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Tactics [clear filter]
Thursday, March 13
 

10:30am EDT

Head in the Clouds: Real-world experiences and recommendations for moving technology infrastructure to the cloud
#14NTCclouds

Watch Recording

Whether you’re working with a provider or building your own, moving to the cloud is an important step that takes planning, staff and dollars. This panel discussion looks at the whys and hows of moving to the cloud, as well as how two organizations approached their moves to the cloud.  Session specifics will include strategic planning, cost-benefit analysis, infrastructure planning, migration paths, best practices and more.  The organizations sharing their experiences (successes and challenges) are Hadassah and the Second Harvest Food Bank.

Attendees will walk away with: 
1) A solid understanding of the process of undertaking a cloud project, big or small
2) A view into how real-world organizations successfully approached and implemented their moves
3) Ideas for how to move forward with their own cloud projects

Speakers
SB

Steve Birnbaum

Vice President of Client Solutions, SofTrek
Steve Birnbaum has more than 15 years’ experience in nonprofit management, with expertise in organizational planning, technology implementation and change management. He previously was associated with Jacobson Consulting Applications, helping nonprofits use technology effectively... Read More →
LB

Lynn Blackwell

Director of IT Applications, Hadassah
Lynn Blackwell manages Hadassah’s IT effort, including infrastructure, for its New York City headquarters and 45 field offices in places worldwide. Lynn specializes in donor database management with a focus on donor relationships from the qualifying and identifying stage to stewardship... Read More →
ME

Michael Enos

Chief Technology Officer, Second Harvest Food Bank of Santa Clara and San Mateo Counties
Michael Enos's professional career began in social work after graduating from University of California, Santa Cruz. A native of Orange County, Michael stayed in the Santa Cruz area and worked in the social services profession as first a provider of direct care for persons with developmental... Read More →
avatar for Matt Eshleman

Matt Eshleman

Chief Technology Officer, Community IT Innovators
Matt provides a wide range of services to social mission organizations in the areas of technology planning, network engineering, installing and maintaining servers and ongoing support. He is has a special interest in the strategic use of technology and implementing innovative solutions... Read More →
TF

Tal Frankfurt

Founder/CEO, Cloud for Good
Salesforce.com MVP | Consultant | Cloud Technology for Social Change I have an active fan page: http://www.facebook.com/cloudforgood Twitter: https://twitter.com/@cloud4good While working as the Spokesperson and Director of Resource Development of a nonprofit organization... Read More →


Thursday March 13, 2014 10:30am - 12:00pm EDT
Thurgood West
  Tactics, Breakout

10:30am EDT

Online Testing to Drive Organization-Wide Change: 5 Steps to Validate Your Value Proposition
#14NTCdrive

The value of an online test can (and should) reach beyond the immediate results. In this session, we will discuss tactics for allowing online testing to impact more than just online response.

Attendees will learn how to: 1) Outline methods for brainstorming an organization’s value proposition to their donor; 2) Evaluate the appeal and exclusivity of the value proposition; 3) Define easy areas of testing to validate the value proposition; and 4) Discuss approaches for applying results across the entire organization.

Speakers
KS

Kelley Stewart

Vice President, Client Solutions, Pursuant Ketchum


Thursday March 13, 2014 10:30am - 12:00pm EDT
Wilson B
  Tactics, Breakout

1:30pm EDT

Mashing up mobile for making money and making friends
#14NTCMobile


Session is for: Fundraisers who want to figure out how to use mobile to engage new and existing supporters and raise money  What is session about: This session will look at what’s been working with SMS, apps, one-click giving, and other techniques in the U.S., and what we can learn from organizations such as UNICEF in Spain and the UK who are adding tens of thousands of monthly donors thanks to mobile.  We’ll show you how to develop a strategic roadmap for maximizing mobile now -- and for getting ready for mobile wallets, virtual reality from Google Glass, and much more.

What participants will walk away with: new knowledge of what's working in mobile in the U.S. and outside, and an planning roadmap for their organizations

Speakers
avatar for Nick Allen

Nick Allen

Partner, See3 Communications
Nick Allen is a partner at See3 Communications, where he helps nonprofits raise money and raise hell. He has worked with with UNICEF, UNHCR, World Vision, Amnesty International, WSPA UK, UNAIDS, and many other U.S. and international organizations. Before See3, Nick was founder and... Read More →
avatar for PayPal

PayPal

Nonprofit Engagment Manager, PayPal
PayPal is the faster, safer way to accept donations online.  The service allows donations to be made without revealing a donor’s financial information and provides donors the flexibility to give with PayPal account balances, bank accounts, debit or credit cards.
avatar for Jessica Sotelo

Jessica Sotelo

Deputy Director, Online Marketing, World Wildlife Fund
Jessica Fraser Sotelo is the Deputy Director of Online Marketing at World Wildlife Fund. She oversees the email marketing campaigns for the membership and marketing department, heads up SMS efforts and text-to-give, and manages the online components of the Holiday Gift Catal... Read More →


Thursday March 13, 2014 1:30pm - 3:00pm EDT
Harding
  Tactics, Breakout

1:30pm EDT

Networking for #nptech Consultants
#14NTCconsult
This salon is for experienced consultants and those just thinking of going out on their own. Come meet and learn from other nonprofit tech consultants.

