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LM

Liz Murphy

RedEngine Digital
Principal
Liz Murphy is President of RedEngine Digital. She takes an active role in directing online strategy for clients, and has more than 25 years experience in direct response fundraising and marketing, including an in-depth knowledge of database marketing and Internet technologies.

Before founding RedEngine (formerly RedBoots Consulting) in 2001, Ms. Murphy was an Internet Strategist for AppNet, an Internet Consulting company. She directed online marketing, technology development, and Web creative for clients such as Heifer Project International, the American Civil Liberties Union, and the Christian Children's Fund. Prior to that, Ms. Murphy was Associate Creative Director, Direct Response Marketing, at the National Geographic Society, where she created and directed direct response campaigns for the National Geographic magazines and the Television, Book, and Catalog divisions.

Ms. Murphy is an award-winning copywriter and regularly speaks about online marketing before the Direct Marketing Association of Washington, AFP, and the Direct Marketing Association. She is a member of the Board of Directors of the Direct Marketing Association of Washington Educational Foundation.

My Speakers Sessions

Saturday, March 15
 

1:30pm EDT