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Melissa Bear

CaringBridge
Manager, Customer Relationship Marketing
Greater Minneapolis-St. Paul Area
Melissa Bear is a senior level marketing professional with over 13 years of experience in the nonprofit, NGO and corporate digital marketing landscape. She specializes in strategic digital marketing initiatives that support multi-channel and multi-platform conversions.
She is currently the Customer Relationship Marketing Manager for CaringBridge, a nonprofit delivering technology solutions that keep people connected during a health journey. She leads the customer relationship management strategy, including engagement, referral, and social advocacy programs as well as supports fundraising initiatives. She manages the strategy, optimization and integration of social media, e-mail, web experience, and mobile marketing channels.