Speakers
avatar for Robert Weiner

Robert Weiner

President, Robert L. Weiner Consulting
Robert Weiner is an independent consultant specializing in helping nonprofits make informed, strategic decisions about the use of technology for fundraising. He has helped a wide variety of organizations choose donor management, member management, and CRM systems, and improve back-office... Read More →


Thursday March 13, 2014 1:30pm - 3:00pm EDT
Delaware B
  Tactics, Breakout
  • Hashtag #14NTCconsult
  • Tags Connect

1:30pm EDT

The Proof is in the Program Evaluation: Applying the Idealware Program Evaluation Pyramid
#14NTCprogeval

Watch Recording

Funders need evaluations that demonstrate how you're meeting your stated outcomes, but gathering the proper data can be complicated. We'll help you evaluate your programs by showing what data might already "live" in your systems, presenting a practical approach to  measure outcomes, and giving you strategies to grasp the effectiveness of your organization's programs. Idealware will present our innovative evaluation pyramid, which challenges current thinking about how nonprofits should conduct evaluation.

Attendees will walk away with: 1) an understanding of what program evaluation-related data already "lives" in your system; 2) a new take on how the language of program evaluation can be contextualized within your current measurement strategy; 3) a practical map of the ways in which your organization's software relates to program evaluation.

Speakers
avatar for Elizabeth Pope

Elizabeth Pope

Director of Research and Operations, Idealware
Elizabeth Pope directs Idealware’s software research projects, conducting interviews and product demos, writing articles and reports, and helping to design project methodology. She earned an M.S. in Library and Information Science from the University of Illinois at Champaign-Urbana... Read More →
LQ

Laura Quinn

Idealware, Director of Partnerships and Knowledge
Laura has been working in the software sector for nearly 20 years. As Idealware’s Director of Partnerships and Knowledge, she works with nonprofit leaders to guide the creation of research based information to help nonprofits make smart technology decisions. Prior to founding Idealware, Laura... Read More →


Thursday March 13, 2014 1:30pm - 3:00pm EDT
Thurgood West
  Tactics, Breakout

1:30pm EDT

What CiviCRM can do for Nonprofits
#14NTCCivi
This session provides an overview of how CiviCRM can be used by nonprofits to manage the core data and business processes of their organizations. CiviCRM is the largest, nonprofit-focused free and open source CRM system in the world. It was built specifically for nonprofits with modules for membership, donations, events, case management, volunteers, contact management and more. CiviCRM is special in its deployment as an integral part of other popular open source CMS systems (WordPress, Drupal or Joomla). You'll learn:  1. When CiviCRM may present a good CRM option for you  2. How it works at a high level  3. What is looks like through simple demonstrations

Speakers
avatar for Brian Dombrowski

Brian Dombrowski

Lead Software Developer, Confluence
Brian is Lead Software Developer at Confluence (www.confluencecorp.com), a woman-owned software, design and consulting firm created specifically to assist nonprofits, foundations and associations with creative services, software, websites and consulting. Brian is obsessed with all... Read More →
avatar for Lisa Rau

Lisa Rau

CEO, Confluence
Dedicated to the nonprofit sector.


Thursday March 13, 2014 1:30pm - 3:00pm EDT
Madison A
  Tactics, Breakout

1:30pm EDT

You CAN capture lightning in a bottle: Motivating and measuring engagement
#14NTCLightning


Your fans, followers, subscribers, and members are on the rise, and you’re eager for your growing network to engage more meaningfully with your cause and with each other. To do so, you need to determine what meaningful engagement looks like, behaviors that indicate engagement and ways to benchmark and measure those behaviors. Learn how to set a communications strategy that can harness the energy of your network, motivate them toward meaningful engagement and measure what matters along the way. This session is for communications professionals seeking higher levels of engagement with supporters and members.

Attendees will walk away with: 1) Ways to make communications strategy more meaningful by connecting strategy to implementation; 2) A worksheet for planning your ladder of engagement to keep supporters moving to higher levels of engagement; 3) Suggestions of what to measure to know if your communications are successfully engaging your network.

Speakers
avatar for Lauren Girardin

Lauren Girardin

Marketing and Communications Strategist, Lauren Girardin Consulting
Lauren Girardin uses her creative chutzpah to help nonprofits and foundations engage their communities and share their stories. She specializes in moving marketing and communications projects from strategy through implementation, applying her planning foresight to right-size the work... Read More →
avatar for Shari Ilsen

Shari Ilsen

Director, Engagement, VolunteerMatch
Shari joined the Communications team at VolunteerMatch in August 2010, and is now responsible for communications and business development at the organization. A writer who's passionate about nonprofit capacity building, she's hard at work reaching out to nonprofits, socially responsible... Read More →


Thursday March 13, 2014 1:30pm - 3:00pm EDT
Delaware A
  Tactics, Breakout
 
Friday, March 14
 

10:30am EDT

'Innovation Sherpa,' Your New Job Title?
#14NTCinnovationsherpa

Big ideas, light-bulb moments, we all have them. We know our colleagues do too. Rarely though, do those light-bulb moments translate into successful innovation using technology. This presentation looks at how you can guide your organization from bottom-up, bright idea to successful implementation. Using the framework for innovation developed by Idealware and MAP for Nonprofits, we’ll look at how you can collect light-bulb ideas (and even enhance your orgs ability to produce them.) Then through guided discussion and activities, we’ll help you understand what bright ideas to select, and how you can smooth the path to translating those ideas into reality. This session is for any nonprofit professional who would like to discover ways that technology can increase their organization's impact .

Attendees will walk away with: 1) A new definition of innovation for your organization, and the understanding that innovation is within your reach, regardless of budget or org size; 2) Field-tested tips and tools from Exponent Partners on how to position your organization to implement new technology and ensure its adoption; 3) A tool set that you can use to select which bright ideas are worth pursuing.



