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Thursday, March 13

10:30am EDT

DIY: Blueprints for Building Your Best Multichannel Fundraising Campaigns

This session is for nonprofit professionals that are looking to integrate and optimize their fundraising across all channels. It is filled with tips, tricks and tools to help you jumpstart, enhance and refine your multichannel fundraising program. This hands-on session is for nonprofit fundraising professionals that want to use multichannel tactics to find new donors, retain the ones you have and grow your revenue. In this session you'll learn how a nonprofit collaborated internally to integrate the direct mail and online fundraising program; easy things you can do right now to integrate your program; and proven tactics to increase online giving by integrating social channels and behavioral psychology into your donation flow.

avatar for Sarah Alexander

Sarah Alexander

Deputy Organizing Director, Food & Water Watch
avatar for Kevin Conroy

Kevin Conroy

Chief Product Officer, GlobalGiving
Kevin leads GlobalGiving's Product team - a talented group of programmers, system adminsitrators, unmarketers, and champions for customer bliss that work tirelessly to improve our site so that donors can support more projects and projects can get more donors. Previously, Kevin designed... Read More →
avatar for Mwosi Swenson

Mwosi Swenson

Vice President, Donordigital
Mwosi has worked in direct response fundraising for the past 20 years. She began her career at Mal Warwick Associates, where she managed the direct mail and telemarketing programs for some of the nation's most respected environmental, advocacy and political organizations including... Read More →

Thursday March 13, 2014 10:30am - 12:00pm EDT
Thurgood South
  Tools, Breakout

1:30pm EDT

How Red Changed Everything: Social Media and Marriage Equality

From the red marriage equality logo to grassroots support, momentum for same-sex marriage equality is at all-time high. Hear first-hand from three of the organizations that helped transform how America thinks about marriage for gay and lesbian couples through social media. We're lifting the veil on the digital strategies that helped to turn marriage equality into a winnable issue. This session is for nonprofit professionals interested in making their campaign message go viral.

Attendees will learn: 1) strategies for building online support; 2) strategies for using social media to generate earned media; 3) strategies for changing losing narratives to winning narratives.


Michael Crawford

Director of Online Programs, Freedom To Marry
Michael Crawford is Director of Online Programs at Freedom to Marry, the campaign to win marriage for same-sex couples nationwide. He leads the Freedom to Marry’s digital strategy in communications, organizing and fundraising and manages the team responsible for the organization’s... Read More →

Shumway Marshall

Online Director, American Foundation for Equal Rights
Shumway Marshall develops AFER’s strategies online. Prior to joining the team, Marshall headed the online efforts at Equality California, the state’s largest lesbian, gay, bisexual and transgender advocacy organization. There, his efforts helped pass scores of legislation for... Read More →

Maureen McCarty

Senior Digital Strategist, Human Rights Campaign
Maureen McCarty is the senior digital strategist for the Human Rights Campaign, the nation's largest lesbian, gay, bisexual and transgender civil rights organization. She is a key player on the HRC marketing team, serving as both the blog editor and lead on special social media... Read More →

Thursday March 13, 2014 1:30pm - 3:00pm EDT
Wilson B
  Tools, Breakout
Friday, March 14

10:30am EDT

The Amazing Data Show: How Donors Are Giving and How Nonprofits Are Investing in Our Growing Digital Landscape

Join this session for a wealth of information and real data on the trends in digital fundraising.  Charity Dynamics surveyed organizations large and small to understand where investments are being made to grow digital fundraising.  You’ll learn where your peers are investing in technology, staff, design, SEO, ads, list building, and other areas from the highlights of Charity Dynamic’s Digital Fundraising Investment Survey. Network for Good’s Digital Giving Index compiles donor data across all online platforms to provide insights into the results nonprofits are seeing. You’ll learn which techniques are driving the most donations and how new trends are affecting donor behavior. These reports come together to give nonprofit professionals a strong foundation for planning and executing fundraising campaigns that get results.

Attendees will walk away with: 1) Key benchmarks for organizations’ investments in digital fundraising; 2) Actionable insight on donor behavior and how to raise more online; 3) The best ways to combine digital investment with giving trends for strategic resource planning and fundraising success.

avatar for Matthew Mielcarek

Matthew Mielcarek

Vice President, Strategy & UX Design, Charity Dynamics
Leads the consulting and user experience team to deliver best practice solutions to nonprofits. Works to meet the online and integrated strategy needs of Charity Dynamics clients across all nonprofit verticals from the smallest regional organizations to the largest multi-chapter... Read More →
avatar for Caryn Stein

Caryn Stein

VP, Communications and Content, Network for Good
Caryn leads the marketing team for Network for Good, a social enterprise that provides easy and innovative online giving and peer fundraising software to help nonprofits advance good causes. Caryn oversees the development and distribution of Network for Good's wealth of content and... Read More →

Friday March 14, 2014 10:30am - 12:00pm EDT
Maryland B&C
  Tools, Breakout
Saturday, March 15

1:30pm EDT

Online Fundraising Strategies to Take Advantage of Your Donor Events

Does your organization have one or two big events that drive online fundraising for the entire year?  Or do you have more of a steady flow year-round? Join Ed Schipul as he discusses marketing strategies for driving online fundraising to make the most of your donor events including content messaging, timing, location and translating analytics into action to increase donations!

Attendees will walk away with: 1) Strategies for more successful online fundraising; 2) Changes you can make to your member events to increase donations for your cause; 3) A greater understanding of translating analytics into action. 

avatar for Ed Schipul

Ed Schipul

CEO, Tendenci
Ed Schipul is CEO of Tendenci, formerly Schipul, a 16 year old bootstrapped company started in Houston Texas. Our team created the Open Source software platform Tendenci, an all in one CMS built specifically for NonProfits, Membership Associations and Arts Organizations. Under Ed's... Read More →

Saturday March 15, 2014 1:30pm - 3:00pm EDT
Delaware A
  Tools, Breakout