10:30am - 12:00pm EDT
Wilson A

Hashtag #14NTCgive
Tags IT Staffing, Leadership

10:30am EDT

Social Media and Online Community: Learn the Keys to Event Fundraising Success

#14NTCevent

Come discuss leveraging social media and online community tools to improve fundraising efforts before, during and after an event. We will discuss strategies for promoting your event, acquiring new participants, and improving the performance of your existing participants in a measurable way. We will share case studies including how The American Cancer Society's Relay For Life (the world's largest fundraising event series) uses their online tool Relay Nation to successfully connect event participants, team captains, event leaders, and volunteers in a way that increases their fundraising performance.

Attendees will walk away with: 1) Strategies for leveraging events for fundraising and practical examples of those strategies; 2) Strategic planning checklists for event planning; 3) Tactics for connecting with event participants, building loyalty, and promoting the sharing of best practices.

Speakers

Ann Olivo

Programming Manager, Tendenci

Ann Marie Olivo is programming manager of Tendenci (formerly Schipul) an Open Source software platform for NonProfits, Membership Associations, and Arts Organizations. Ann has a PhD in linguistics from Rice University. She has been a lecturer and field researcher in higher... Read More →

Michael Wilson

CEO, Small World Labs

Hi, I'm the founder and CEO of Small World Labs. Small World Labs Community is an online community platform that provides nonprofits with tools to engage and collaborate with their supporters in new ways. Small World Labs Community powers the fundraising community for American... Read More →

Saturday March 15, 2014 10:30am - 12:00pm EDT
Madison A

Hashtag #14NTCevent
Tags Communications, Community, social media

10:30am EDT

The Future is Now: Tomorrow's Fundraising Models Starting Today

#14NTCfuture

Online fundraising has changed tremendously over the past decade. The importance of social, mobile, and crowdfunding mean that what worked before might not work in the future. This session will focus on today's proven best practices and emerging online giving opportunities. We'll be showing real examples from real nonprofit organizations leveraging the real next generation of online fundraising options.

Speakers

Sarah Janczak

Social Analytics & Customer Impact, PwC

Miriam Kagan

Senior Fundraising Principal, Kimbia

As senior principal at Kimbia, Miriam works with clients to drive superior program and fundraising results and embed best practices into all program aspects. Her passion is helping clients use data-driven insight to inform decision-making. With over a decade in strategy roles... Read More →

Steve MacLaughlin

Director, Analytics, Blackbaud

Steve MacLaughlin is a Director of Analytics at Blackbaud where they leverage the company’s unique data assets to accelerate positive results for the nonprofit sector. Steve has spent more than 15 years building successful online initiatives with a broad range of companies, government... Read More →

David J Neff

Digital Strategy Consultant, PwC

Simply put, David helps people for a living. As an author, speaker, strategy consultant, digital marketer, content strategist, fundraising and nonprofit expert, David has been living in the Fortune 500 and nonprofit world for over thirteen years. He currently works as a Digital... Read More →

Saturday March 15, 2014 10:30am - 12:00pm EDT
Thurgood East

Hashtag #14NTCfuture
Tags Data, Fundraising

10:30am EDT

The Work behind the Marketing Work: Productivity, self-awareness, and healthy work habits

#14NTCMARK

Do you love mapping out new initiatives but struggle to get projects off the ground? Or maybe you jump into the next marketing push before finishing your last? Or perhaps you get a lot done every day but struggle to move bigger picture projects forward? Join us to talk productivity, planning, and getting great ideas out of your head and into action. Inspired by Todd Henry’s book Die Empty, this open discussion will give attendees a chance to join with peers and share strategies for staying focused, productive, and happy on the job. This session is for marketing and communications professionals in nonprofits or those who work with them.

Attendees will learn: 1) How other people manage marketing agendas and projects to maximize their value. 2) How to assess your own strengths and leverage them to do your job better. 3) You’ll engage with peers, hearing their stories and gathering ideas you can take back to your office.