Speakers
avatar for Tucker MacLean

Tucker MacLean

VP Sales & Marketing, Exponent Partners
Tucker MacLean oversees Exponent Partners' Sales and Marketing team and spearheads business development as Vice President of Sales and Marketing. He brings with him deep experience in cloud computing and the nonprofit sector -- as one of the pioneers of Salesforce.com’s nonprofit... Read More →
avatar for Colleen McCarthy

Colleen McCarthy

Director of Marketing, Exponent Partners
I'm the Director of Marketing at Exponent Partners. We're a mission-based software consulting firm that helps nonprofits use technology to build capacity, improve reporting, further missions, and increase impact. Exclusively focused on nonprofits, we build cost-effective solutions... Read More →
avatar for Cary Walski

Cary Walski

Technology Education & Outreach Coordinator, MAP for Nonprofits
Cary Walski is the MAP TechWorks (http://maptechworks.org) coordinator at MAP for Nonprofits (http://mapfornonprofits.org) and owner of Copilot (http://mycopilot.co), a web development company specializing in nonprofits. With a background in psychology and nearly 10 years’ experience in the technology and online communications field, Cary takes a novel approach to her work. Focusing on human strengths (and foibles) she finds ways to leverage... Read More →


Friday March 14, 2014 10:30am - 12:00pm EDT
Wilson A
  Tactics, Breakout

10:30am EDT

Disrupting the Nonprofit Sector
#14NTCDisrupt

Watch Recording

In the last 10 years, the nonprofit sector has grown more than 60 percent in the United States to an estimated 1.5 million organizations. In every vertical, ranging from the environment to public health, there are hundreds if not thousands of organizations with similar names and missions competing for advocacy, donor, and foundation support. No wonder our constituents’ inboxes and mailboxes are stuffed with action alerts, Direct Mail appeals, and e-newsletters with similar messaging from several nonprofits vying for attention. If we are going to truly solve the world’s toughest social problems and obtain the necessary resources to do it right, we need to examine how the nonprofit sector can evolve to create more innovative and efficient organizations. This involves disrupting the nonprofit sector as we know it today.

Drawing from Allyson Kapin and Amy Sample Ward’s book Social Change Anytime, Everywhere, topics will range from “Thinking Like A Start-Up” to exploring “Reducing Competition and Consolidating Resources.”

Speakers
avatar for Allyson Kapin

Allyson Kapin

Founding Partner, Rad Campaign
Allyson has been named one of Top Tech Titans' by the Washingtonian, one of the Most Influential Women In Tech by Fast Company and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad... Read More →
avatar for Sheila Katz

Sheila Katz

Vice President for Social Entrepreneurship, Hillel International
Sheila Katz was named as one of five women to watch in 2015 by Craigslist Founder, Craig Newmark. She is an expert in facilitating reflective conversations and creating multi-channel technology campaigns that lead to in person action. Sheila is Hillel International's first Vice President... Read More →
avatar for Amy Sample Ward

Amy Sample Ward

CEO, NTEN
Amy Sample Ward is NTEN's CEO. She is also a speaker author focused on real social change and the technologies that support it. In 2013, Amy co-authored Social Change Anytime Everywhere with Allyson Kapin. She previously co-authored Social by Social: A handbook in using new technologies... Read More →


Friday March 14, 2014 10:30am - 12:00pm EDT
Thurgood West
  Tactics, Breakout

10:30am EDT

Learn, You Will: Interactive Tech Training Tips from Jedi Masters
#14NTCTRAIN

Watch Recording

Hands down the most interactive session you will attend at 14NTC! Our session will change the way you design and deliver technology trainings. Whether you are facilitating a session with your board, staff or hundreds of folks in a room, you’ll find ways to design instructional content that interests, engages and inspires action. This is one session where you’ll be an active participant in your learning and will leave ready to apply lots of practical tips and techniques that will give your trainings more impact. Your learnings from this session will be with you, always.

Takeaways: 1) Understand the ways adults learn; 2) Learn how to apply learning theory to your trainings; 3) Discover new ways to design and deliver instruction.

Lesson Plan & Resources

Speakers
avatar for Andrea Berry

Andrea Berry

Director of Partnerships and Learning, Idealware
Andrea oversees Idealware's fundraising and training activities including the Field Guide to Nonprofit Software, sponsorship, corporate and individual giving, grants management and online seminars. Prior to joining Idealware, Andrea held fundraising positions in education, health... Read More →
avatar for Beth Kanter

Beth Kanter

Author, The Happy Healthy Nonprofit
Beth Kanter is an author, virtual facilitator and trainer and is internationally recognized thought-leader in digital transformation and well-being in the workplace with over 35 years of providing capacity building for nonprofits and foundations. She named one of the most influential women... Read More →
avatar for John Kenyon

John Kenyon

Technology Educator & Strategist, John Kenyon Technology Consulting
Internationally recognized authority on nonprofit technology strategy. An educator and strategist who’s worked exclusively with nonprofits for over 25 years providing advice, teaching seminars and writing articles. I help nonprofits make good decisions about where to apply their... Read More →
avatar for Cindy Leonard

Cindy Leonard

Consulting Team Leader, Bayer Center for Nonprofit Management
Cindy Leonard is the Consulting Team Leader at the Bayer Center for Nonprofit Management at Robert Morris University. She works with the consulting team to maximize client satisfaction and identify areas for growth. Additionally, she creates and teaches a variety of Bayer Center classes... Read More →


Friday March 14, 2014 10:30am - 12:00pm EDT
Salon 2

10:30am EDT

Making our Garden Grow: How to Help NTEN Communities Achieve Their Full Potential
#14NTCgrow

This session is for anyone who'd like to be more involved in the NTEN community. We'll be hearing from a panel of community organizers who can help you join or start a local group dedicated to nonprofit technology. They’ll share best practices and encourage small-group discussion to better understand how these groups can serve you. 

