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Fundamentals [clear filter]
Thursday, March 13

10:30am EDT

Build Your Own BYOD
This will be a hands-on, practical session for nonprofit managers (tech or otherwise) who are interested in developing an effective BYOD (bring your own device) strategy for their organization. There is no one-size-fits-all approach to BYOD, and each attendee will walk away with a starting point for building their own.

avatar for Johan Hammerstrom

Johan Hammerstrom

CEO & President, Community IT
I have always been interested in using technology as a force for good that can improve our world. In college, I pursued this interest through science, first studying Chemistry, Physics and Biology at Stanford University where I graduated with Honors with a BS in Chemistry. I went... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT

10:30am EDT

I Emailed my Legislator, but do They Care? Getting Real Impact from Online Advocacy
Is online advocacy in a rut? Many of us have mastered the art of flooding Congress with emails, but studies suggest that legislators don't care. Digital organizers are trying new ideas and new tactics to generate powerful engagement that makes a difference. Hear stories of challenges and triumphs from veteran online campaigners as we tackle the big question: how do we use technology to give our activists real, meaningful ways to create change in the world?

Attendees will walk away with: 1) An understanding of the limitations and shortcomings of traditional online advocacy; 2) Examples of campaigns that have used online to create real-world impact; 3) Exciting ideas for where the future of online advocacy might be going, and new tactics to try. 


Jesse Bacon

Environmental Action
father of a 3 year old. Contrary to rumors I am not a rabbi. I grew up in a town of 1000 people in Wisconsin, and before that I was born in the same town as First Dude Todd Palin. I have also lived in Chicago and Seattle.

Michael Grenetz

Director of Digital Innovation, Sierra Club
avatar for Katy Kiefer

Katy Kiefer

Activist Network Coordinator, Food & Water Watch
avatar for Jo Miles

Jo Miles

Online Engagement Strategist, Food & Water Watch

Thursday March 13, 2014 10:30am - 12:00pm EDT
Wilson C
  Fundamentals, Breakout
Friday, March 14

1:30pm EDT

Can’t we all just get along? Building online coalitions with like-minded organizations

Birds of a feather don’t always flock together (nicely). Similar nonprofits are in competition: for donors, media attention, and more. But in the end, we all have the same goal, right? By building coalitions online, social media professionals can use each other to grow their online reach and shine and even brighter light on their common issues. Panelists will discuss their real-life successes and challenges building online alliances in the LGBT rights and healthcare industries and present tactics to get leadership and other organizations on board.


Michael Crawford

Director of Online Programs, Freedom To Marry
Michael Crawford is Director of Online Programs at Freedom to Marry, the campaign to win marriage for same-sex couples nationwide. He leads the Freedom to Marry’s digital strategy in communications, organizing and fundraising and manages the team responsible for the organization’s... Read More →

Shumway Marshall

Online Director, American Foundation for Equal Rights
Shumway Marshall develops AFER’s strategies online. Prior to joining the team, Marshall headed the online efforts at Equality California, the state’s largest lesbian, gay, bisexual and transgender advocacy organization. There, his efforts helped pass scores of legislation for... Read More →
avatar for Jess Morales

Jess Morales

Senior Digital Strategist, AFL-CIO
Rabblerousing senior digital strategist & community organizer who finds innovative ways to bridge the gap between online and on the ground organizing, dynamic and highly sought after trainer and speaker, advocate for women's rights in the workplace and building power for people of... Read More →

Chris Thomas

Director, Digital Strategies, The Sierra CLub

Friday March 14, 2014 1:30pm - 3:00pm EDT
Thurgood South
  Fundamentals, Breakout

1:30pm EDT

Engage All The Things: Rethinking Online Engagement

Do your communications feel trapped in Dark Ages or are they community-centric and campaign-oriented?  What does fostering online engagement really mean? Which social channels should you be on and how does your website and email fit in? Oh yeah, and what about your mission? Throughout the discussion, we’ll include examples of nonprofits that are leading the way and help you assess, prioritize, and implement new strategies to foster more meaningful online engagement.