Speakers

Stephanie Bowen

Communications & Marketing Specialist, Self-Employed

A former broadcast journalist turned nonprofit communications and marketing pro, I'm passionate about telling great stories to help further a cause. Some of the great organizations I've worked with include: International Medical Corps, the Elizabeth Glaser Pediatric AIDS Foundation... Read More →

Sarah Durham

Principal, Big Duck

Nancy Schwartz

Nonprofit Marketing Coach & Problem Solver, Getting Attention.org

With contagious passion and refreshing practicality, Nancy Schwartz shares her deep experience and insights to help nonprofits solve their marketing challenges to connect with their people and inspire them—donors, volunteers, and other key supporters— to action. A renowned consultant... Read More →

Saturday March 15, 2014 10:30am - 12:00pm EDT
Thurgood North

Hashtag #14NTCMARK
Tags Communications, Organizational Culture

10:30am EDT

Community Engagement Reinvented: Online Fundraising and Engagement Strategies for the Modern Nonprofit

#14NTCCMNTY

The way organizations fundraise and engage their supporters has changed, and failure to adapt will have long-term consequences for the success of the mission. In this session, we'll explore strategies that successful, cutting-edge, organizations are using to engage supporters more powerfully and efficiently than ever before, and generating the revenue today that will sustain their work long into the future.

Participants will walk away with new ideas and tangible actions they can take to grow online support communities that are active, engaged, and provide long-term value for the organization.

Speakers

Michele L Larimer

Planning & Implementation, Benevolent

Christian Pielow

Sr Online Marketing & Technology Officer, Action Against Hunger

Matt Scott

Online Donations & Donor Engagement Coordinator, Team Rubicon

Matt Scott studied business management at Loyola Marymount University. With a background in implementing large-scale technology solutions, he joined Team Rubicon with a keen understanding of the intersection between technology and human behavior. Matt redefines donor engagement for... Read More →

Mike Spear

Director of Business Development, Classy.org

Professionally Classy. Just ask...

Saturday March 15, 2014 10:30am - 12:00pm EDT
Delaware A

Hashtag #14NTCCMNTY
Tags Community, Fundraising, social media

10:30am EDT

Content Marketing LIVE! Curated Crowd-sourced Coverage in Real Time

UPDATE: This session has been cancelled as of 3/7/2014. We apologize for the inconvenience.

Saturday March 15, 2014 10:30am - 12:00pm EDT
Harding

Hashtag #14NTCLive
Tags Communications, Fundraising, Leadership

10:30am EDT

Leveraging the Cloud to Scale

#14NTCcloud

This session is for any nonprofit professional who knows that there is a better and more efficient way to grow their organization but who is stymied by how to make it happen. What is this session about? The demands on today's nonprofits are straining already tight resources. This presentation will educate attendees on the impact of the missed opportunities and true cost of continuing to operate with poor long-term strategies, questionable data and no transparency. Through five simple action items, attendees will learn how to improve operational efficiencies and how those improvements will ultimately enable an organization to have a bigger impact.

Speakers

Matt Eshleman

Chief Technology Officer, Community IT Innovators

Lomesh Shah

Founder, NonProfitEasy

With a passion for innovation, combined with more than 20 years of international corporate experience and business management expertise, my days most often revolve around business strategy and trend analysis. I am a strong, one might even say rabid, advocate of the power of technology... Read More →

Saturday March 15, 2014 10:30am - 12:00pm EDT
Thurgood South

Hashtag #14NTCcloud
Tags cloud, Infrastructure, IT Staff

10:30am EDT

Love at first hire – finding the perfect match for your next technology project.

#14NTCMatch

Updated description as of March 13:

Wishing they had you at hello? It may appear that all the good ones have already been snatched up but they are out there. You just need to make sure you are looking for the right one. During this session we will discuss two different resource options - hiring employees and contracting consultants. You will learn which option you should pursue, where the talent is located, and how to analyze if they are a match. We will also discuss why your role is critical to the success of the process and what you can be doing now before you even start your search. This session is for nonprofit professionals who are in charge of finding and hiring talent in the technology field.

Attendees will walk away with: 1) Clear understanding of pros and cons of each resource option; 2) Steps your organization should take in order for the process to be a success; 3) Tools to locate and evaluate each resource option; 4) Steps you can take to secure great talent and build a lasting relationship.