Speakers
avatar for Julie Dennis

Julie Dennis

Office Manager/Intake Specialist, PICnet, Inc.
Julie is the Office Manager and Intake Specialist at PICnet, a website development and design company that provides affordable and user-friendly Web development services, including Non-Profit Soapbox (www.nonprofitsoapbox.com), an on-demand delivery of the Joomla content management... Read More →
avatar for Craig Grella

Craig Grella

Co-Founder, OrgSpring
Founder and executive director of OrgSpring.com, a nonprofit with a goal to ensure every other nonprofit has a great website that helps the organization fulfill its mission online. www.OrgSpring.com.
avatar for Paula Jones

Paula Jones

Director of Technology, N.C. Center for Nonprofits
Paula Jones is director of technology at the N.C. Center for Nonprofits. She interned at the Center while she attended NCSU, where she graduated cum laude and received a BS in biological sciences and science education. Paula taught high school in Raleigh for three years before returning... Read More →
avatar for Julia Smith

Julia Smith

Education Manager, Nonprofit Technology Network
Julia Smith is NTEN's Education Manager. Previously she served as NTEN's Community Development Manager, and she continues to work closely with all of NTEN's 501 Tech Club leaders, supporting local organizing efforts to connect and energize #nptechies across the U.S., Canada, and beyond... Read More →


Friday March 14, 2014 10:30am - 12:00pm EDT
Virginia A
  Tactics, Breakout

10:30am EDT

Online Testing – Practical Insights & Lessons Learned
#14NTCTest

Are you a Nonprofit professional looking to enhance your programs and campaign pieces based on experiential data? Then it’s time to dive deep into putting your online presence to the test.

In this session, industry experts will walk through setting up rigorous testing procedures, and share their findings on what is and isn't working in the online space.  Attendees are encouraged to bring their own campaign pages and emails to brainstorm potential tests with the experts.

What you’ll walk away with: 1) Practical data on what has worked for nonprofits online; 2) Take-home tools to get started testing; 3) Optimization tests to implement right away.

Speakers
MB

Matt Burghdoff

Senior Account Executive, Donordigital
SI

Susan Iovenitti

User Experience Analyst, The Nature Conservancy
BM

BJ McHugh

Director, Online Fundraising, Sierra Club
avatar for Cameron Robbins

Cameron Robbins

Interactive Marketing Manager, Easter Seals


Friday March 14, 2014 10:30am - 12:00pm EDT
Delaware B
  Tactics, Breakout

10:30am EDT

Tactics for Painless Public Technology Training
#14NTCtechtrain

You may find it hard to believe that there are STILL people out there who don’t use the Internet. While providing public access to computers and the internet may seem pretty straight forward, there are many challenges when it comes to providing technology training. This session is about utilizing community of practice (CoP) forums to share information amongst a group of colleagues that share similar professional interests, both within a single organization and regionally. Attend this session and learn about two CoP platforms built to support this work. This session is for nonprofit professionals who are interested in improving their public technology access and training programs, and learning about how a CoP might benefit their delivery of services. 

Attendees will walk away with: 1) An understanding of how a community of practice can benefit their programs; 2) Examples of two CoP platforms related to public technology training that they will be able to access and use; 3) Connections to other nonprofits who are doing similar work, through a facilitated group exercise; 4) An action plan for how to implement the use of a CoP in their organization, or to develop a CoP specific to their needs.

Speakers
avatar for Crystal Schimpf

Crystal Schimpf

Program Manager, Community Technology Network
Crystal Schimpf is the Program Manager for Community Technology Network, where she manages digital literacy training at 30 partner sites in the San Francisco Bay Area. She is also a contributor and planning committee member for DigitalLearn.org, a digital literacy tutorial website... Read More →


Friday March 14, 2014 10:30am - 12:00pm EDT
Wilson C
  Tactics, Breakout

10:30am EDT

Tech Tools for NPTechies
#14NTCnptech

This session is for small (<75 staff) np's and is for the IT (accidental or purposeful) staff. We'll discuss discuss specific tech tools (some free or low cost) to help you make support users, run a network, and manage IT staff. Explore tools for managing hw/sw on a network, with examples appropriate to different sized organizations and skill sets. We will discuss cloud technology and how it's worked for us so you can draw your own conclusions. Attendees will receive a flash drive preloaded with some of the tools!

Speakers
IH

Imtiaz Haiyoom

Asst. VP, Operations, CitySquare
avatar for Richard Wollenberger

Richard Wollenberger

IT Director (@RichatPAT), Parents as Teachers
Experienced technology leader has worked with several small to medium sized organizations to integrate IT into the strategic plan and business processes.


Friday March 14, 2014 10:30am - 12:00pm EDT
Thurgood South
  Tactics, Breakout

1:30pm EDT

Go from Wing It to Win It! - Case Studies on Taking Online Communications to the Next Level
#14NTCWinIt

Join Share Our Strength, Communicate and Howe, and Kiva as they explore what it takes to go from a digital upstart to a digital leader as a nonprofit. Learn about tools that help with project management, discuss strategies for growing your base and maximizing online revenue, track milestones to focus on as you grow your organization’s digital presence, and take away practical know-how for getting the resources you need without breaking the budget. Learn what pitfalls to avoid as you go from planning to implementation, and connect with other nonprofits that are experiencing similar challenges and successes. 