Attendees with walk away with: 1) Resources for assessing your online presence; 2) Lessons learned from case studies; 3) Example frameworks to help guide your process

avatar for Ash Shepherd

Ash Shepherd

Education Director, NTEN
Ash has been in love with the nonprofit sector for nearly two decades, where he has worked in the areas of conservation, environmental education, social work, youth program development, and technology consulting. He has been an active member of the NTEN Community, serving as a co-organizer... Read More →
avatar for Farra Trompeter

Farra Trompeter

Vice President, Big Duck
Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations... Read More →

Friday March 14, 2014 1:30pm - 3:00pm EDT
Maryland B&C

3:30pm EDT

Female Technologists: Leading Technology, Leading Ourselves

This session will offer strategic guidance on the challenges and rewards of working as women in this sector, the skills required to survive and thrive as female professionals, and the generalized experiences shared by women nonprofit technologists as they relate to specific work experiences.  We expect participation, but not a therapy session, to demonstrate how to help your career, how to help others help your career, how to help others behind you.

Attendees will learn: 1) How to position yourself as organization leaders to support women executives and managers; 2) Strategies for advancing your own careers, and learning to differentiate your own development challenges from external conditions as female technologists; 3) Leveraging your own initiative to develop role models, professional colleagues, and yes, friends!

avatar for Rose de Fremery

Rose de Fremery

lower case d
Rose de Fremery is the founder of lower case d, a social media strategy and services consultancy based in New York. Prior to that, she was Managing Editor of The Social Media Monthly, the world’s first and only social media print magazine. Rose also served as Director of Information... Read More →
avatar for Dahna Goldstein

Dahna Goldstein

Director, Philanthropy Solutions, Altum
Dahna Goldstein, Founder and CEO of PhilanTech, develops web-based applications for the nonprofit sector, and has worked for venture philanthropies, including Ashoka and Blue Ridge Foundation New York. Dahna also produced interactive eLearning programs, including the award-winning... Read More →
avatar for Tracy Kronzak

Tracy Kronzak

Co-Founder, BrightStep Partners
Tracy is a CRM implementation strategy, change management, and organizational leadership and technology adoption expert. She has more than 15 years of experience in the nonprofit sector and its related industries, including philanthropy, activism, research, technology management... Read More →

Friday March 14, 2014 3:30pm - 5:00pm EDT
Thurgood North
  Fundamentals, Breakout

3:30pm EDT

Navigating the World of Data

We will give attendees practical tools for understanding and navigating the world of data.  We will present principles for understanding, visualizing, and implementing insights from data in the context of practical examples from our work.

avatar for Jesse Littlewood

Jesse Littlewood

Strategist and Project Manager, EchoDitto
I’m a grassroots activist, digital strategist and online organizer. I’ve developed web, email, and social media strategies for some of the largest non-profit advocacy organizations in the U.S., including The Public Interest Network, the Sierra Club, America’s Promise Alliance... Read More →
avatar for John Mix

John Mix

Director, Digital Fundraising and Marketing, International Rescue Committee
avatar for Matthew Scharpnick

Matthew Scharpnick

Chief Strategy Officer, Elefint Designs
Matthew Scharpnick is the co-founder and chief strategy officer at Elefint Designs, a design and marketing firm that works with good causes. He founded Elefint Designs on the premise that organizations doing good for the world deserve great design. Matthew received his MBA from UC... Read More →
avatar for Randall Smith

Randall Smith

Director, PowerLabs
Randall Smith is a director at PowerLabs where he helps organizers design and run people-powered campaigns. Organizations he has worked with include Free Press, IfNotNow, Movimiento Cosecha, MPower Change, United for Respect, and Sunrise Movement.

Friday March 14, 2014 3:30pm - 5:00pm EDT
  Fundamentals, Breakout

3:30pm EDT

Next Generation Gift Catalogs - A Peek Inside a Few of the Most Innovative Fundraising Programs in the U.S.
Online Gift Catalog fundraising programs are driving nonprofit fundraising revenue up using innovative multi-channel programs leveraging print, web, mobile, social and other digital media along with innovative tactics from the commercial sector, especially e-commerce. Save the Children shares their program highlighting their success with digital acquisition and mobile including their mobile gift catalog. Eve Smith from Merkle shares insights on other gift catalog programs that are bringing in new donors and new revenue. 

Attendees will walk away with: 1) Understanding how gift catalogs can improve your fundraising program and grow your donor base; 2) Strategies for tuning up a gift catalog program across channels; 3) Key metrics for evaluating success.

avatar for Eve Smith

Eve Smith

Director Digital Strategy, Merkle
Eve Smith is an experienced digital strategist and fundraiser with over 15 years of nonprofit expertise. She brings extensive knowledge and practice in the digital fundraising world including strategy, creative development, production, and analysis. Before joining Merkle, Eve was... Read More →

Friday March 14, 2014 3:30pm - 5:00pm EDT
Wilson C

3:30pm EDT

Salesforce 101: What it is and is it right for your organization?