Speakers

Grant Howe

VP of R&D, Abila

Grant Howe brings more than 16 years of experience to his role as VP of research & development for Sage North America's Nonprofit Solutions business, based in Austin, Texas. Sage currently helps more than 32,000 unique not-for-profit organizations in the U.S. and Canada increase efficiency... Read More →

Lynn Winter

Director of Projects, Gorton Studios

Lynn Winter is the Director of Projects at Gorton Studios, where she works closely with each client to ensure that each project goes off without a hitch. She works with the client right from the start to help define the project scope, budget, and timeline. From there, she guides... Read More →

Saturday March 15, 2014 10:30am - 12:00pm EDT
Delaware B

Hashtag #14NTCMatch
Tags Organizational Culture, Staffing

10:30am EDT

Office 365 for Nonprofits: You've signed up, now what?

#14NTCO365

So you've already signed up for Office 365 for Nonprofits. Now what? How are you going to deploy or migrate, drive adoption across your organization, and provide the necessary training and support? We're here to help. Hear from nonprofits on they did it and learn how to develop your plan, avoid gotchas, and leverage best practices that will get your organization up and running quickly.

Speakers

James Rooney

Saturday March 15, 2014 10:30am - 12:00pm EDT
Virginia B&C

Hashtag #14NTCO365
Tags Change Management, Infrastructure

10:30am EDT

Progressive Enchantment: Crafting a Responsive Design

#14NTCThink

What happens when you put a user experience specialist, a designer and a developer from different companies together and ask them to create a panel discussion about responsive design? First they get creative, then they get crafty and the next thing you know, NTEN.org has a new responsive homepage. Join us as we discuss our efforts, methodologies, and tools used, in addition to conveying the types of internal conversations necessary during a project that spans multiple departments and skill sets. The session will be useful for any nonprofit professional thinking about, involved with, or managing a responsive website. It will not be an overly technical discussion but we are sure it will appeal to professionals within a range of positions, from EDs to marketing to IT.

Speakers

Daniel Ferro

Senior Interactive Designer, Forum One

The Afro-Brazilian martial art of capoeira requires skill, dexterity, and creativity--which are also all in a day’s work for a senior interactive designer. Daniel happens to excel at both.At Forum One, Daniel creates high-level interaction, navigation, and organization for Forum One clients’ websites and mobile apps. He has more than 10 years of experience as a UI designer. He previously worked at OST, Inc. on many internal web-based applications for varied federal agencies. Dani... Read More →

Sean Powell

Online Fundraising, The Engage Group

Karin Tracy

Saturday March 15, 2014 10:30am - 12:00pm EDT
Wilson B

Hashtag #14NTCThink
Tags Mobile, website

12:00pm EDT

NTEN Awards Ceremony

Watch Recording

Saturday March 15, 2014 12:00pm - 12:30pm EDT
Salon 1

Tags Connect, Online NTC

12:30pm EDT

Lunch Break

Saturday March 15, 2014 12:30pm - 1:30pm EDT
Salon 1

1:30pm EDT

The Power of Technology in Advocacy and Organizing

#14NTCadvo

Watch Recording

What is the collective opportunity for nonprofits around advocacy and organizing? Join our experts to explore underlying assumptions around this topic, think more about big ideas around community action, technology tools, and identify strategies to lift the sector up in conversation, raise engagement, and organizing for action.

Speakers

Ivan Boothe

Creative Director, Rootwork.org

Stephanie Downs

Founder & Chief Volunteer, Voolla

Stephanie Downs is an entrepreneur offering a broad range of strategic and tactical experience, including extensive work in marketing and non-profit development. In 1999, she founded MarKomm Consulting as a full service marketing consulting firm, which quickly evolved into a focus... Read More →

Marc Maxson

Innovation Consultant, GlobalGiving

Marc Maxson is a PhD neuroscientist who coordinates the GlobalGiving Storytelling project and conducts research to make GlobalGiving's network of organizations more effective. As one of the few who bridge science and international development, Marc Maxson brings a different perspective... Read More →

Paul Rolfe

Founder, CapitolBuddy

I was a fundraising and communications specialist for a clean energy non-profit in Missouri for three years. I got to experience the entire eco system that comes with a small non-profit and learned about the difficulties of non-profit advocacy on a small budget. In the spring of 2013... Read More →

Karen Suhaka

Founder, LegiNation, Inc.