Speakers
avatar for James Howe

James Howe

Chief Idea Guy!, Communicate & Howe!
I'm passionate about using communications to make the world better especially through: nonprofit communications strategies social media integrated marketing campaigns I'm committed to building healthy communities that benefit all.
KK

Kate Kleinschmidt

Sr. Manager of Online Marketing, Kiva
avatar for Jason Wilson

Jason Wilson

Associate Director of Digital Communications, Share Our Strength
The resident web guru at Share Our Strength (a national nonprofit that is ending childhood hunger in America), working on the range of platform sites that help connect and build relationships with the organization's audience. A tech nerd at heart with 15 years experience, online fundraising... Read More →


Friday March 14, 2014 1:30pm - 3:00pm EDT
Maryland A
  Tactics, Breakout

1:30pm EDT

SEO: Nailing the Basics and How to Build From There
#14NTCSEO

Even the most intricate and advanced SEO campaigns begin with a solid foundation, which is the focus of this discussion. The goal is to not to provide attendees with a complete understanding of SEO, but 15 things that every website should do (and can do easily) to promote online discoverability and audience expansion. Marketers, online community managers, webmasters and IT leaders are especially encouraged to attend. A FAQ and interactive question-and-answer session will be held at the end.

Attendees will learn: 1) How to solve the 3 SEO crimes that nearly every organization commits; 2) Steps required for a redesign, re-platform, or domain name change; and 3) Important social media and content marketing tactics to excel in a competitive environment. 

Speakers
avatar for Andrew Garberson

Andrew Garberson

SEO Lead, Lunametrics, LLC
Andrew Garberson is the SEO Department Coordinator at LunaMetrics. His inbound marketing and public relations background includes experience in entrepreneurial, nonprofit and agency environments. Andrew spends much of his free time as a pro bono communications consultant for international... Read More →
avatar for Eric Werner

Eric Werner

Search Marketing Manager, The Home Depot
Eric Werner is an interactive marketing consultant specializing in Search Engine Marketing, Social Media, and all things web traffic. With innovative approaches, expert content marketing and blogger relations, Eric has left a trail of success stories while assisting organizations... Read More →


Friday March 14, 2014 1:30pm - 3:00pm EDT
Virginia B&C
  Tactics, Breakout

1:30pm EDT

Start at the Start: Using Storyboards, Wireframes, and Mood Boards
#14NTCStartAtTheStart

If you’re new to web design, you may find yourself intimidated how complex it can be creating assets for the online paradigm. We will explore how to use storyboards to plan animated functionality, how to use wireframes to create mobile-friendly designs and help guide and inform your final design, and how to use mood boards to help determine color, texture, and the overall look and feel of online communications. We’ll discuss how to properly start an online design project to help give you a launching point and to help save valuable time and resources by nailing down the basic elements of your assets before you even begin initial design comps.

Speakers
avatar for Anthony Blair-Borders

Anthony Blair-Borders

Senior Web Designer, Donordigital
I am an award-winning creative with a passion for producing clean, intuitive, and cutting edge design. I have over two decades of experience working as an art director, designer, and creative for both commercial and non-profit sectors with over half of that time devoted strictly to... Read More →
avatar for Allyson Kapin

Allyson Kapin

Founding Partner, Rad Campaign
Allyson has been named one of Top Tech Titans' by the Washingtonian, one of the Most Influential Women In Tech by Fast Company and one of the top 30 women entrepreneurs to follow on Twitter by Forbes for her leadership role in technology and social media. As Founding Partner of Rad... Read More →
avatar for Rob Manix

Rob Manix

Rob Manix is the Rad Campaign’s Senior Web Director.  He has nearly two decades of hands-on experience in all aspects of online strategic planning and website development.  Having worked as both a project manager for website agencies and an online professional with a multitude... Read More →
avatar for Jared Seltzer

Jared Seltzer

Partner/CTO, Rad Campaign
Jared is the co-founder of Rad Campaign and serves as the firms Chief Information Architect and Lead Programmer. Jared's background in web development and web centric applications is extensive and includes network architecture and management, web design, web development and building... Read More →


Friday March 14, 2014 1:30pm - 3:00pm EDT
Wilson A
  Tactics, Breakout

1:30pm EDT

The Craft: IT Consulting Best Practices
Consulting, at its best, can be transformative. But no matter how much technical expertise you have, sometimes a project can fall flat. What makes the difference? In this session, panelists representing independent consulting, a nonprofit management support organization, and an agency will share their best advice on the craft of IT consulting. Topics include techniques for scoping and proposal writing, negotiating a successful relationship with your client, troubleshooting problems like scope creep and disengagement, and ensuring your recommendations get implemented. Unlike other intro to consulting workshops, this is not about running your business, but rather about soft skills that make you more effective and improve the quality of your work. The intended audience is external consultants, but IT directors may also find this valuable in their role as an internal consultant.

Speakers
avatar for Deborah Elizabeth Finn

Deborah Elizabeth Finn

Senior Strategist, Tech Networks of Boston
I live to bring resources and needs together seamlessly for nonprofits and philanthropies, mostly through strategic use of information and communication technologies. I focus first of all on fulfilling your organization’s mission. Building collaborative relationships is my second... Read More →
avatar for Karen Graham

Karen Graham

Technology Strategist, Smart Girl Consulting
Karen Graham is a nonprofit leader and technology strategist who loves helping people solve problems – from making their work easier and more enjoyable, to enabling their organization to more effectively achieve its mission. She is a frequent writer and speaker on database selection... Read More →
avatar for Cindy Leonard

Cindy Leonard

Consulting Team Leader, Bayer Center for Nonprofit Management
Cindy Leonard is the Consulting Team Leader at the Bayer Center for Nonprofit Management at Robert Morris University. She works with the consulting team to maximize client satisfaction and identify areas for growth. Additionally, she creates and teaches a variety of Bayer Center classes... Read More →
avatar for Robert Weiner

Robert Weiner

President, Robert L. Weiner Consulting
Robert Weiner is an independent consultant specializing in helping nonprofits make informed, strategic decisions about the use of technology for fundraising. He has helped a wide variety of organizations choose donor management, member management, and CRM systems, and improve back-office... Read More →


Friday March 14, 2014 1:30pm - 3:00pm EDT
Wilson B

1:30pm EDT

Top 5 uX-Rated Secrets Revealed
#14NTCUX

Digital staff that within nonprofits that  manage websites and digital campaigns, and need to make the case to higher ups for an investment in UX. This session will explore the hidden secrets of user experience strategy and design. User experience is about more than design, it incorporates both marketing and psychology. Our panel will discuss how user experience should be incorporated into all points along the engagement funnel, and how data and analytics help to  understand user needs and behavior, and prove ROI.