Salesforce is emerging as the #1 platform for nonprofits. Learn more about this platform and why over 15,000 NPOs are using it to manage their mission. See Salesforce in action in a variety of contexts and learn the myriad ways it can be helpful to you and your work.

Attendees will 1) See a variety of Salesforce implementations and learn what kinds of nonprofits use it; 2) Learn if Salesforce is appropriate for your organization; and 3) Discover how to go about implementing Salesforce for your organization.

avatar for Tara Guastella

Tara Guastella

Program Administrator, Hearing Health Foundation
Tara joined Hearing Health Foundation (HHF), the largest private funder of hearing research in the US, in May of 2012. In her role as Program Administrator, Tara oversees all grants management operations for two funding programs and marketing/communications. Prior to joining HHF... Read More →

Kristi Phillips

Account Manager, Education, Exponent Partners
Kristi is an Account Manager at Exponent Partners. She comes to Exponent from from Teach For All, where she served as their Director of Data Management. There, she supported 30+ international organizations with their design, configuration, and implementation of Salesforce. Before... Read More →
avatar for Karen Price

Karen Price

Director of Development, SCAN of Northern Virginia
I am passionate about fundraising for small non-profits working on women's and children' isses. I have a Bachelor’s Degree in Finance and Multinational Business from Florida State University, but have worked in non-profits since graduation. I joined SCAN’s staff in August after... Read More →

Gorav Seth

Senior Institution Builder, Ashoka

Friday March 14, 2014 3:30pm - 5:00pm EDT
Virginia B&C
  Fundamentals, Breakout

3:30pm EDT

Translation and Beyond: Making your Program’s Content Friendly and Accessible to All
UPDATE, 25 FEB 2014: We are sorry to inform you that this session has been cancelled. -NTEN

Friday March 14, 2014 3:30pm - 5:00pm EDT
Wilson A
  Fundamentals, Breakout

3:30pm EDT

Using Drupal for Multiple Websites

This session is about strategies for building multiple websites with Drupal that can be used by nonprofits to make the most of their IT and communications investments. Speakers will provide first-hand experience using these methods, including a deep dive into the development of OpenAid (openaiddistro.org), a Drupal distribution build through a USAID-funding project. This session is for nonprofit professionals tasked with creating and managing online communication assets, especially websites built with open source technologies, like Drupal.

Attendees will walk away with an understanding of: 1) The many effective ways organizations can build a family of websites using Drupal, and the pros and cons associated with each; 2) The management and maintenance capabilities and limitations of leading multi-site approaches; 3) The large and growing collection of Drupal distributions, their advantages and limitations, and strategies for effectively using them; 4) How organizations have built custom distributions to serve their own needs, and also deliver a useful starting point for others in the open-source project.

avatar for Jon Clark

Jon Clark

VP of Business Development, Partner, Aten Design Group
Jon was a co-founder of the company, and since 2000, he has contributed to all stages of web projects—from conception to production. He leads the company’s new business development efforts, while managing ongoing client relationships. Jon’s experience and understanding of the... Read More →

Kurt Voelker

Managing Director, Technology Services, Forum One
Kurt Voelker is the CTO of Forum One Communications, a web strategy and web development consultancy based in Alexandria, VA. He has 13 years of experience helping some of the worlds largest largest (and smallest!) nonprofit organizations conceive, build, and deploy their web sites... Read More →

Friday March 14, 2014 3:30pm - 5:00pm EDT
Thurgood South
Saturday, March 15

10:30am EDT

Mark Your Calendars: How to Create Holiday Fundraising Digital Campaigns ... Not Just at Year-End

Is your organization maximizing the potential of the seasons and other holidays throughout the year? Beyond year-end giving, what about #GivingTuesday, summer campaigns, veteran's day, Valentine's Day, Earth Day or even World Toilet Day. This session will not only get your organization thinking about how to establish new giving campaigns, but also how to implement these campaigns using innovative digital strategies like lightbox placement, strategic email conversion series and social media strategies. We'll share examples of winning campaigns and plenty of tips to implement right away. 


Kerri Karvetski

Company K Media
Hello NTEN colleague. I am a marketing communications consultant and owner of Company K Media, specializing in nonprofits, small businesses and government agencies. My services include: email and website copy writing; social media training and consulting; email marketing and list... Read More →

Sue Anne Reed

Project/Production Manager, The Engage Group
avatar for Matt Seney

Matt Seney

Director of Digital Services, The Lukens Company

Saturday March 15, 2014 10:30am - 12:00pm EDT
Madison B
  Fundamentals, Breakout