Karen founded LegiNation, Inc. and www.BillTrack50.com to make it easier to stay informed about state legislation, and to share that information with others. The more smart, motivated people that participate in the legislative process, the better the results will be for everyone... Read More →

Bridget Marie Todd

Digital Training Manager, New Organizing Institute

Bridget Todd is the digital training manager for the New Organizing Institute. She has a passion for engaging communities of color. Before coming to NOI, she taught full-time at Howard University where she developed a curriculum that integrates new media and digital platforms... Read More →

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Salon 2

Hashtag #14NTCadvo
Tags Advocacy, Online NTC, Strategy

1:30pm EDT

Activating Your Org’s Social Network for Fun, Celebrity, and Self-Organizing

#14NTsocialfun

It is clear that today’s social platforms offer significant opportunities to directly empower supporters, as well as the likeminded people in their social networks. As these platforms continue to gain popularity, how are NGO’s able to break through the noise? Using case studies, this session explores social lift for nonprofits using new social data tools and practices.

Attendees will walk away with: 1) Case studies of NGOs using innovative social media tactics for engagement and fundraising; 2) Specific recommendations for leveraging celebrities in social media campaigns; 3) Tools for identifying the VIPs in your org’s social network and engaging them in support of your cause. *Special bonus: free social match of top 1,000 donors or activists.

Speakers

Kevin Lee

We-Care.com Founder, We-Care.com

Rosalyn Lemieux

partner, Fission Strategy

Nick Magel

Campaign Manager, Causes.com

Nick Magel is Campaigns Manager at Causes.com where he heads up the group's work with activists and nonprofits working on environmental, animal, and food safety issues. Before to coming to Causes Nick was International Campaigns Coordinator at Earthworks where he worked to reform... Read More →

Sarah Robie

Online Marketing Specialist, World Wildlife Fund

Inspiring people to protect our planet and the wildlife that we share it with.

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Madison A

Hashtag #14NTsocialfun
Tags Communications, Fundraising, website

1:30pm EDT

e-Strategy for Your Nonprofit (Cast Your NET, Catch More Fish: Effective Internet Strategy For Your Nonprofit)

#14NTCstrat

This workshop shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your website and social media. We'll give specific suggestions on how you can improve your website/social media so they will offer lots for your website visitors to SEE and lots for them to DO.

Takeaways: 1) learn the 7 key goals of an effective website and and social media; 2) Recognize how to create and implement a powerful Internet strategy; 3) Understand best practices and case studies.

Speakers

Allan Pressel

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Thurgood North

Hashtag #14NTCStrat
Tags social media, website

1:30pm EDT

Emerging trends in Annual Reports: Innovation in Data, Design, and Communicating Impact

#14NTCANRPT

Nonprofits that can effectively share the impact made by supporter donations are well-positioned to attract new and ongoing support. Learn how you can create compelling annual report content through embracing a measurement culture, convey your impact in a compelling way by integrating interview-style videos in your annual report, and share your annual report inexpensively using interactive PDFs and the WordPress platform. This session is for nonprofit professionals that are interested in strategies that connect them with their supporters using an annual report.

Attendees will learn: 1) a strategic process nonprofits can follow to effectively measure and communicate impact in their annual report; 2) A strategic process to create powerful, interview-style videos to include with your annual report; 3) a technical overview of how to use Adobe Acrobat software to create interactive PDFs with links to videos, and how to use a WordPress template to create responsive online annual reports that are easy to read and share.

Speakers

Heather Miller Cox

Design Strategist, MillerCox Design

Heather is a partner at MillerCox Design, a publication design firm in Silver Spring MD. MillerCox believes that... • organizations working for social change are a catalyst for positive change in the world. • how nonprofit organizations communicate to their constituencies... Read More →

Sheri Chaney Jones

President, Measurement Resources Company

For over 16 years, Sheri Chaney Jones has improved government agencies, nonprofits, and small businesses using performance management, evaluation, and organizational behavior best practices. Her experience and expertise has transformed measurement cultures and as a result, saved... Read More →

Yasmin Nguyen

Founder/CEO, Vibrance Global

Yasmin Nguyen is a speaker, philanthropist, social innovator, and storytelling strategist helping business and nonprofits emotionally connect with their audiences through stories, videos, and marketing partnerships to generate sales and raise money. As the founder of Vibrance... Read More →

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Harding

Hashtag #14NTCANRPT
Tags Communications, Fundraising, Leadership

1:30pm EDT

Gather Around the Fire: Why Storytelling Matters

#14NTCstory

This session is for nonprofit professionals who want to tell compelling stories to gain awareness, and most importantly, fundraising dollars. During the session, attendees will: 1) Go through the elements of a story; 2) How to find and construct your story; 3) Give you the tools to explain the importance of storytelling to skeptics (you know who they are); 4) Show some great nonprofit storytelling examples; 5) Talk technology to bring your story to life.