Session attendees will leave with a changed perspective on users’ experience and design, and how understanding user behavior and needs impacts the results of your digital campaigns.

Speakers
LK

Lisa Kaneff

Sr. Marketing Consultant, Beaconfire Consulting
JS

Jared Schwartz

Senior Consultant, Beaconfire Consulting
BV

Brian Verhoeven

Managing Director, User Experience, Forum One Communications
avatar for Riche Zamor

Riche Zamor

Director of Digital Strategy, 4Site Interactive Studios


Friday March 14, 2014 1:30pm - 3:00pm EDT
Madison A

3:30pm EDT

Better User Experiences: From Brand Strategy to Online Execution
#14NTCbrand

Brand strategy built on the values that drive your nonprofit is essential to making sure everyone on the inside is communicating effectively. But how do you translate your ideals into a powerful user experience that connects people on the outside to your cause? And what about designing technical solutions that not only power your site, but also support and strengthen your organization's culture and operations? In this panel discussion, experts from Big Duck and Matthew Schwartz Design Studio will show you how to create a connective thread, from brand strategy to online execution, by building a brand from within, and designing interactive experiences that turn users into advocates.

Speakers
SD

Sarah Durham

Principal, Big Duck
Sarah Durham founded Big Duck in 1994 with the belief that nonprofits would benefit from the for-profit sector’s best branding and marketing strategies. Today, Big Duck is the leading communications firm in New York that works exclusively with nonprofits to help them raise money... Read More →
NH

Niki Hammond

Technical Strategist, Project Manager, Perspective Project Management
Niki Hammond is a Technical Strategist and Project Manager with over 15 years of web application design and development experience. She’s worked in the publishing, financial services, retail, education, advocacy, and non­profit sectors with organizations like Union Bank of Switzerland... Read More →
avatar for Joleen Ong

Joleen Ong

Marketing & Publications Director, NTEN
Joleen is a strong advocate of the nonprofit sector's role in bringing about social change, and the power of smart communications and technology to make this happen. Prior to NTEN, she served as the Communications Manager at the human rights organization Social Accountability International... Read More →
MS

Matt Schwartz

Chief Strategist, MSDS
For 18 years, Matt has helped nonprofit and academic clients create more valuable brand experiences by applying expertise in brand strategy, design, interactive and content strategy. Matt leads plays a hands-on role in all the work MSDS produces, concentrating on brand strategy, positioning... Read More →
avatar for Farra Trompeter

Farra Trompeter

Vice President, Big Duck
Farra Trompeter is Vice President at Big Duck, a communications firm that works exclusively with nonprofits to help organizations reach supporters, build awareness, and raise money. Farra has more than 20 years of experience in fundraising and communications for nonprofit organizations... Read More →


Friday March 14, 2014 3:30pm - 5:00pm EDT
Delaware A
  Tactics, Breakout

3:30pm EDT

Community Organizers Connect
#14NTCcomorg

This session is a facilitated discussion for community organizers, builders, and advocates. Attend this session to meet-up with fellow community organizers and  discuss the struggles, challenges, and rewards of community organizing. In this audience-focused session, we discuss many of the challenges that community organizers face, including growing your community online and offline, the logistics of hosting events, creative formats for events, and more. Come prepared to discuss your successes and struggles with organizing your group! Let's use this opportunity create community and capacity around building communities.   

Takeaways: 1) Meet other community organizers; 2) Learn about innovative community organizing techniques; 3) Share ways to connect with other community organizers and organizer resources. 

Speakers
avatar for Kristin Antin

Kristin Antin

New Tactics in Human Rights Online Community Builder, Center for Victims of Torture
Kristin serves as the Online Community Builder for the New Tactics in Human Rights Project at the Center for Victims of Torture. Through the project’s interactive website, she works to disseminate New Tactics material and ideas to a large audience of human rights practitioners... Read More →
avatar for Elijah van der Giessen

Elijah van der Giessen

NetSquared Community Manager, TechSoup Global
Eli strives to be a connector - the interstitial tissue that holds the muscle of a community together. He's been a volunteer manager, an event organizer and a digital campaigner. Basically he'll take any gig that allows him to enable a group of passionate people to create things they... Read More →
avatar for Bethany Lister

Bethany Lister

Bethany is the Community Program Manager at NTEN: The Nonprofit Technology Network, a membership organization which strives to help nonprofits use technology more effectively. She has the pleasure of working with NTEN’s in-person Nonprofit Tech Clubs, online Communities of Practice... Read More →


Friday March 14, 2014 3:30pm - 5:00pm EDT
Virginia A
  Tactics, Breakout

3:30pm EDT

Requests for Proposals: Making RFPs work for Nonprofits and Vendors
#14NTCRFP

This session is for people who either purchases software and services as well as people who provide such things. RFPs are controversial, with good reason: a poorly written RFP does little to help the buyer or seller forge a successful transaction or engagement. We'll discuss what type of RFP works in what type of circumstance, and how you can use this formalized information transfer to establish good vendor/customer relationships and get what you need.   

Participants will walk away with: 1) A solid understanding of what a Request For Proposal is and what it should do; 2) Good tips on when to write questionnaires, how to gauge vendor expertise, etc; 3) Guidelines on when to and when not to request fixed bids for consultant work.

