2014 Nonprofit Technology Conference

#14NTCSalesforceSalon

NTC Salons are not your typical presentation but a peer-sharing session. Come prepared to circle the chairs, rock the flip charts, and meet your community. Rather than talk at you for 90 minutes, the moderator is going to talk with you, find some common themes, break folks up in to groups, and let you facilitate your own discussions about how you're using Salesforce, the lessons you've learned, the problems you have, and the dreams you hold. Bring a question. Bring a really cool thing you or your organization did. Bring yourself.  And most of all, have fun! 

Attendees will: 1) Learn something new, or the satisfaction that you've helped someone else learn something new; 2) Discuss best practices for Salesforce at organizations of many sizes and needs; 3) Discover commonalities, and understand how to best use Salesforce across the nonprofit sector.

#14NTCROI

Finding new supporters is hard, converting them into advocates & donors is challenging, and tracking the ROI on your supporter acquisition investment is extremely important. Do you know how to track, measure, and analyze the lifetime value of your supporter acquisition? And what’s your strategy for getting the most out your donors in the long term? In this session, Cardinal Path will share their donor revenue model that uses custom user segmentation, predictive modelling and statistical analysis to uncover the true lifetime value of not-for-profit supporters. Change.org will discuss some of the different strategies organizations use to keep their donors engaged over the long haul and maximize their lifetime value.

#14NTCFemTech

This session will offer strategic guidance on the challenges and rewards of working as women in this sector, the skills required to survive and thrive as female professionals, and the generalized experiences shared by women nonprofit technologists as they relate to specific work experiences.  We expect participation, but not a therapy session, to demonstrate how to help your career, how to help others help your career, how to help others behind you.

Attendees will learn: 1) How to position yourself as organization leaders to support women executives and managers; 2) Strategies for advancing your own careers, and learning to differentiate your own development challenges from external conditions as female technologists; 3) Leveraging your own initiative to develop role models, professional colleagues, and yes, friends!

#14NTCMARK

Do you love mapping out new initiatives but struggle to get projects off the ground? Or maybe you jump into the next marketing push before finishing your last? Or perhaps you get a lot done every day but struggle to move bigger picture projects forward? Join us to talk productivity, planning, and getting great ideas out of your head and into action. Inspired by Todd Henry’s book Die Empty, this open discussion will give attendees a chance to join with peers and share strategies for staying focused, productive, and happy on the job. This session is for marketing and communications professionals in nonprofits or those who work with them.

Attendees will learn: 1) How other people manage marketing agendas and projects to maximize their value. 2) How to assess your own strengths and leverage them to do your job better. 3) You’ll engage with peers, hearing their stories and gathering ideas you can take back to your office. 

#14NTCstrat

This workshop shows how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to bridge that significant gap easily and quickly. You’ll learn how to drive more traffic to and fundraising through your website and social media.  We'll give specific suggestions on how you can improve your website/social media so they will offer lots for your website visitors to SEE and lots for them to DO.

Takeaways: 1) learn the 7 key goals of an effective website and and social media; 2) Recognize how to create and implement a powerful Internet strategy; 3) Understand best practices and case studies.