Speakers

Brian Crawford

Creative Director, BC/DC Ideas

Heather Yandow

Nonprofit Consultant, Third Space Studio

Heather Yandow inspires nonprofit leaders to be more strategic and thoughtful in their action. Heather brings more than a decade of experience as a fundraiser, facilitator, outreach coordinator, and project manager to Third Space Studio and our clients. Prior to joining Third Space... Read More →

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Virginia B&C

Hashtag #14NTCstory
Tags Communications

1:30pm EDT

Make it Mobile!

#14NTCmobL

Want your message to reach people on the go? This panel discussion will give you the low-down on the pros and cons of mobile apps vs. responsive design, and walk you through the process of ensuring that your website is mobile-device friendly. Whether you're launching a new project or trying to retrofit an existing site, you'll come away from this session with a clearer picture of the path ahead.

Speakers

Tim Arnold

Front End Developer, Beaconfire

A Functional Consultant at Beaconfire Consulting in Arlington, Virginia, Tim brings over a decade of experience to bear in helping nonprofits design and build Web sites that meet strict standards for usability, accessibility, and browser support. He has honed his skills consulting... Read More →

Niki Hammond

Technical Strategist, Project Manager, Perspective Project Management

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Wilson A

Hashtag #14NTCmobL
Tags Communications, Mobile, website

1:30pm EDT

Management Issues : A workshop in the trenches

#14NTCLeadMe

This session is for nonprofit professionals in management or leadership roles who regularly manage employees or volunteers. This session is workshop where groups will select difficult people or organizational issues, work together on a strategy for addressing them, and present to the rest of the group to solicit feedback.

Attendees will walk away with: 1) Plans for dealing with several difficult leadership issues; 2) Real world examples and experiences managing difficult situations; 3) Group critique of action plans to address specific leadership issues.

Speakers

Grant Howe

VP of R&D, Abila

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Delaware B

Hashtag #14NTCLeadMe
Tags Leadership, Organizational Culture

1:30pm EDT

Social Media Superpower: Tapping Creativity to Mobilize your Community

#14NTCsuper

In this session, we will examine how organizations are leveraging their creative superpowers, measuring results, and learning from experience to win - from day-to-day engagement to major campaigns for fundraising and advocacy. How do you succeed in this changing ecosystem? What does your community expect? What separates the heroes from the zeroes? It comes down to creativity and managing your community channels.

Attendees will walk away with: 1) insight into how fostering and encouraging creativity can grow your community; 2) creative strategies for using different communications channels to inspire action; 3) strategies for measuring results on multiple channels and optimizing from what works; 4) examples of what early adopter nonprofits are doing and achieving.

Speakers

Hilary Doe

Director of Business Development, NationBuilder

Hilary Doe is a nonprofit leader, committed to civic engagement and leadership development. She is currently the Director of Business Development at NationBuilder focusing on the nonprofit and foundation sectors. Prior to joining NationBuilder, Hilary served as the Senior Advisor... Read More →

Avi Kaplan

Director of Online Strategy, Rad Campaign

Avi advises nonprofits on social media best practices and how to maximize their return on impact. At Rad Campaign Avi works with clients such as the Sunlight Foundation, American Rivers, Hillel International, and more. Before joining Rad Campaign he was the Director of Online Community... Read More →

Michael Wilson

CEO, Small World Labs

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Virginia A

Hashtag #14NTCsuper
Tags Communications, Community, social media

1:30pm EDT

Tech Planning Smack Down! Tactical Vs. Strategic Vs. Missional

#14NTCsmack

Forget everything you know about Strategic Technology Planning. This session will open your eyes and mind to a new way of thinking about your technology planning. We will use real examples to walk you through the steps of creating the right technology plan for your organization. We will explore three different flavors of technology plans, Tactical, Strategic and Missional.

