2014 Nonprofit Technology Conference

#14NTCDIY

This session is for nonprofit professionals that are looking to integrate and optimize their fundraising across all channels. It is filled with tips, tricks and tools to help you jumpstart, enhance and refine your multichannel fundraising program. This hands-on session is for nonprofit fundraising professionals that want to use multichannel tactics to find new donors, retain the ones you have and grow your revenue. In this session you'll learn how a nonprofit collaborated internally to integrate the direct mail and online fundraising program; easy things you can do right now to integrate your program; and proven tactics to increase online giving by integrating social channels and behavioral psychology into your donation flow.

#14NTCRed

From the red marriage equality logo to grassroots support, momentum for same-sex marriage equality is at all-time high. Hear first-hand from three of the organizations that helped transform how America thinks about marriage for gay and lesbian couples through social media. We're lifting the veil on the digital strategies that helped to turn marriage equality into a winnable issue. This session is for nonprofit professionals interested in making their campaign message go viral.

Attendees will learn: 1) strategies for building online support; 2) strategies for using social media to generate earned media; 3) strategies for changing losing narratives to winning narratives.

#14NTCData

Join this session for a wealth of information and real data on the trends in digital fundraising.  Charity Dynamics surveyed organizations large and small to understand where investments are being made to grow digital fundraising.  You’ll learn where your peers are investing in technology, staff, design, SEO, ads, list building, and other areas from the highlights of Charity Dynamic’s Digital Fundraising Investment Survey. Network for Good’s Digital Giving Index compiles donor data across all online platforms to provide insights into the results nonprofits are seeing. You’ll learn which techniques are driving the most donations and how new trends are affecting donor behavior. These reports come together to give nonprofit professionals a strong foundation for planning and executing fundraising campaigns that get results.

Attendees will walk away with: 1) Key benchmarks for organizations’ investments in digital fundraising; 2) Actionable insight on donor behavior and how to raise more online; 3) The best ways to combine digital investment with giving trends for strategic resource planning and fundraising success.

#14NTCPattern

Does your organization have one or two big events that drive online fundraising for the entire year?  Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events including content messaging, timing, location and translating analytics into action to increase donations!

Attendees will walk away with: 1) Strategies for more successful online fundraising; 2) Changes you can make to your member events to increase donations for your cause; 3) A greater understanding of translating analytics into action.