Speakers
avatar for Peter Campbell

Peter Campbell

Chief Information Officer, Legal Services Corporation
Peter Campbell is currently the Chief Information Officer at Legal Services Corporation, America's partner for equal justice. Prior to serving at LSC, Peter spent five years as IT Director at Earthjustice, a non-profit law firm dedicated to defending the earth, and seven years serving... Read More →


Friday March 14, 2014 3:30pm - 5:00pm EDT
Maryland B&C
  Tactics, Breakout
 
Saturday, March 15
 

10:30am EDT

Community Engagement Reinvented: Online Fundraising and Engagement Strategies for the Modern Nonprofit
#14NTCCMNTY

The way organizations fundraise and engage their supporters has changed, and failure to adapt will have long-term consequences for the success of the mission.  In this session, we'll explore strategies that successful, cutting-edge, organizations are using to engage supporters more powerfully and efficiently than ever before, and generating the revenue today that will sustain their work long into the future.

Participants will walk away with new ideas and tangible actions they can take to grow online support communities that are  active, engaged, and provide long-term value for the organization.

Speakers
avatar for Michele L Larimer

Michele L Larimer

Planning & Implementation, Benevolent
avatar for Christian Pielow

Christian Pielow

Sr Online Marketing & Technology Officer, Action Against Hunger
avatar for Matt Scott

Matt Scott

Online Donations & Donor Engagement Coordinator, Team Rubicon
Matt Scott studied business management at Loyola Marymount University. With a background in implementing large-scale technology solutions, he joined Team Rubicon with a keen understanding of the intersection between technology and human behavior. Matt redefines donor engagement for... Read More →
avatar for Mike Spear

Mike Spear

Director of Business Development, Classy.org
Professionally Classy. Just ask...


Saturday March 15, 2014 10:30am - 12:00pm EDT
Delaware A
  Tactics, Breakout

10:30am EDT

Content Marketing LIVE! Curated Crowd-sourced Coverage in Real Time
UPDATE: This session has been cancelled as of 3/7/2014. We apologize for the inconvenience.



Saturday March 15, 2014 10:30am - 12:00pm EDT
Harding

10:30am EDT

Leveraging the Cloud to Scale
#14NTCcloud

This session is for any nonprofit professional who knows that there is a better and more efficient way to grow their organization but who is stymied by how to make it happen. What is this session about? The demands on today's nonprofits are straining already tight resources. This presentation will educate attendees on the impact of the missed opportunities and true cost of continuing to operate with poor long-term strategies, questionable data and no transparency. Through five simple action items, attendees will learn how to improve operational efficiencies and how those improvements will ultimately enable an organization to have a bigger impact. 

Speakers
avatar for Matt Eshleman

Matt Eshleman

Chief Technology Officer, Community IT Innovators
Matt provides a wide range of services to social mission organizations in the areas of technology planning, network engineering, installing and maintaining servers and ongoing support. He is has a special interest in the strategic use of technology and implementing innovative solutions... Read More →
avatar for Lomesh Shah

Lomesh Shah

Founder, NonProfitEasy
With a passion for innovation, combined with more than 20 years of international corporate experience and business management expertise, my days most often revolve around business strategy and trend analysis. I am a strong, one might even say rabid, advocate of the power of technology... Read More →


Saturday March 15, 2014 10:30am - 12:00pm EDT
Thurgood South
  Tactics, Breakout

10:30am EDT

Love at first hire – finding the perfect match for your next technology project.
#14NTCMatch

Updated description as of March 13:

Wishing they had you at hello? It may appear that all the good ones have already been snatched up but they are out there. You just need to make sure you are looking for the right one. During this session we will discuss two different resource options - hiring employees and contracting consultants. You will learn which option you should pursue, where the talent is located, and how to analyze if they are a match. We will also discuss why your role is critical to the success of the process and what you can be doing now before you even start your search. This session is for nonprofit professionals who are in charge of finding and hiring talent in the technology field.

Attendees will walk away with: 1) Clear understanding of pros and cons of each resource option; 2) Steps your organization should take in order for the process to be a success; 3) Tools to locate and evaluate each resource option; 4) Steps you can take to secure great talent and build a lasting relationship.

Speakers
avatar for Grant Howe

Grant Howe

VP of R&D, Abila
Grant Howe brings more than 16 years of experience to his role as VP of research & development for Sage North America's Nonprofit Solutions business, based in Austin, Texas. Sage currently helps more than 32,000 unique not-for-profit organizations in the U.S. and Canada increase efficiency... Read More →
avatar for Lynn Winter

Lynn Winter

Director of Projects, Gorton Studios
Lynn Winter is the Director of Projects at Gorton Studios, where she works closely with each client to ensure that each project goes off without a hitch. She works with the client right from the start to help define the project scope, budget, and timeline. From there, she guides... Read More →


Saturday March 15, 2014 10:30am - 12:00pm EDT
Delaware B
  Tactics, Breakout

10:30am EDT

Office 365 for Nonprofits: You've signed up, now what?
#14NTCO365

So you've already signed up for Office 365 for Nonprofits. Now what? How are you going to deploy or migrate, drive adoption across your organization, and provide the necessary training and support? We're here to help. Hear from nonprofits on they did it and learn how to develop your plan, avoid gotchas, and leverage best practices that will get your organization up and running quickly.