Attendees will walk away with: 1) Understanding the flavors of technology plans: Tactical, Strategic, Missional; 2) Clear and achievable steps to implement with available resources; 3) Creative ways to involve your full organization and build innovation into your technology plans; 4) Methods to redirect the focus of your technology plans where it is needed most.

Speakers

Lindsay Bealko

Principal & Founder, Toolkit Consulting

Lindsay started Toolkit Consulting in 2007 to help foundations, nonprofits, and corporate citizenship programs design engaging learning and events, creative communications, and powerful programs. She has helped clients like Idealist, TechSoup Global, the Bill & Melinda Gates Foundation... Read More →

Steve Heye

Principal Solutions Consultant, NetSuite(Oracle)

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Maryland A

Hashtag #14NTCsmack
Tags IT Staff, Leadership, Strategy

1:30pm EDT

The Canadian Connection: What you can learn about fundraising from people who wear toques

#14NTCanCon

Meet three fabulous fundraising Canucks who will walk you through a series of case studies in raising money online - north of the 49th parallel. Using a selection of campaigns undertaken in our respective organizations, mostly small and medium sized shops, we're going to explore diverse programmatic uses of technology. This session is all about how to use a small budget to make a big impact. What works north of the border, may just work south of it, eh?

Speakers

Heather Jewell

Database Coordinator, Rotman School of Management

I'm a new member on the Advancement team at Rotman School of Management at U of T. I love communicating data in simple, audience-appropriate ways and creating tools for recurring analysis. Previously, I worked in data analytics/management, fundraising, and communications at Evergreen... Read More →

Jason Shim

Director, Digital Strategy, Pathways to Education Canada

Holly Wagg

Head of Donor Digital Experiences, Goodworks

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Wilson C

Hashtag #14NTCanCon
Tags Connect

1:30pm EDT

A WordPress Meetup

#14NTCwp

The second annual NTC meetup for WordPress developers! Come network, learn and share your best WP ideas and strategies in a relaxed, gently facilitated and fun session! All skill levels are welcome.

Speakers

Cindy Leonard

Consulting Team Leader, Bayer Center for Nonprofit Management

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Maryland B&C

Hashtag #14NTCwp
Tags Connect

1:30pm EDT

Choosing the right partner for your next website or CRM project: Holding hands before you get married

#14NTCpartner

This session is for people responsible for website & CRM buying process and decisions. By bringing together the buyers and sellers, the people from both sides of the fence, we will have a generative dialog about what works best.

After the session, attendees will learn: 1) how to choose the partner that is the best fit for your website or CRM project; 2) how to design your selection process; 3) tips for making your case internally.

Speakers

Paula Jones

Director of Technology, N.C. Center for Nonprofits

Eric Magnuson

Technical Sales Manager, Exponent Partners

With over 14 years in nonprofit technology consulting, Eric has done everything from website development to c-suite business model consulting. With Exponent Partners he draws on his diverse experience to help organizations identify the right technology solutions. At his previous company... Read More →

David Minton

Managing Partner, DesignHammer

David Minton is a founding partner of DesignHammer, a full-service boutique web design and development agency based in Durham, North Carolina. He has served as Managing Partner since the company's founding in 2001, primarily leading the firm's business development efforts. Prior to... Read More →

Marcy Rye

Principal, Wire Media

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Thurgood East

Hashtag #14NTCpartner
Tags Communications, IT Staff, website

1:30pm EDT

Herding Cats: How to Get 20 Nonprofit Stakeholders To Agree on Your New Website

#14NTCherd

If you need to get 20 nonprofit executives and board members in a room at once, just yell "we're thinking about launching a new website" and watch them all converge. New websites bring out the opinions, ideas, and requirements from all corners of your organization. And while you want to hear all of that input, you need to move the project forward, too. We'll use examples from our experiences with nonprofits, colleges and universities to offer best practices for wrangling a group of stakeholders.

Speakers

Nicole Lind

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Wilson B

Hashtag #14NTCherd
Tags website

1:30pm EDT

Selecting the Right CRM - and Making Sure Staff Use It Effectively

#14NTCCRMculture

Adding a Constituent Relationship Management system can offer an entirely new perspective on the people most important to your nonprofit, but only if it's integrated into your organization culture. The process of selecting and customizing a CRM to meet your needs is only the first step. How can you encourage a positive staff response to your new system, and keep them engaged after it's rolled out? A panel of experts will discuss the process of choosing and implementing a CRM, and what to do post-implementation to make sure staff use it effectively.

This session is for nonprofit staffers concerned with creating and maintaining a data-focused culture at their organization. Attendees will walk away with: 1) an understanding of the key cultural indicators for a healthy data-focused organization; 2) strategies to create a data-focused culture; 3) connection to a team of participation who are dealing with the same issues you are.

Speakers

Elizabeth Pope

Director of Research and Operations, Idealware

Norman Reiss

Project Manager, Technology, Center for Court Innovation

As Project Manager at the Center for Court Innovation, I work with technology and research staff to support, enhance and train users of the Justice Center Application (JCA), an in-house application used at multiple demonstration projects to record client assessments and track compliance... Read More →

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Thurgood South

Hashtag #14NTCCRMculture
Tags Infrastructure, IT Staff, website

1:30pm EDT

Online Fundraising Strategies to Take Advantage of Your Donor Events

#14NTCPattern

Does your organization have one or two big events that drive online fundraising for the entire year? Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events including content messaging, timing, location and translating analytics into action to increase donations!

Attendees will walk away with: 1) Strategies for more successful online fundraising; 2) Changes you can make to your member events to increase donations for your cause; 3) A greater understanding of translating analytics into action.

Speakers

Ed Schipul

CEO, Tendenci

Ed Schipul is CEO of Tendenci, formerly Schipul, a 16 year old bootstrapped company started in Houston Texas. Our team created the Open Source software platform Tendenci, an all in one CMS built specifically for NonProfits, Membership Associations and Arts Organizations. Under Ed's... Read More →

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Delaware A

Hashtag #14NTCPattern
Tags Communications, Fundraising, website

1:30pm EDT

Digital Marketing That Gets Results: 30 Ideas You Can Use Monday Morning

#14NTCdigital

Watch Recording

Learn more about trends and opportunities around social media tools and digital marketing big ideas. Join our experts and learn about tools that exemplify the latest innovations that get results first thing Monday morning. This session is for audiences of all types who want to gear up their digital marketing plans with Big Ideas. Attendees will walk away with: 1) Up to 30 ideas that you can use out of the box; 2) A look at Facebook, LinkedIn, and Twitter and how you can ramp up those channels; 3) and a plan that will help guide your digital marketing strategy.

Speakers

Rusty Burwell

VP, Governance, American Lung Association

Cheryl Contee

CEO & Co-Founder, Fission Strategy

Lauren Girardin

Marketing and Communications Strategist, Lauren Girardin Consulting

James Howe

Chief Idea Guy!, Communicate & Howe!

Wendy Marinaccio Husman

Senior Account Executive, Donordigital

Wendy Marinaccio Husman is a strategy consultant with Donordigital, the online fundraising, marketing, and advocacy agency. She has more than 11 years of experience in development, including stints as Director of Development at Alonzo King LINES Ballet and Director of Membership at... Read More →

Liz Murphy

Principal, RedEngine Digital

Liz Murphy is President of RedEngine Digital. She takes an active role in directing online strategy for clients, and has more than 25 years experience in direct response fundraising and marketing, including an in-depth knowledge of database marketing and Internet technologies. Before... Read More →

Saturday March 15, 2014 1:30pm - 3:30pm EDT
Thurgood West

Hashtag #14NTCdigital
Tags Communications, Online NTC, Strategy

3:00pm EDT

Afternoon Break

Saturday March 15, 2014 3:00pm - 3:30pm EDT
Various Locations

Tags Connect

3:30pm EDT

Geek Games

Come join us for fun and games at our second annual Geek Games. Make sure to bring your brain power to compete in Geek Bingo, a helicopter obstacle course, karaoke, and dodgeball! Live music will be provided by the band, Pirates for Sail (yes, pirates!).

Saturday March 15, 2014 3:30pm - 5:00pm EDT
Hall A