Speakers

Saturday March 15, 2014 10:30am - 12:00pm EDT
Virginia B&C

10:30am EDT

Progressive Enchantment: Crafting a Responsive Design
#14NTCThink

What happens when you put a user experience specialist, a designer and a developer from different companies together and ask them to create a panel discussion about responsive design? First they get creative, then they get crafty and the next thing you know, NTEN.org has a new responsive homepage. Join us as we discuss our efforts, methodologies, and tools used, in addition to conveying the types of internal conversations necessary during a project that spans multiple departments and skill sets. The session will be useful for any nonprofit professional thinking about, involved with, or managing a responsive website. It will not be an overly technical discussion but we are sure it will appeal to professionals within a range of positions, from EDs to marketing to IT.

Speakers
DF

Daniel Ferro

Senior Interactive Designer, Forum One
The Afro-Brazilian martial art of capoeira requires skill, dexterity, and creativity--which are also all in a day’s work for a senior interactive designer. Daniel happens to excel at both.At Forum One, Daniel creates high-level interaction, navigation, and organization for Forum One clients’ websites and mobile apps. He has more than 10 years of experience as a UI designer. He previously worked at OST, Inc. on many internal web-based applications for varied federal agencies. Dani... Read More →
SP

Sean Powell

Online Fundraising, The Engage Group


Saturday March 15, 2014 10:30am - 12:00pm EDT
Wilson B
  Tactics, Breakout

1:30pm EDT

A WordPress Meetup
#14NTCwp

The second annual NTC meetup for WordPress developers!  Come network, learn and share your best WP ideas and strategies in a relaxed, gently facilitated and fun session!  All skill levels are welcome.

Speakers
avatar for Cindy Leonard

Cindy Leonard

Consulting Team Leader, Bayer Center for Nonprofit Management
Cindy Leonard is the Consulting Team Leader at the Bayer Center for Nonprofit Management at Robert Morris University. She works with the consulting team to maximize client satisfaction and identify areas for growth. Additionally, she creates and teaches a variety of Bayer Center classes... Read More →


Saturday March 15, 2014 1:30pm - 3:00pm EDT
Maryland B&C
  Tactics, Breakout

1:30pm EDT

Choosing the right partner for your next website or CRM project: Holding hands before you get married
#14NTCpartner

This session is for people responsible for website & CRM buying process and decisions. By bringing together the buyers and sellers, the people from both sides of the fence, we will have a generative dialog about what works best.

After the session, attendees will learn: 1) how to choose the partner that is the best fit for your website or CRM project; 2) how to design your selection process; 3) tips for making your case internally.

Speakers
avatar for Paula Jones

Paula Jones

Director of Technology, N.C. Center for Nonprofits
Paula Jones is director of technology at the N.C. Center for Nonprofits. She interned at the Center while she attended NCSU, where she graduated cum laude and received a BS in biological sciences and science education. Paula taught high school in Raleigh for three years before returning... Read More →
avatar for Eric Magnuson

Eric Magnuson

Technical Sales Manager, Exponent Partners
With over 14 years in nonprofit technology consulting, Eric has done everything from website development to c-suite business model consulting. With Exponent Partners he draws on his diverse experience to help organizations identify the right technology solutions. At his previous company... Read More →
avatar for David Minton

David Minton

Managing Partner, DesignHammer
David Minton is a founding partner of DesignHammer, a full-service boutique web design and development agency based in Durham, North Carolina. He has served as Managing Partner since the company's founding in 2001, primarily leading the firm's business development efforts. Prior to... Read More →
avatar for Marcy Rye

Marcy Rye

Principal, Wire Media
Marcy Rye is the founder of Wire Media. She provides creative and technical strategies that support specific business objectives for her clients. She is active in the nonprofit community, serving as board chair for Big Up Kidz, hosting monthly events that bring nonprofit and business... Read More →


Saturday March 15, 2014 1:30pm - 3:00pm EDT
Thurgood East
  Tactics, Breakout

1:30pm EDT

Herding Cats: How to Get 20 Nonprofit Stakeholders To Agree on Your New Website
#14NTCherd

If you need to get 20 nonprofit executives and board members in a room at once, just yell "we're thinking about launching a new website" and watch them all converge. New websites bring out the opinions, ideas, and requirements from all corners of your organization. And while you want to hear all of that input, you need to move the project forward, too. We'll use examples from our experiences with nonprofits, colleges and universities to offer best practices for wrangling a group of stakeholders.

Speakers

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Wilson B
  Tactics, Breakout

1:30pm EDT

Selecting the Right CRM - and Making Sure Staff Use It Effectively
#14NTCCRMculture


Adding a Constituent Relationship Management system can offer an entirely new perspective on the people most important to your nonprofit, but only if it's integrated into your organization culture. The process of selecting and customizing a CRM to meet your needs is only the first step. How can you encourage a positive staff response to your new system, and keep them engaged after it's rolled out?  A panel of experts will discuss the process of choosing and implementing a CRM, and what to do post-implementation to make sure staff use it effectively.

This session is for nonprofit staffers concerned with creating and maintaining a data-focused culture at their organization. Attendees will walk away with: 1) an understanding of the key cultural indicators for a healthy data-focused organization; 2) strategies to create a data-focused culture; 3) connection to a team of participation who are dealing with the same issues you are.

Speakers
avatar for Elizabeth Pope

Elizabeth Pope

Director of Research and Operations, Idealware
Elizabeth Pope directs Idealware’s software research projects, conducting interviews and product demos, writing articles and reports, and helping to design project methodology. She earned an M.S. in Library and Information Science from the University of Illinois at Champaign-Urbana... Read More →
avatar for Norman Reiss

Norman Reiss

Project Manager, Technology, Center for Court Innovation
As Project Manager at the Center for Court Innovation, I work with technology and research staff to support, enhance and train users of the Justice Center Application (JCA), an in-house application used at multiple demonstration projects to record client assessments and track compliance... Read More →


Saturday March 15, 2014 1:30pm - 3:00pm EDT
Thurgood South
  Tactics, Breakout